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For the Strategic Plan assignment, you will work throughout the
course to create a market entry plan (entrepreneurial), a market
expansion plan for an existing organization, or a mergers and
acquisitions plan that seeks to increase your organization’s competitive
advantage.

Complete Part 6 of the Strategic Plan assignment according to the directions in the Part 6: Critical Milestones section of the “Strategic Plan” resource.

This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the expectations for
successful completion.

 

ATT&T
Shaniece Ashford
Nov.20,2017
Vision
Our association, the Att&T company, plans to
enter the market to lead the advancement of
independent companies and improve educated
basic leadership with a specific end goal to give
better administrations to the general public
Mission
To give showcasing and
counseling administrations to
rising and new independent
ventures to impact long haul
group change.
Values
Development
The organization should use up and coming and the
most proper innovation in accomplishing its
destinations
Trustworthiness
The organization might advance, maintain and
manage social and moral duty.
Profitability and cooperation
The administration and the whole staff should try to
advance ideal execution and camaraderie to
accomplish its vision, mission and destinations
Straightforwardness and responsibility
The organization should maintain a culture of morals,
straightforwardness and responsibility in managing its
partners
Demonstrable skill
The organization might maintain exclusive
requirements of polished skill and mastery
Quality
The organization might offer quality preparing and
offices to its partners and clients.
Our corporate esteems speak to the
managing standards of our association’s
way of life. Maintaining polished
methodology makes a sense duty and
quality administration conveyance.
Advancing collaboration which is one of
our hierarchical principle esteems will
support great worker relations
subsequently finish authoritative mission
on time. Using progressive innovation will
improve proficiency in hierarchical
administration conveyance thus upgrading
consumer loyalty by Roll, from Knowledge
(2014).
Culture
The organization foresees to make an authoritative
culture whereby imagination and criticism will be
profoundly supported whereby if an individual from
our staff supposes they have a smart thought, they
will dependably be urged to put it all on the line. The
group will likewise try praising achievement.
Representatives will likewise be granted rewards
imaginative manifestations at yearly meals. Item
discharges will likewise be praised with occasions and
most elevated performing representatives perceived
by Roll, from Knowledge (2014)..
Competitive advantage
Our upper hand incorporate talented
workforce, effective operations which
make most extreme incentive for
customers. Our interesting administration
which has important offering for our
buyers will make benefit separation and
client unwaveringness. Our reasonable
upper hand will improve our entrance to
accessible assets and gifted staff for
excellent administrations by Yankee, from
EventDV (2010).
References
2. Culture Can Make or Break Strategy Read “Culture Can Make or Break Strategy,” by Roll, from Knowledge (2014).
http://knowledge.insead.edu/strategy/culture-can-make-or-break-strategy-3730
1. Crafting Your Mission Statement in Four Easy Steps Read “Crafting Your Mission Statement in Four Easy Steps,” by
Yankee, from EventDV (2010).
https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=aci&AN=50140862&site=ed
s-live&scope=site
ATT$T Company Environmental Scan
Presented by:
Institution:
Environmental scanning
➢ In
the modern market, environmental scanning is a vital
activity that every organization needs to undertake.
➢ It is as a result of this environmental scanning by a majority
of organizations in the market have been in the position to
cope with the constant changes that have arisen due to
government regulations as well as market pressure being
experienced.
➢ Therefore, environment scanning has helped identify these
changes and thus leading to new operational models as well
as revised strategies in the industry (Halliman, 2009).
Lessons learnt about the Industry
➢After carrying out environmental scan, the following was identified about the
industry in which ATT$T company is operating in;
➢ATT&T company was operating in an industry that consist of legal
environment that has negatively affected the company such as the lawsuit for
the blockage of mergers by the Assistant Attorney General (EBSCO, 2000).
➢Also, the industry is using the modern technology such that there is the need
for ATT$T to keep on updating its system. There is the need for the
acquisition of up to date systems that will aid in the management of
information within the organization.
➢The level of completion is at its best in in the industry today.
Lessons learned about ATT&T Company






