Description
I’ve attached the instructions (which parts 2 and 3 are highlighted on the RS-StrategicPlan.docx), requirements and rubric for the assignments. Also, I included the powerpoint from Part 1 so you will know the direction in which this project is going in regards to the healthcare organization.
The textbook is David, F. & David, F. (2017). Strategic management: Concepts and cases; a competitive advantage approach (16th ed.). Boston: Pearson.
Operations Chart
Directions: Complete the Operations Chart, based upon the strategic plan you have established for your organization. Write your
strategic initiative in the space provided and write three to five primary goals. Next, select one goal/objective from the primary
goals/objectives you listed. As you complete each row in the Year 1 column, consider the key organization functions and skills listed
in each box, and articulate your strategies related to each. Repeat the identified goal/objective for Year 2 and Year 3. Please note the
goals/objectives can be different from year to year.
Strategic Plan (Vision):
Primary Goals/Objectives:
1.
2.
3.
4.
5.
Year 1
Year 2
Year 3
Goal/Objective (How will you reach your
Goal/Objective (How will you reach your
Goal/Objectives (How will you reach your
strategic initiative?)
strategic initiative?)
strategic initiative?)
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•
•
•
•
•
•
•
•
© 2016. Grand Canyon University. All Rights Reserved.
Operational Issues (Consider problems that
Operational Issues (Consider problems that
Operational Issues (Consider problems that
might arise and the importance of contingency
planning)
might arise and the importance of contingency
planning)
might arise and the importance of contingency
planning)
•
•
•
•
•
•
•
•
•
Human Resources (How will you address
Human Resources Issues (How will you
Human Resources Issues (How will you
staffing needs and organizational growth?)
address staffing needs and organizational growth?)
address staffing needs and organizational growth?)
•
•
•
•
•
•
•
•
•
Supply Chain (How and where will you
Supply Chain (How and where will you
Supply Chain (How and where will you
acquire resources?)
acquire resources?)
acquire resources?)
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•
•
•
•
•
•
•
•
Marketing (Consider 4 P’s and I’s, target
Marketing (Consider 4 P’s and I’s, target
Marketing (Consider 4 P’s and I’s, target
market, pricing, brand value, and CSR)
market, pricing, brand value, and CSR)
market, pricing, brand value, and CSR)
•
•
•
•
•
•
•
•
•
Value Chain (How does your firm add value to
Value Chain (How does your firm add value to
Value Chain (How does your firm add value to
primary and support activities in the value chain?)
primary and support activities in the value chain?)
primary and support activities in the value chain?)
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•
•
•
•
•
•
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Leadership (Leadership methodology and any
Leadership (Leadership methodology and any
Leadership (Leadership methodology and any
bias you may have.)
bias you may have.)
basis you may have.)
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•
•
•
•
•
•
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•
Ethics & Sustainability (What are the
Ethics & Sustainability (What are the
Ethics & Sustainability (What are the
ethical considerations related to your identified
goal/objective)
ethical considerations related to your identified
goal/objective)
ethical considerations related to your identified
goal/objective)
•
•
•
•
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•
•
•
•
Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on solid analysis and evaluation, in
order to capitalize on achieving optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish
strategic goals. Strategic initiatives translate vision into reality. The strategic management
process enables organizations to achieve objectives through three stages: strategy formulation,
strategy implementation, and strategy evaluation.
For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an
existing organization, or a mergers and acquisitions plan that seeks to increase your
organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout
the development of your strategic plan consider your organization’s responsibility in the greater
social good from a Christian perspective and how your plan address ethics, cooperate social
responsibly and sustainability. Globalization brings both benefits and challenges in the business
sphere. Be sure to consider how globalization impacts your strategic plan and address any
international considerations if needed. Your strategic plan will be completed throughout the
course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address
instructor feedback when possible.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide
PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger, and acquisition) of Strategic
Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
© 2016. Grand Canyon University. All Rights Reserved.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External
and internal assessment tools are utilized your to ensure strategic initiative is viable. You may
find after completing your environmental scan your strategic initiative idea will change. The
environmental scan helps you develop Key Performance Indicators (KPIs), which will help focus
the application of limited resources to produce above-average returns. During your scan, address
the following:
Internal: Identify your strategic initiative using various internal assessment tools to
evaluate your organization’s strengths and weaknesses in functional areas of business
which include
•
•
•
•
•
•
•
Management
Marketing
Finance
Accounting
Productions/operations
Research and development
Management information systems
External: Identify your strategic initiative using various external assessment tools to
evaluate outside trends and events outside the control of the organization, and the
industry.
