Description Market Enviorment 1) Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet

Description Product Life Cycle The Product Life Cycle is like a snapshot in time. Pick 3 of your favorite products and identify its current Life Cycle Stage and the marketing

Description Product Offerings Evaluate the product offerings at REI. Select a product category and review the product line at REI, then select a similar competitor and review its products for

Description For this assignment, you will submit a 15–20 slide PowerPoint presentation. You should use information and research from your earlier project assignments to help you form the basis for

Description Stretch’r Wings, Inc. Analysis Provide an analysis of the sales portions of the Stretch’r Wings (a hypothetical company) marketing plan at BPlans. Their sales approach is described in Sections

Description What is your opinion of the brand equity for REI and its competitive positioning in the marketplace? What competitive factors are in play for REI?

Description Promotion Analysis Submit your analysis for the final P (promotion) for your chosen company’s product/service. Your analysis should cover all the aspects related to promoting the product, including to