ATT$T offers a variety quality services that ensure the advancement of independent
companies and improve educated basic leadership with a specific end goal to give better
administrations to the general public
The company also offers training to its staffs that enables them to offer quality services to
their clients.
ATT$T has an advantage of skilled managers. The management comprises of competent and
skilled personnel who are committed towards achieving the company goals.
The company has always recruited talented and skilled employees.
The company is able to offer quality services with discounts to their regular customers. This
gives their customers a good experience and the help in marketing through word of mouth
and making the referral of customers.
The company is has no financial constraints.
Application of Internal and external assessment tools
➢ The use of internal assessment tools helped in;
• Acquiring new systems for the management of information within the
organization by auditing the existing systems.
• Improved management of the organization through the breakdown of the original
company to divest its regional subsidiaries into individual companies.
➢ The application of external assessment tools helped in;
• The compliance of the legal requirements of mergers with other companies and
acquisition of its competitors (Worthington et al., 2015).
• Hiring new and up to date systems to aid in the information management for
complicated information systems.
Cont’d
➢Among the issues that would be reviewed from the assessment include;
• Creation of an Information Technology department to make sure that the
new systems are well utilized.
• The breakdown of the management hierarchies to allocate managers to the
newly created individual companies from former subsidiaries.
➢However, these reviews would affect the company as the acquisition and
allocation of new managers would increase the revenues spent by the
company to facilitate the review.
➢From the learning, financial constraints are some of the emerging challenges.
Strategic Initiative Plan
I. Plan Assessment- This will involve the development of the internal and
external environments
II. Strategy Formulation- This will include the documentation of the plans.
III. Strategy execution- The plans will be translated into actions at this
stage.
IV. Strategy management- The last step will involve the communication,
reporting, and evaluation of the performance to the relevant authorities in the
organization.
Selection of Organizational Culture
➢In the context of the implementation of the strategic initiative plan,
the selected organization culture of ATT&T Company will be
considered by involving the employees and other stakeholders of the
company by asking for their views concerning development and
implementation of the strategic initiative plan.
Key Issues
➢ The internal assessment tools used for the ATT&T Company are the management
information systems that needed to be updated to the standards of the current ones
and the organization management whereby the breakdown of the organization would
require allocation of new managers to the branches.
➢ On the side of the external assessment tools, the legal environment was used as the
company had to comply with the merger regulations that had been set by the
government. The other external assessment tool was the technological environment
that influenced the acquisition of up to date information management systems in the
organization.
References
EBSCO Publishing (Firm). (2000). AT&T Corporation.
Halliman, C. (2009). Business intelligence using smart techniques:
Environmental scanning using text mining and competitor analysis using
scenarios and manual simulation. Houston, TX: Information Uncover.
Worthington, I., & Britton, C. (2015). The business environment.
ATT$T Company Environmental Scan
Presented by:
Institution:
Environmental scanning
➢ In
the modern market, environmental scanning is a vital
activity that every organization needs to undertake.
➢ It is as a result of this environmental scanning by a majority
of organizations in the market have been in the position to
cope with the constant changes that have arisen due to
government regulations as well as market pressure being
experienced.
➢ Therefore, environment scanning has helped identify these
changes and thus leading to new operational models as well
as revised strategies in the industry (Halliman, 2009).
Lessons learnt about the Industry
➢After carrying out environmental scan, the following was identified about the
industry in which ATT$T company is operating in;
➢ATT&T company was operating in an industry that consist of legal
environment that has negatively affected the company such as the lawsuit for
the blockage of mergers by the Assistant Attorney General (EBSCO, 2000).
➢Also, the industry is using the modern technology such that there is the need
for ATT$T to keep on updating its system. There is the need for the
acquisition of up to date systems that will aid in the management of
information within the organization.
➢The level of completion is at its best in in the industry today.
Lessons learned about ATT&T Company






