Essay Grade

Point Mar Case Study
Congratulations! You have been hired by the Vista County Health Department as their
new health educator. This county has never had a health educator and is only minimally
staffed with three public health nurses, a sanitarian, two community health workers and
a physician health officer who all occupy the small public health department to which
you are assigned. Your resources are limited as this is a relatively poor county
economically. Your public health department is located along the Pacific coast in the
southern part of the state. The county has an overall population of approximately
100,000 with the main population center located in the port city of Point Mar.
Point Mar has a population of 37,500 while the other five towns in the county have
populations ranging from 2,000 to 9,300 and, in addition, there are scattered pockets of
people living in many unincorporated areas of the county who are involved in a variety
of economic pursuits. The principle sources of income for Vista County are derived from
agriculture, commercial shipping, fishing, tourism, and small to medium businesses. The
population of Vista County is 43% Caucasian, 33% Hispanic, 12% Asian/Pacific
Islander, 10% African American, and 2% American Indian. There has been a recent
influx of Southeast Asians into Point Mar and there is a regular Latino migrant farm
worker population employed in the County’s agricultural areas.
In general, the road systems are adequate to connect all the towns in the county. The
distances between towns range from 8–20 miles and all towns and most outlying areas
have telephone, electricity, sanitation, and water services. In addition, there are two
major newspapers, three radio stations, and one cable television station serving the
county. Of these, one newspaper, one radio station, and the cable TV station are
located in Point Mar. There are three high schools, four middle schools, and five
elementary schools in the county with one-third of the children in the county being
bussed into these schools. There are three hospitals in the county with two of these
(Vista County Hospital and San Sebastian Regional Medical Center) located in Point
Mar. There are also ambulance services, fire and police services, and other
governmental agencies serving the entire county.
Based on your needs assessment you have identified five potential health issues in the
Point Mar community. These include:






Periodic outbreaks of food poisoning among the fast food restaurants serving the
beach recreational areas of Point Mar
Increasing levels of childhood obesity associated with adult onset type II diabetes
An increase in TB among Asian immigrants that have moved to the area
An increase in Chlamydia infections among teens in the community
High job-related accident rates among Latino dock workers at the port
An increase in accident rates associated with falls among seniors in the
community
© 2014 Laureate Education, Inc.
Page 1 of 1
Implementing a Health Education Program
Implementing a Health Education Program
Program Transcript
JODY EARLY: When you’re planning a program, it’s important to understand who
needs to be at the table with you, planning that program. And there should be
members of community there with you.
So it starts with needs assessments. And that could be, again, working with the
community members to go out and do interviews, looking at secondary data,
talking to citizens who live in that area to understand what those needs are.
Understanding what all of the theoretical theories are in health education and
behavior. Understanding the difference between an individual-level theory,
versus a community-level theory, and what is most appropriate for your design.
Understanding the best cultural models out there. Not every model is a good fit,
depending on what population you’re going to serve.
So a strategy I have is to always keep abreast of what’s the literature. As well as
to go to professional conferences, and learn from all over the country in the
world, what people are using. And then another strategy is getting technology
involved in the planning process. You can to use technology to reach a wider
audience now with social media.
AMY THOMPSON: One of the beautiful things about health education is there’s
lots of tools that we can use as health educators. Whether it be mass media,
communication models, public speaking, policy change, advocacy,
empowerment of the community in terms of participatory research. There’s lots of
different ways that we can reach people in the community to energize them to
want to change their behaviors. And we found that most of the effective
strategies out there are when you empower the people.
Implementing a Health Education Program
Additional Content Attribution
MUSIC:
Creative Support Services
Los Angeles, CA
Dimension Sound Effects Library
Newnan, GA
Narrator Tracks Music Library
Stevens Point, WI
Signature Music, Inc
©2014 Laureate Education, Inc.
1
Implementing a Health Education Program
Chesterton, IN
Studio Cutz Music Library
Carrollton, TX
©2014 Laureate Education, Inc.