Create a 5-10 slide PowerPoint presentation that shows the results of your environmental scan.
Include the following:
•
•
•
Identify what you found in your environmental scan.
o What did you learn about the industry?
o What did you learn about your organization?
Include the external and internal assessment tools you used at the end of your
presentation as an appendix.
o How did you apply the results of your internal and external assessment
tools in your decision making process.
Describe what you learned during the process including key issues that will be
reviewed going forward.
o How does this challenge or support your original vision/concept?
o What is emerging from your learning?
2
•
Outline the preliminary strategic initiative plan.
o How have you considered the selected organizations culture within the
context of implementing your strategic initiative plan?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 3: Organizational Chart and Operations Chart (Topic 4)
Organizational structure is a factor in implementing your plan. Using a graphic organizer, create
an organization chart. Be sure the graphic organizer describes the relationships between people.
Completing the “Operations Chart,” begins to provide a plan of how strategic initiative is
executed. Be sure the “Operations Chart” is in the context of the Organization Chart.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 4: Marketing (Topic 5)
Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan
for an existing organization, or a mergers and acquisitions plan. Deciding who the target market
is and determining their demographics, behaviors, motivation, needs, and goals is essential
because the target market drives the marketing plan. This is typically done through studying
research and data related to how potential customers are willing to invest their time and energy.
Additionally, by deciding who potential customers are, deciphering their needs, and likes and
dislikes, learning about their lifestyle, and observing how the target market behaves, creating a
brand that appeals to these customers is possible.
Create a 15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer
to the Marketing section of “Operations Chart” that was due in Topic 4. Based on your research
and experience, your ideas may have changed and can be modified at any time during this plan.
Address the following:
1. What is your target market?
2. What is the size of your target market?
3. What resources do you believe would be required to implement your plan?
3
4. How will you reach your plan?
5. How does your marketing strategy seek to achieve your vision? How will you measure if
the marketing strategy is achieving your vision? What are the indicators to identify this?
6. What type of leadership and innovative qualities do you plan to implement in order to
execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 5: Financials (Topic 6)
A projected financial statement analysis seeks to forecast the impact of various implementation
decisions. The pro forma financial statement can be part of the risk analysis of strategic plan. The
goal of this assignment is to ensure your strategic plan is viable financially. In other words, does
it create value for the firm?
Consider the cost structure and revenue streams for your strategic initiative plan. Research and
data collected so far and will likely change once your product or service is commercialized. Each
statement should address financial components of features, expenses, and sales of your product
or service. It is typical for net income to be negative at this point. Do not assume that you have
sales at this point unless you have sold your product or service.
Research the following if your plan is entrepreneurial:
1.
2.
3.
4.
5.
6.
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
Startup expenses
Breakeven analysis
Research the following if your plan is a market expansion plan for an existing organization, or a
mergers and acquisitions plan:
1.
2.
3.
4.
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
4
5. A projected budget
6. Breakeven analysis
Complete the “Projected Financial Statement Analysis (Pro Forma 3-Year Financial
Plan)”including the “Questions” tab, “12 Month P& L” tab, “Year 1” tab, “Year 2 P&L” tab, and
“Year 3 P&L” tab. The first year is monthly and the second and third year are presented
quarterly. Please note the questions in the “Questions” tab may be answered at different points in
completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 6: Critical Milestones (Topic 7)
Gantt Chart
Refer to Gantt chart resources in the topic readings. Create a Gantt chart that displays 36 months,
using the Office Timeline tool or any other tool to produce a Gantt chart. Be sure to include
rational 1-36 months
Create a Gantt chart that outlines multiple critical milestones.
Summary
In a 250-300 word summary, address the following:
•
•
•
Include rationale for your Gantt chart.
Identify one critical risk you could encounter that could prevent you from meeting each
of your goal/objectives.