ATT$T offers a variety quality services that ensure the advancement of independent
companies and improve educated basic leadership with a specific end goal to give better
administrations to the general public
The company also offers training to its staffs that enables them to offer quality services to
their clients.
ATT$T has an advantage of skilled managers. The management comprises of competent and
skilled personnel who are committed towards achieving the company goals.
The company has always recruited talented and skilled employees.
The company is able to offer quality services with discounts to their regular customers. This
gives their customers a good experience and the help in marketing through word of mouth
and making the referral of customers.
The company is has no financial constraints.
Application of Internal and external assessment tools
➢ The use of internal assessment tools helped in;
• Acquiring new systems for the management of information within the
organization by auditing the existing systems.
• Improved management of the organization through the breakdown of the original
company to divest its regional subsidiaries into individual companies.
➢ The application of external assessment tools helped in;
• The compliance of the legal requirements of mergers with other companies and
acquisition of its competitors (Worthington et al., 2015).
• Hiring new and up to date systems to aid in the information management for
complicated information systems.
Cont’d
➢Among the issues that would be reviewed from the assessment include;
• Creation of an Information Technology department to make sure that the
new systems are well utilized.
• The breakdown of the management hierarchies to allocate managers to the
newly created individual companies from former subsidiaries.
➢However, these reviews would affect the company as the acquisition and
allocation of new managers would increase the revenues spent by the
company to facilitate the review.
➢From the learning, financial constraints are some of the emerging challenges.
Strategic Initiative Plan
I. Plan Assessment- This will involve the development of the internal and
external environments
II. Strategy Formulation- This will include the documentation of the plans.
III. Strategy execution- The plans will be translated into actions at this
stage.
IV. Strategy management- The last step will involve the communication,
reporting, and evaluation of the performance to the relevant authorities in the
organization.
Selection of Organizational Culture
➢In the context of the implementation of the strategic initiative plan,
the selected organization culture of ATT&T Company will be
considered by involving the employees and other stakeholders of the
company by asking for their views concerning development and
implementation of the strategic initiative plan.
Key Issues
➢ The internal assessment tools used for the ATT&T Company are the management
information systems that needed to be updated to the standards of the current ones
and the organization management whereby the breakdown of the organization would
require allocation of new managers to the branches.
➢ On the side of the external assessment tools, the legal environment was used as the
company had to comply with the merger regulations that had been set by the
government. The other external assessment tool was the technological environment
that influenced the acquisition of up to date information management systems in the
organization.
References
EBSCO Publishing (Firm). (2000). AT&T Corporation.
Halliman, C. (2009). Business intelligence using smart techniques:
Environmental scanning using text mining and competitor analysis using
scenarios and manual simulation. Houston, TX: Information Uncover.
Worthington, I., & Britton, C. (2015). The business environment.
Profit and Loss Statement
Month
Income
Sales
Sale of goods/services
Sundry Income (e.g.
Commission earned, frachise
fees etc.)
Etc.
Total Sales
Less Discounts/Commissions
Sales Discounts given
Sales Commissions paid
Total Discounts/ Commissions
Total Net Income
Cost of Sales
Opening Stock
Stock Purchased
Less Closing Stock
Total Cost of Sales
Gross Profit
Expenses
General & Administrative
Bank charges
Credit card commission
Consultant fees
Office Supplies
License fees
Business insurance
Etc.
Total General & Administrative
One
Two
Three
Four
Five
Six
Seven
Eight
$ 1,000.00
$ 1,200.00
$ 1,200.00
$ 1,000.00
$
$ 300.00
$ 250.00
$ 1,550.00
$ 400.00
$ 150.00
$ 1,750.00
$ 400.00
$ 200.00
$ 1,800.00
$ 250.00
$ 230.00
$ 1,480.00
$
50.00
$ 100.00
$ 150.00
$ 1,400.00
$
80.00
$ 120.00
$ 200.00
$ 1,550.00
$
50.00
$ 120.00
$ 170.00
$ 1,630.00
$ 700.00
$ 850.00
$ 1,550.00
$ 750.00
$ 750.00
$ 900.00
$ 1,650.00
$ 850.00
$ 800.00
$
$
$
$
$
$
$
$
$
1,400.00
$ 1,100.00
$ 1,600.00