2
Comments
Feedback to Learner
7/12/18 2:03 PM
Nice effort on your budget submission for week 6. You projected under budget. When you are given a
budget, you should use it all to the penny for a submission. This is the costs not including donations. In
addition, consider sharing staff among programs or departments. This will enhance the quality of your
staff since they will be working on a full time salary. You can then have a dedicated person for 5 to 10
hours per week. Also, keep working to turn your assignments in on time and with a cover sheet. You are
slowly improving on this, but you are losing valuable points each week for late work.
Budget Worksheet
Directions: Complete the budget worksheet with an accounting of the types of costs
associated with the implementation of your health education program. For example, if
you are doing field work, will you require the purchase of a laptop, or of external data
drives to store your data collection? Use realistic monetary totals for each respective
criterion that you will need in the implementation of your health education program.
Note: Not all line items will be relevant to every health education program and you are
to complete this worksheet with a maximum budget of $100,000.00 dollars as a cap for
your health education program.
Health Education Program:
Start-Up Costs
Subtotal
Total
Capital Costs
Purchase of Land N/A
acres @ $
/acre
sq. ft. @ $ /sq. ft.
1200 sq. ft. @ $
16.97/sq. ft.
Facility Construction N/A
Facility Renovation N/A
Equipment (capital):
1. 3 Tent Rental(capacity 50)
2. 3 Pick-up Vehicles Rental
$300 each
$600*3* 4 months
Total Equipment
Other Start-Up Costs
Furnishings:
1. 150 Chairs Rental
2. 3 Tables Rental
3. 3 Laptops
4. 3 projectors
Total Furnishings
Sub Total
© 2014 Laureate Education, Inc.
$
$20,364
$900
$7200
$8100
$ 4each
$8 each
$850 each
$900 each
Needs Assessment
Marketing Analysis
Materials Development
Staff Training
$
$600
$24
$2,550
$2,700
$5874
$600
$700
$950
$1000
$3250
Page 1 of 2
Operating Costs
Subtotal
Staff Salaries and Wages:
1. Program Manager
2. Team Leader
3. Educators (3)
4. Nutritionist
5. Fitness Instructor
6. Drivers (2)
Total Staff Salaries and Wages
Equipment Maintenance
Total
$5000* 4 month
$2700* 4 months
$1700*3*4 months
$2000*4
months
$1500*4
months
$1000*2*4 months
Subtotal
Office Supplies
Other Supplies
1. Refreshments
Total Other Supplies
Communications (telephone, e-mail, website,
etc.)
Printing/Copying
Advertising/Promotion
Total
Program Materials/Resources
1. Notebooks
2. Pens
Total Program Materials/Resources
TOTAL COST
(Start-Up + Operating)
INCOME:
Income Sources:
1. Grants
2. Donations
TOTAL INCOME
© 2014 Laureate Education, Inc.
$200
$16,000
$10,000
$18,000
$8000
$6000
$8,000
$66,000
$900
Total
$550
$400
$400
$250
$250
$550
550$
$1.5 each* 600
$0.5 each * 600
$900
$300
$1,200
$86,364
$70,000$
$8,000$
$78,000
$16,000
$94,000
Page 2 of 2
Personnel Worksheet
Directions: List the personnel required for the implementation of your health education
program. Create a brief job description for each respective job role and identify the
qualifications needed to fill this job role. Note that volunteers, when necessary, should
also be included.
Note: Be sure to include the salary associated with these job roles and then match the
salaries identified in the budget worksheet. Not all respective rows for each job role will
need to be completed. Only identify the personnel needed for your specific health
education program.
Job Role
Health
Program
Director
Job Description
•
•
•
•
•
Team
Leader
•
•
•
•
Planning and
designing the
program
Overall
organization and
coordination of the
program
Oversee the
overall progress of
the operations
Deciding on the
suitable objectives
and strategies
Assess the
program aim and
performance to
maximize the
outcomes
Qualifications
•
•
•
•
•
•
Supervision of the
overall program
performance
Coordination of
different activities
in the program
Communication of
clear instructions
to the team
members
Management of
the day to day
© 2014 Laureate Education, Inc.