Develop a contingency plan for the identified risk. Explain how this could maximize
management efficiency and the allocation of resources. What leadership qualities are
essential when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 7: Executive Summary and Consolidated Presentation (Topic 8)
Executive Summary
Write a 500-750 word executive summary that seeks to spark interest in potential
investors/stakeholders. The goal of the executive summary is to create an opportunity for
5
investors/stakeholders to consider the full details of your Strategic Plan and then decide to
provide support.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30 slides with speaker notes that is
directed towards interested investors/stakeholders (3.4). Address Parts 1-7 and include
improvements from better understanding of the concepts, strategies, and instructor feedback.
Address the following:
•
•
•
•
•
The presentation seeks to explain how your competitive advantage is achieved through
your strategic initiative plan. (1.1)
Describe why your organization’s mission and vision seek to promote the greater social
good from a Christian perspective. How does your organization or perhaps even your
plan accommodate an organization’s responsibilities to the greater social good, from a
Christian perspective? (4.1)
Include how your plan address ethics, cooperate social responsibility, and sustainability.
Describe how your plan utilizes your leadership skills to encourage innovation within
your organization. (1.4)
Include an explanation of the global and international considerations in your strategic
plan.
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
6
Benchmark – Strategic
Plan Part 2: External
and Internal
Assessment
For the Strategic Plan assignment, you will work throughout the course to create a market entry
plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and
acquisitions plan that seeks to increase your organization’s competitive advantage.
Complete Part 2 of the Strategic Plan assignment according to the directions in the Part 2:
External and Internal Assessment section of the “Strategic Plan” resource.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
7
Course Code
MGT-660
Class Code
MGT-660-O500
Criteria
Content
Percentage
100.0%
Description of Environmental Scan
15.0%
External and Internal Assessment Tools
15.0%
Key Issues
15.0%
Outline
15.0%
Presentation of Content
10.0%
Layout
10.0%
Language Use and Audience Awareness (includes
sentence construction, word choice, etc.)
10.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
5.0%
Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to
assignment and style)
5.0%
Total Weightage
100%
Benchmark – Strategic Plan Part 2: External and Internal Assessment
Unsatisfactory (0.00%)
A description of what you learned about the industry and your
organization is not included.
Appendix of external and internal assessment tools is not included.
An explanation of how you applied the results of your internal and
external assessment tools is not included.
An explanation of how what you learned has challenges or supports
your original vision/concept is not included. An explanation of what
has emerged from your learning is not included.
An outline of the preliminary strategic plan is not included. In
addition, the selected organization?s culture within the context of
implementing the strategic plan is not considered.
The content lacks a clear point of view and logical sequence of
information. Includes little persuasive information. Sequencing of
ideas is unclear.
The layout is cluttered, confusing, and does not use spacing,
headings, and subheadings to enhance the readability. The text is
extremely difficult to read with long blocks of text, small point size
for fonts, and inappropriate contrasting colors. Poor use of
headings, subheadings, indentations, or bold formatting is evident.
Inappropriate word choice and lack of variety in language use are
evident. Writer appears to be unaware of audience. Use of primer
prose indicates writer either does not apply figures of speech or
uses them inappropriately.
Slide errors are pervasive enough that they impede communication
of meaning.
Sources are not documented.
100.0
Less than Satisfactory (74.00%)
A description of what you learned about the industry and
your organization is included, but lacks sufficient detail.
Subject knowledge is unclear or inconsistent.
Appendix of external and internal assessment tools is
included. An explanation of how you applied the results of
your internal and external assessment tools is included, yet
does not include sufficient detail to support claims or
findings. Subject knowledge is unclear or inconsistent.
An explanation of how what you learned has challenges or
supports your original vision/concept is included. An
explanation of what has emerged from your learning is
included, however, the explanation lacks clarity. Subject
knowledge is unclear or inconsistent.
An outline of the preliminary strategic plan is included. In
addition, the selected organization?s culture within the
context of implementing the strategic plan is considered,
however, the outline is fraught with gaps. Subject knowledge
is unclear
The content is vague in conveying a point of view and does
not create a strong sense of purpose. Includes some
persuasive information.
The layout shows some structure, but appears cluttered and
busy or distracting with large gaps of white space or a
distracting background. Overall readability is difficult due to
lengthy paragraphs, too many different fonts, dark or busy
background, overuse of bold, or lack of appropriate
indentations of text.
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
Frequent and repetitive mechanical errors distract the
reader.
Documentation of sources is inconsistent or incorrect, as
appropriate to assignment and style, with numerous
formatting errors.