$ 1,500.00
$
1,600.00
$
$
$
300.00
180.00
1,880.00
$ 500.00
$ 360.00
$ 1,960.00
$ 400.00
$ 250.00
$ 2,250.00
$ 300.00
$ 160.00
$ 1,960.00
$
$
$
600.00
260.00
2,460.00
$
30.00
$ 100.00
$ 130.00
$ 1,350.00
$
$
$
$
80.00
140.00
220.00
1,660.00
$
60.00
$ 110.00
$ 170.00
$ 1,790.00
$ 150.00
$ 160.00
$ 310.00
$ 1,940.00
$
90.00
$ 150.00
$ 210.00
$ 1,750.00
$
$
$
$
40.00
160.00
200.00
2,260.00
$ 850.00
$ 600.00
$ 1,450.00
$ 500.00
$ 500.00
$ 900.00
$ 1,400.00
$ 800.00
$
$
$
$
800.00
900.00
1,700.00
650.00
$ 650.00
$ 750.00
$ 1,400.00
$ 500.00
$ 500.00
$ 1,050.00
$ 1,550.00
$ 750.00
$ 750.00
$ 950.00
$ 1,700.00
$ 900.00
$
$
$
$
900.00
1,200.00
2,100.00
850.00
$ 800.00
$ 950.00
$ 600.00
$ 1,050.00
$ 900.00
$ 800.00
$ 800.00
$
1,250.00
600.00
$
750.00
$
680.00
$
750.00
$
510.00
$
890.00
$ 1,140.00
$
950.00
$
1,010.00
20.00
50.00
100.00
10.00
5.00
10.00
2.00
197.00
$
$
$
$
$
$
$
$
20.00
50.00
90.00
8.00
5.00
10.00
5.00
188.00
$
$
$
$
$
$
$
$
20.00
50.00
80.00
5.00
5.00
10.00
3.00
173.00
$
$
$
$
$
$
$
$
20.00
50.00
50.00
10.00
5.00
10.00
4.00
149.00
$
$
$
$
$
$
$
$
20.00
50.00
50.00
8.00
5.00
10.00
5.00
148.00
$
$
$
$
$
$
$
$
20.00
50.00
100.00
5.00
5.00
10.00
8.00
198.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
20.00
50.00
90.00
7.00
5.00
10.00
4.00
186.00
$
$
$
$
$
$
$
$
30.00
60.00
80.00
8.00
5.00
10.00
5.00
198.00
30.00
60.00
60.00
10.00
5.00
10.00
3.00
178.00
Nine
Marketing & Promotional
Advertising
$
Promotion – General
$
Promotion – Other
$
Etc.
$
Total Marketing & Promotional $
Operating Expenses
Newspapers & magazines
$
Parking/Taxis/Tolls
$
Entertainment/Meals
$
Travel/Accomodation
$
Laundry/dry cleaning
$
Cleaning & cleaning products
$
Sundry supplies
$
Equipment hire
$
Etc.
$
Total Operating Expenses
$
Motor Vehicle Expenses
Fuel
$
Vehicle service costs
$
Tyres & other replacement costs $
Insurance
$
Registrations
$
Total Motor Vehicle Expenses $
Website Expenses
Domain name registration
$
Hosting expenses
$
etc
$
Total Website Expenses
$
Employment Expenses
Permanent
Salaries/Wages
$
PAYE
$
Superannuation
$
Other – Employee Benefits
$
Recruitment costs
$
Total Perm. Employment Expenses
50.00
50.00
20.00
120.00
$
$
$
$
$
50.00
40.00
25.00
115.00
$
$
$
$
$
50.00
40.00
30.00
120.00
$
$
$
$
$
50.00
60.00
24.00
134.00
$
$
$
$
$
50.00
52.00
30.00
132.00
$
$
$
$
$
55.00
40.00
20.00
115.00
$
$
$
$
$
60.00
50.00
15.00
125.00
$
$
$
$
$
60.00
40.00
24.00
124.00
$
$
$
$
$
65.00
60.00
32.00
157.00
60.00
30.00
100.00
50.00
100.00
30.00
20.00
20.00
410.00
$
$
$
$
$
$
$
$
$
$
54.00
30.00
100.00
50.00
100.00
50.00
30.00
20.00
434.00
$
$
$
$
$
$
$
$
$
$
60.00
30.00
100.00
40.00
100.00
40.00
20.00
20.00
410.00
$
$
$
$
$
$
$
$
$
$
58.00
30.00
100.00
60.00
100.00
30.00
60.00
20.00
458.00
$
$
$
$
$
$
$
$
$
$
60.00
30.00
100.00
50.00
100.00
40.00
50.00
20.00
450.00
$
$
$
$
$
$
$
$
$
$
58.00
30.00
100.00
50.00
100.00
50.00
40.00
20.00
448.00
$
$
$
$
$
$
$
$
$
$
60.00
30.00
100.00
50.00
100.00
30.00
40.00
20.00
430.00
$
$
$
$
$
$
$
$
$
$
60.00
30.00
100.00
50.00
100.00
40.00
60.00
20.00
460.00
$
$
$
$
$
$
$
$
$
$
58.00
30.00
10.00
55.00
100.00
50.00
30.00
20.00
353.00
30.00
10.00
2.00
45.00
3.00
90.00
$
$
$
$
$
20.00
8.00
7.00
30.00
2.00
67
$
$
$
$
$
$
15.00
12.00
3.00
25.00
1.00
56.00
$
$
$
$
$
$
25.00
8.00
6.00
15.00
2.00
56.00
$
$
$
$
$
$
35.00
10.00
7.00
30.00
3.00
85.00
$
$
$
$
$
$
30.00
8.00
8.00
20.00
3.00
69.00
$
$
$
$
$
$
25.00
9.00
6.00
15.00
2.00
57.00
$
$
$
$
$
$
18.00
11.00
2.00
25.00
1.00
57.00
$
$
$
$
$
$
30.00
10.00
5.00
40.00
1.00
86.00
20.00
10.00
15.00
45.00
$
$
$
$
25.00
18.00
10.00
53.00
$
$
$
$
30.00
25.00
25.00
80.00
$
$
$
$
28.00
13.00
12.00
53.00
$
$
$
$
32.00
20.00
30.00
82.00
$
$
$
$
30.00
26.00
23.00
79.00
$
$
$
$
25.00
16.00
14.00
55.00
$
$
$
$
28.00
30.00
16.00
74.00
$
$
$
$
30.00
32.00
18.00
80.00
$
$
$
$
$
$
155.00
46.50
7.00
12.00
6.00
227
$
$
$
$
$
$
154.00
46.20
6.00
14.00
7.00
227
$
$
$
$
$
$
152.00
45.60
5.00
16.00
8.00
227
$
$
$
$
$
$
153.00
49.50
5.00
10.00
9.00
227
$
$
$
$
$
$
150.00
45.00
6.00
11.00
10.00
222
$
$
$
$
$
$
150.00
45.00
7.00
12.00
9.00
223
$
$
$
$
$
$
150.00
45.00
5.00
13.00
8.00
221
$
$
$
$
$
$
152.00
45.60
6.00
14.00
7.00
225
150.00
45.00
5.00
10.00
5.00
215
Casual
Salaries/Wages
$
50.00
PAYE
$
15.00
Superannuation
$
3.00
Other – Employee Benefits
$
7.00
Recruitment costs
$
1.00
Total Casual Employment Expenses
$
76.00
Workcover Insurance
$
45.00
Total Employment Expenses
$ 121.00
Occupancy Costs
Electricity/Gas
$
25.00
Telephones
$
4.00
Property Insurance
$
30.00
Rates
$
17.00
Rent
$
28.00
Repair & maintenance
$
8.00
Waste removal
$
2.00
Water
$
5.00
Etc.
$
3.00
Total Occupancy Costs
$ 122.00
Other Expenses
Legal fees
$
20.00
Total Other Expenses
$
20.00
Total Expenses
$ 1,340.00
Month Net Profit / (Loss)
-$ 740.00
Total Year to Date Net Profit /
(Loss)
$