•
•
•
•
Thorough understanding
of program management
methods and techniques
Excellent leadership and
organizational skills
Experience in managing
staff in different fields and
levels
Experience in developing
efficient strategies and
tactics
Excellent skills in MS
Office and program
management software
Salary(m
onthly)
$5000
$2000
Team leadership
experience in a health
related program
Excellent leadership skills
Excellent communication
skills
Experience in training staff
Customer service skills
Page 1 of 5
•
•
Community
Health
Worker
•
•
•
•
operations in the
program
Creation of daily,
weekly, monthly,
and annual
reports on the
progress of the
program
Development of
strategies to be
used to attain the
goals of the
program
•
Promote,
maintain, and
improve healthy
feeding habits
among the
parents and in the
community
Offer advice on
the various
activities that
parents should
advice children to
maintain
Administration of
fiscal resources
for the education
program
Evaluation of
programs
designed to
encourage
parents to
maintain healthy
feeding and
lifestyles for
children
© 2014 Laureate Education, Inc.
•
•
•
•
•
•
Qualified public
health/community health
educator/ health
promotion
Experience in community
service
Excellent people skills
Excellent coordination
skills
Highly organized
Excellent communication
skills
Experience in community
training programs
$3500
Page 2 of 5
•
•
Facilitation of
session as per the
program
guidelines
Admittance of new
and re-enrolling
community
members for the
program
•
Teacher/stu
dent
Educators
•
•
•
•
Promote,
maintain, and
improve healthy
feeding habits
among the
children
Offer advice on
the various
activities that
children should
maintain to remain
healthy
Administration of
fiscal resources
for the education
program
Evaluation of
programs
designed to
encourage
children to
maintain healthy
feeding and
lifestyles
© 2014 Laureate Education, Inc.
•
•
•
•
•
•
•
Qualified public
health/community health
educator/ health
promotion
Experience in community
service
Excellent people skills
Excellent coordination
skills
Highly organized
Excellent communication
skills
Experience in community
training programs
Experience in teaching
and handling children in
various programs
$1,000
Page 3 of 5
Clinical
Counselor
•
•
•
•
Drivers
•
•
•
Collection and
analysis of data
on the program
participation
Assisting the
educators where
called upon
Exploration of
difficulties
experienced in
accessing the
reaching sessions
and liaising with
the team leader to
improve on the
quality
Liaising with the
team leader and
educators to
ensure that the
program runs
smoothly
•
•
•
•
•
•
•
Driving the
Program Manager
and team leader
to the various
sessions in the
different locations
for inspection
Transportation of
the educators and
volunteers to the
different locations
© 2014 Laureate Education, Inc.
•
•
•
Excellent communication
skills
Excellent people skills
Must be 18 years and
above
Experience in data
collection and analysis
Decision making skills
Proficiency in MS Office
and Data analysis
software
$2500
Valid driving license
Experience in working in
community based
programs
Experience in driving
medium capacity vehicles
Strong and energetic
Knowledgeable on the
basic mechanical handling
of vehicles
$750
Page 4 of 5
Fitness
Instructor
•
Transportation of
material to and fro
different locations
as advised by the
team leader
•
Supervise the
fitness and
exercise programs
Advice the
program manager
and educators on
any issues related
to proper fitness
and exercise
•
•
•
•
Dietician/
Nutritionist
•
•
•
•
•
•
Lead, instruct, and
motivate
individuals or
groups in exercise
activities
develop exercise
routines for
individuals,
groups, schools
and families as
needed
•
Supervise the
Health & Nutrition
programs
Generate proper
healthy feeding
programs for
schools,
individuals and
families as
needed
•
•
•
•
•
© 2014 Laureate Education, Inc.
Certified physical
instructor with related
experience/qualification
Excellent communication
skills
Excellent people skills
Ability to develop
innovative exercise
routines
Knowledge in a variety of
exercise programs
$2500
A certified nutritionist or
with related experience
Excellent communication
skills
Excellent people skills
Ability to come up with
health plans and
educating people about
food
Wide knowledge in a
variety of foods.
Evaluation of a client’s
nutritional needs
$1500
Page 5 of 5

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