Satisfactory (79.00%)
A description of what you learned about the industry and
your organization is included. Some subject knowledge is
evident.
Appendix of external and internal assessment tools is
included. An explanation of how you applied the results of
your internal and external assessment tools is included. Some
subject knowledge is evident.
An explanation of how what you learned has challenges or
supports your original vision/concept is included. An
explanation of what is has emerged from your learning is
included. Some subject knowledge is evident.
An outline of the preliminary strategic plan is included. In
addition, the selected organization?s culture within the
context of implementing the strategic plan is considered.
Some subject knowledge is evident.
The presentation slides are generally competent, but ideas
may show some inconsistency in organization or in their
relationships to each other.
The layout uses horizontal and vertical white space
appropriately. Sometimes the fonts are easy to read, but in a
few places the use of fonts, italics, bold, long paragraphs,
color, or busy background detracts and does not enhance
readability.
Language is appropriate to the targeted audience for the
most part.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader.
Sources are documented, as appropriate to assignment and
style, although some formatting errors may be present.
Good (87.00%)
A description of what you learned about the industry and
your organization is included. Subject knowledge is
competent.
Appendix of external and internal assessment tools is
included. An explanation of how you applied the results of
your internal and external assessment tools is included.
Detailed examples and evidence are included. Subject
knowledge is competent.
An explanation of how what you learned has challenges or
supports your original vision/concept is included. An
explanation of what has emerged from your learning is
included. Detailed examples and evidence are included.
Subject knowledge is competent.
An outline of the preliminary strategic plan is included. In
addition, the selected organization?s culture within the
context of implementing the strategic plan is considered.
Detailed examples and evidence are included. Subject
knowledge is competent.
The content is written with a logical progression of ideas and
supporting information exhibiting a unity, coherence, and
cohesiveness. Includes persuasive information from reliable
sources.
The layout background and text complement each other and
enable the content to be easily read. The fonts are easy to
read and point size varies appropriately for headings and text.
The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.
Slides are largely free of mechanical errors, although a few
may be present.
Sources are documented, as appropriate to assignment and
style, and format is mostly correct.
Excellent (100.00%)
A description of what you learned about the industry and
your organization is included. Description demonstrates
comprehensive subject knowledge and understanding.
Appendix of external and internal assessment tools is
included. An explanation of how you applied the results of
your internal and external assessment tools is included.
External and internal assessment includes relevant examples
and applicable insight and demonstrates comprehensive
subject knowledge and understanding.
An explanation of how what you learned has challenges or
supports your original vision/concept is included. An
explanation of what has emerged from your learning is
included. Key issues provide relevant examples and applicable
insight. Plan demonstrates comprehensive subject knowledge
and understanding.
An outline of the preliminary strategic plan is included. In
addition, the selected organization?s culture within the
context of implementing the strategic plan is considered. The
outline includes relevant examples and applicable insight and
demonstrates comprehensive subject knowledge and
understanding.
The content is written clearly and concisely. Ideas universally
progress and relate to each other. The project includes
motivating questions and advanced organizers. The project
gives the audience a clear sense of the main idea.
The layout is visually pleasing and contributes to the overall
message with appropriate use of headings, subheadings, and
white space. Text is appropriate in length for the target
audience and to the point. The background and colors
enhance the readability of the text.
Comments
The writer uses a variety of sentence constructions, figures of
speech, and word choice in distinctive and creative ways that
are appropriate to purpose, discipline, and scope.
Writer is clearly in control of standard, written, academic
English.
Sources are completely and correctly documented, as
appropriate to assignment and style, and format is free of
error.
Points Earned
Course Code
MGT-660
Class Code
MGT-660-O500
Criteria
Content
Percentage
100.0%
Organizational Chart: Presentation of Content
20.0%
Operations Chart: Goal/Objective
10.0%
Operations Chart: Operational Issues
10.0%
Operations Chart: Human Resources
5.0%
Operations Chart: Supply Chain
5.0%
Operations Chart: Supply Chain
10.0%
Operations Chart: Marketing
10.0%
Operations Chart: Value Chain
10.0%
Operations Chart: Leadership
5.0%
Operations Chart: Ethics & Sustainability
5.0%
Language Use and Audience Awareness (includes
sentence construction, word choice, etc.)