$
55.00
$
17.00
$
2.00
$
8.00
$
2.00
$
84.00
$
53.00
$ 137.00
$
40.00
$
12.00
$
1.00
$
6.00
$
3.00
$
62.00
$
42.00
$ 104.00
$
45.00
$
13.00
$
1.00
$
3.00
$
1.00
$
63.00
$
55.00
$ 118.00
$
$
$
$
$
$
$
$
50.00
15.00
2.00
5.00
2.00
74.00
43.00
117.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
25.00
5.00
37.00
18.00
28.00
8.00
2.00
4.00
1.00
128.00
20.00
5.00
35.00
18.00
28.00
9.00
3.00
4.00
1.00
123.00
19.00
6.00
36.00
19.00
28.00
7.00
2.00
3.00
2.00
122.00
22.00
4.00
34.00
17.00
28.00
9.00
3.00
3.00
2.00
122.00
$
30.00 $
25.00 $
30.00 $
$
30.00 $
25.00 $
30.00 $
$ 1,374.00 $ 1,317.00 $ 1,347.00 $
-$ 624.00 -$ 637.00 -$ 597.00 -$
$

$

$

$
$
55.00
$
17.00
$
3.00
$
8.00
$
3.00
$
86.00
$
52.00
$ 138.00
$
60.00
$
20.00
$
3.00
$
5.00
$
1.00
$
89.00
$
55.00
$ 144.00
$
45.00
$
14.00
$
2.00
$
6.00
$
2.00
$
69.00
$
54.00
$ 123.00
$
$
$
$
$
$
$
$
50.00
15.00
1.00
4.00
3.00
73.00
55.00
128.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
26.00
4.00
36.00
19.00
28.00
7.00
3.00
4.00
2.00
129.00
20.00 $
35.00 $
20.00 $
42.00 $
20.00 $
35.00 $
20.00 $
42.00 $
1,389.00 $ 1,439.00 $ 1,366.00 $ 1,412.00 $
879.00 -$ 549.00 -$ 226.00 -$ 462.00 -$
30.00
30.00
1,386.00
376.00

$
27.00
6.00
38.00
19.00
28.00
7.00
3.00
5.00
2.00
135.00

$
24.00
6.00
39.00
17.00
28.00
8.00
4.00
5.00
3.00
134.00

$
25.00
5.00
34.00
18.00
28.00
9.00
2.00
3.00
1.00
125.00

$

Ten
Eleven
Twelve
$
1,800.00
$
1,800.00
$
2,000.00
$
$
$
500.00
300.00
2,600.00
$
$
$
550.00
350.00
2,700.00
$
$
$
600.00
350.00
2,930.00
$
$
$
$
250.00
180.00
430.00
2,170.00
$
$
$
$
300.00
180.00
480.00
2,220.00
$
$
$
$
230.00
200.00
430.00
2,500.00
$
$
$
$
850.00
1,200.00
2,050.00
900.00
$
$
$
$
900.00
1,350.00
2,250.00
1,200.00
$
$
$
$
1,200.00
700.00
1,900.00
800.00
$
1,150.00
$
1,050.00
$
1,020.00
$
1,170.00
$
1,400.00
$
$
$
$
$
$
$
$
30.00
60.00
70.00
6.00
5.00
10.00
6.00
187.00
$
$
$
$
$
$
$
$
30.00
60.00
90.00
9.00
5.00
10.00
3.00
207.00
$
$
$
$
$
$
$
$
30.00
60.00
100.00
10.00
5.00
10.00
4.00
219.00
$ 1,100.00
$
$
$
$
$
65.00
50.00
22.00
137.00
$
$
$
$
$
65.00
75.00
33.00
173.00
$
$
$
$
$
64.00
70.00
31.00
165.00
$
$
$
$
$
$
$
$
$
$
60.00
30.00
100.00
60.00
100.00
50.00
20.00
20.00
440.00
$
$
$
$
$
$
$
$
$
60.00
30.00
100.00
50.00
100.00
30.00
20.00
20.00
410
$
$
$
$
$
$
$
$
$
$
60.00
30.00
100.00
90.00
80.00
80.00
20.00
460.00
$
$
$
$
$
$
30.00
12.00
7.00
30.00
2.00
81.00
$
$
$
$
$
28.00
9.00
6.00
16.00
2.00
61
$
$
$
$
$
$
15.00
10.00
4.00
25.00
3.00
57.00
$
$
$
$
32.00
28.00
27.00
87.00
$
$
$
$
$
$
32.00
14.00
12.00
#VALUE!
$
$
$
$
$
$
152.00
45.60
7.00
15.00
6.00
226
$
$
$
$
$
$
$
$
$
$
$
$
154.00
46.20
6.00
12.00
5.00
#VALUE!
19.00
15.00
18.00
#VALUE!
153.00
45.90
5.00
16.00
5.00
225
$
$
$
$
$
$
$
$
55.00
17.00
1.00
3.00
1.00
77.00
50.00
127.00
$
$
$
$
$
$
$
$
60.00
20.00
2.00
5.00
2.00
89.00
54.00
143.00
$
$
$
$
$
$
$
$
55.00
17.00
3.00
7.00
3.00
85.00
50.00
135.00
$
$
$
$
$
$
$
$
$
$
23.00
4.00
38.00
17.00
28.00
8.00
2.00
5.00
3.00
128.00
$
$
$
$
$
$
$
$
$
$
24.00
5.00
36.00
18.00
28.00
9.00
3.00
3.00
2.00
128.00
$
$
$
$
$
$
$
$
$
$
27.00
6.00
34.00
19.00
28.00
8.00
2.00
3.00
3.00
130.00
$
$
$
-$
25.00 $
25.00 $
1,438.00 $
418.00 -$
30.00 $
30.00 $
1,429.00 $
259.00 -$
20.00
20.00
1,467.00
67.00
$


5,834.00
$
-$
Profit and Loss Statement
Quarter
Income
Sales
Sale of goods/services
$
Sundry Income (e.g.
Commission earned, frachise
fees etc.)
$
Etc.
$
Total Sales
Less Discounts/Commissions
Sales Discounts given
$
Sales Commissions paid
$
Total Discounts/ Commissions $
Total Net Income
$
Cost of Sales
Opening Stock
$
Stock Purchased
$
Less Closing Stock
Total Cost of Sales
One
Two
Three
Four
$ 7,200.00
$ 8,200.00
Annual total
$
21,900.00
1,500.00 $
500.00 $
7,000
1,550.00 $ 1,920.00 $ 2,013.00 $
630.00 $
920.00 $ 1,020.00 $
8,680
10,040
11,233
5,483.00
2,570.00
#VALUE!
200.00
500.00
700.00
6,300.00
$
$
$
$
210.00
400.00
610.00
8,060.00
$
180.00
$
520.00
$
700.00
$ 9,340.00
$
230.00
$
710.00
$
940.00
$ 10,293.00
$
$
$
$
620.00
1,630.00
2,250.00
27,693.00
2,450.00
1,500.00
$ 3,950.00
$ 2,550.00
$
$
$
$
2,550.00
1,650.00
4,200.00
2,700.00
$
$
$
$
$
$
$
$
$ 5,350.00
$ 5,700.00
$ 6,000.00
$ 6,360.00
$
$
$
$
#VALUE!
5,170.00
13,260.00
8,460.00
18,060.00
950.00
$
2,360.00
$ 3,340.00
$ 3,933.00
50.00
130.00
210.00
15.00
14.00
30.00
10.00
459.00
$
$
$
$
$
$
$
$
50.00
140.00
200.00
15.00
15.00
20.00
24.00
464.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Gross Profit
$
Expenses
General & Administrative
Bank charges
$
Credit card commission
$
Consultant fees
$
Office Supplies
$
License fees
$
Business insurance
$
Etc.
$
Total General & Administrative $
5,000.00
$
6,500.00
2,700.00
1,720.00
4,420.00
2,840.00
90.00
150.00
230.00
24.00
16.00
30.00
15.00
555.00
2,840.00
1,800.00
4,640.00
2,920.00
90.00
120.00
216.00
30.00
17.00
30.00
12.00
515.00
#VALUE!
$
$
$
$
$
$
$
230.00
410.00
646.00
69.00
48.00
80.00
51.00
Marketing & Promotional
Advertising
$
150.00
Promotion – General
$
130.00
Promotion – Other
$
Etc.
$
90.00
Total Marketing & Promotional $
370.00
Operating Expenses
Newspapers & magazines
$
170.00
Parking/Taxis/Tolls
$
90.00
Entertainment/Meals
$
300.00
Travel/Accomodation
$
120.00
Laundry/dry cleaning
$
300.00
Cleaning & cleaning products
$
110.00
Sundry supplies
$
70.00
Equipment hire
$
60.00
Etc.
Total Operating Expenses
$ 1,220.00
Motor Vehicle Expenses
Fuel
$
50.00
Vehicle service costs
$
36.00
Tyres & other replacement costs $
10.00
Insurance
$
80.00
Registrations
$
4.00
Total Motor Vehicle Expenses $
180.00
Website Expenses
Domain name registration
$
100.00
Hosting expenses
$
75.00
etc
$
75.00
Total Website Expenses
$
250.00
Employment Expenses
Permanent
$
Salaries/Wages
$
750.00
PAYE
$
135.00
Superannuation
$
20.00
Other – Employee Benefits
$
43.00
Recruitment costs
$
21.00
Total Perm. Employment Expenses
969
$
$
$
$
$
150.00
120.00
60.00
330.00
$
$
$
$
$
180.00
200.00
96.00
476.00
$
$
$
$
$
176.00
200.00
93.00
469.00
$
$
$
$
$
$
$
$
172.00
90.00
300.00
150.00
300.00
150.00
120.00
60.00
$
$
$
$
$
$
$
$
180.00
90.00
300.00
150.00
300.00
150.00
100.00
60.00
$
$
$
$
$
$
$
$
180.00
90.00
300.00
250.00
240.00
210.00
120.00
60.00
$
1,342.00
$
$
$
$
$
$
$
$
506.00
520.00
$
249.00
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
$ 1,330.00
$ 1,450.00
90.00
30.00
25.00
60.00
9.00
214.00
$
$
$
$
$
$
90.00
30.00
20.00
100.00
3.00
243.00
$
$
$
$
$
$
50.00
30.00
20.00
90.00
9.00
199.00
$
$
$
$
$
230.00
90.00
65.00
250.00
21.00
$
$
$
$
100.00
80.00
69.00
249.00
$
$
$
$
100.00
95.00
56.00
251.00
$
$
$
$
110.00
75.00
40.00
225.00
$
$
$
310.00
250.00
165.00
$
$
$
$
$
$
750.00
130.00
20.00
33.00
30.00
963
$
$
$
$
$
$
760.00
140.00
20.00
44.00
21.00
985
$
$
$
$
$
$
850.00
130.00
20.00
25.00
15.00
1,040
$
$
$
$
$
2,360.00
400.00
60.00
102.00
66.00
Casual
Salaries/Wages
$
120.00
PAYE
$
36.00
Superannuation
$
3.00
Other – Employee Benefits
$
20.00
Recruitment costs
$
9.00
Total Casual Employment Expenses
$
188.00
Workcover Insurance
$
120.00
Total Employment Expenses $ 120.00
Occupancy Costs
Electricity/Gas
$
60.00
Telephones
$
18.00
Property Insurance
$
125.00
Rates
$
20.00
Rent
$
84.00
Repair & maintenance
$
21.00
Waste removal
$
6.00
Water
$
9.00
Etc.
$
6.00
Total Occupancy Costs
$
349.00
Other Expenses
legal
$
75.00
Total Other Expenses
$
75.00
Total Expenses
$ 3,992.00
Month Net Profit / (Loss)
-$ 3,042.00
Total Year to Date Net Profit /
(Loss)
$

$
150.00
$
54.00
$
9.00
$
25.00
$
9.00
$
247.00
$
130.00
$ 130.00
$
150.00
$
45.00
$
3.00
$
20.00
$
9.00
$
227.00
$
123.00
$ 123.00
$
160.00
$
54.00
$
9.00
$
21.00
$
9.00
$
253.00
$
125.00
$ 125.00
$
$
$
$
$
460.00
153.00
21.00
66.00
27.00
$
378.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
84.00
18.00
115.00
52.00
87.00
24.00
6.00
9.00
6.00
401.00
$
$
$
$
$
$
$
$
$
249.00
48.00
336.00
165.00
261.00
66.00
24.00
36.00
18.00
$
60.00
$
60.00
$ 4,484.00
(-551)
$
265.00
$
340.00
-$
7,255.00
$
$
$
-$
$
90.00
18.00
116.00
60.00
87.00
21.00
9.00
15.00
6.00
422.00
75.00
12.00
105.00
53.00
87.00
21.00
9.00
12.00
6.00
380.00
115.00 $
90.00
115.00 $
90.00
4,929.00 $ 4,433.00
2,569.00 -$ 1,093.00

$

$

Profit and Loss Statement
Quarter
Income
Sales
Sale of goods/services
Sundry Income (e.g. Commission
earned, frachise fees etc.)
Etc.
Total Sales
Less Discounts/Commissions
Sales Discounts given
Sales Commissions paid
Total Discounts/ Commissions
Total Net Income
Cost of Sales
Opening Stock
Stock Purchased
Less Closing Stock
Total Cost of Sales
Gross Profit
Expenses
General & Administrative
Bank charges
Credit card commission
Consultant fees
Office Supplies
License fees
Business insurance
Etc.
Total General & Administrative
One
Two
Three
Four
$ 10,000.00
$ 13,000.00
$ 15,000.00
$ 17,000.00
$ 1,550.00 $
$ 1,000.00 $
12,550
Annual total
$
55,000.00
1,750.00 $ 1,523.00 $ 1,863.00 $
1,300.00 $ 1,800.00 $ 2,500.00 $
16,050
18,323
21,363
6,686.00
6,600.00
$
180.00
$
350.00
$
530.00
$ 12,020.00
$
200.00
$
410.00
$
610.00
$ 15,440.00
$
150.00
$
550.00
$
700.00
$ 17,623.00
$
250.00
$
700.00
$
950.00
$ 20,413.00
$
$
780.00
2,010.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
8,640.00
6,980.00
15,620.00
8,120.00
$
$
$
$
$
$
$
361.00
610.00
870.00
110.00
120.00
160.00
85.00
2,920.00
1,520.00
4,440.00
2,400.00
2,400.00
1,650.00
4,050.00
2,020.00
2,020.00
1,780.00
3,800.00
2,500.00
1,300.00
2,030.00
3,330.00
1,200.00
$ 2,040.00
$ 2,030.00
$ 1,300.00
$ 2,130.00
$ 9,980.00
$ 13,410.00
$ 16,323.00
$ 18,283.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
57.00
140.00
230.00
20.00
30.00
50.00
13.00
540.00
76.00
150.00
200.00
20.00
30.00
30.00
30.00
536.00
108.00
170.00
220.00
30.00
30.00
30.00
20.00
608.00
120.00
150.00
220.00
40.00
30.00
50.00
22.00
632.00
Marketing & Promotional
Advertising
$
200.00 $
180.00 $
200.00 $
180.00
Promotion – General
$
120.00 $
120.00 $
230.00 $
210.00
Promotion – Other
$
150.00 $
140.00 $
160.00 $
155.00
Etc.
$
95.00 $
65.00 $
95.00 $
97.00
Total Marketing & Promotional $
565.00 $
505.00 $
685.00 $
642.00
Operating Expenses
Newspapers & magazines
$
180.00 $
182.00 $
190.00 $
190.00
Parking/Taxis/Tolls
$
100.00 $
100.00 $
100.00 $
100.00
Entertainment/Meals
$
320.00 $
320.00 $
320.00 $
320.00
Travel/Accomodation
$
160.00 $
160.00 $
160.00 $
260.00
Laundry/dry cleaning
$
320.00 $
320.00 $
320.00 $
260.00
Cleaning & cleaning products
$
120.00 $
160.00 $
160.00 $
220.00
Sundry supplies
$
80.00 $
130.00 $
100.00 $
130.00
Equipment hire
$
70.00 $
80.00 $
70.00 $
70.00
Etc.
Total Operating Expenses
$ 1,350.00 $ 1,452.00 $ 1,420.00 $ 1,550.00
Motor Vehicle Expenses
Fuel
$
60.00 $
100.00 $
100.00 $
30.00
Vehicle service costs
$
52.00 $
40.00 $
40.00 $
50.00
Tyres & other replacement costs $
20.00 $
35.00 $
30.00 $
30.00
Insurance
$
80.00 $
70.00 $
120.00 $
100.00
Registrations
$
10.00 $
10.00 $
12.00 $
13.00
Total Motor Vehicle Expenses $
222.00 $
255.00 $
302.00 $
223.00
Website Expenses
Domain name registration
$
120.00 $
120.00 $
120.00 $
120.00
Hosting expenses
$
90.00 $
100.00 $
100.00 $
95.00
etc
$
80.00 $
80.00 $
70.00 $
60.00
Total Website Expenses
$
290.00 $
300.00 $
290.00 $
275.00
Employment Expenses
Permanent
$
$
$
$
Salaries/Wages
$
810.00 $
820.00 $
860.00 $
920.00
PAYE
$
140.00 $
150.00 $
160.00 $
140.00
Superannuation
$
30.00 $
30.00 $
30.00 $
30.00
Other – Employee Benefits
$
47.00 $
52.00 $
46.00 $
30.00
Recruitment costs
$
25.00 $
35.00 $
25.00 $
20.00
Total Perm. Employment Expenses
1,052
1,087
1,121
1,140
$
$
$
$
760.00
680.00
605.00
352.00
$
$
$
$
$
$
$
$
742.00
400.00
1,280.00
740.00
1,220.00
660.00
440.00
290.00
$
$
$
$
$
290.00
182.00
115.00
370.00
45.00
$
$
$
480.00
385.00
290.00
$
$
$
$
$
3,410.00
590.00
120.00
175.00
105.00
Casual
Salaries/Wages
$
125.00
PAYE
$
40.00
Superannuation
$
5.00
Other – Employee Benefits
$
25.00
Recruitment costs
$
10.00
Total Casual Employment Expenses
$
205.00
Workcover Insurance
$
130.00
Total Employment Expenses
$ 130.00
Occupancy Costs
Electricity/Gas
$
70.00
Telephones
$
28.00
Property Insurance
$
135.00
Rates
$
30.00
Rent
$
94.00
Repair & maintenance
$
31.00
Waste removal
$
16.00
Water
$
19.00
Etc.
$
16.00
Total Occupancy Costs
$
439.00
Other Expenses
expenses
$
85.00
Total Other Expenses
$
85.00
Total Expenses
$ 4,673.00
Month Net Profit / (Loss)
$ 5,307.00
Total Year to Date Net Profit /
(Loss)
$

$
155.00
$
55.00
$
5.00
$
26.00
$
10.00
$
251.00
$
150.00
$ 150.00
$
155.00
$
46.00
$
5.00
$
24.00
$
10.00
$
240.00
$
125.00
$ 125.00
$
165.00
$
55.00
$
5.00
$
25.00
$
10.00
$
260.00
$
130.00
$ 130.00
$
$
$
$
$
600.00
196.00
20.00
100.00
40.00
$
535.00
$
$
$
$
$
$
$
$
$
$
100.00
28.00
126.00
70.00
97.00
31.00
19.00
25.00
16.00
512.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
349.00
106.00
501.00
225.00
385.00
127.00
70.00
85.00
64.00
$
$
$
$
125.00
125.00
4,922.00
8,488.00
$

85.00
22.00
115.00
63.00
97.00
31.00
19.00
22.00
16.00
470.00
94.00
28.00
125.00
62.00
97.00
34.00
16.00
19.00
16.00
491.00
$
100.00
$
100.00
$ 4,436.00
$ 11,887.00
$
70.00
$
70.00
$ 5,153.00
$ 13,130.00
$
$

#VALUE!

$
38,812.00
ATT$T Company
Market Entry Strategic Plan
Presented by: Shaniece
Date: December 20, 2017
Introduction
➢ATT& T Company strategic plan involves the market entry plan where the company aims at
starting a counseling and training business on leadership and administration skills to different
types of leaders.
➢The company aims to begin its business m

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