5.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
5.0%
Total Weightage
100%
Benchmark – Strategic Plan Part 3: Organizational Chart and Operations Chart
Unsatisfactory (0.00%)
The content lacks a clear point of view and logical sequence of information.
Includes little persuasive information. Sequencing of ideas is unclear.
Goals/objectives are not included.
Operational issues are not included and do not address problems that may
arise, including the importance of contingency planning.
A description of how you will address staffing needs and organizational growth
is not addressed.
A description of how and where you will acquire resources is not included.
A description of how and where you will acquire resources is not included.
A description of your marketing plan that considers the 4 P?s and I?s, target
market, pricing, brand value, and CSR is not included.
A description of how your firm adds value to primary and support activities in
the value chain is not included.
A description of your leadership methodology and any bias you may have is
not included.
A description of the ethical considerations related to your goals/objectives in
not included.
Inappropriate word choice and lack of variety in language use are evident.
Writer appears to be unaware of audience. Use of primer prose indicates
writer either does not apply figures of speech or uses them inappropriately.
Slide errors are pervasive enough that they impede communication of
meaning.
100.0
Less than Satisfactory (74.00%)
The content is vague in conveying a point of view and does
not create a strong sense of purpose. Includes some
persuasive information.
Goals/objectives are included. The goals/objectives are not
measurable and are unclear or inconsistent with strategic
plan (vision).
Operational issues are included and address problems that
may arise, including the importance of contingency planning
yet, are only marginally addressed. Subject knowledge is
unclear or inconsistent.
A description of how you will address staffing needs and
organizational growth is addressed, yet are only marginally
addressed. Subject knowledge is unclear or inconsistent.
A description of how and where you will acquire resources is
included, but lacks sufficient detail to include specific
suppliers. Subject knowledge is unclear or inconsistent.
A description of how and where you will acquire resources is
included, but lacks sufficient detail to include specific
suppliers. Subject knowledge is unclear or inconsistent.
A description of your marketing plan that considers the 4 P?s
and I?s, target market, pricing, brand value, and CSR is
included, but with insufficient detail. Subject knowledge is
unclear or inconsistent
A description of how your firm adds value to primary and, or
support activities in the value chain is marginally included.
Subject knowledge is unclear or inconsistent.
A description of your leadership methodology and any bias
you may have is only marginally included. Subject knowledge
is unclear or inconsistent.
A description of the ethical considerations related to your
goals/objectives in only marginally included. Subject
knowledge is unclear or inconsistent.
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
Frequent and repetitive mechanical errors distract the
reader.
Satisfactory (79.00%)
The presentation slides are generally competent, but ideas
may show some inconsistency in organization or in their
relationships to each other.
Goals/objectives are included. The goals/objectives are
measurable, clear, but inconsistent with strategic plan
(vision). Some subject knowledge is evident.
Operational issues are included and address problems that
may arise, including the importance of contingency planning.
Some subject knowledge is evident.
A description of how you will address staffing needs and
organizational growth is addressed. Some subject knowledge
is evident.
A description of how and where you will acquire resources is
included. Some subject knowledge is evident.
A description of how and where you will acquire resources is
included. Some subject knowledge is evident.
A description of your marketing plan that considers the 4 P?s
and I?s, target market, pricing, brand value, and CSR is
included. Some subject knowledge is evident.
A description of how your firm adds value to primary and, or
support activities in the value chain is included. Some subject
knowledge is evident.
A description of your leadership methodology and any bias
you may have is included. Some subject knowledge is evident.
A description of the ethical considerations related to your
goals/objectives in included. Some subject knowledge is
evident.
Language is appropriate to the targeted audience for the
most part.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader.
Good (87.00%)
The content is written with a logical progression of ideas and
supporting information exhibiting a unity, coherence, and
cohesiveness. Includes persuasive information from reliable
sources.
Goals/objectives are included. The goals/objectives are
measurable, clear, and consistent with strategic plan (vision).
Subject knowledge is competent.
Operational issues are included and address problems that
may arise, including the importance of contingency planning.
Subject knowledge is competent.
A description of how you will address staffing needs and
organizational growth is addressed. Subject knowledge is
competent.
A description of how and where you will acquire resources is
included. Subject knowledge is competent.
A description of how and where you will acquire resources is
included. Subject knowledge is competent.
A description of your marketing plan that considers the 4 P?s
and I?s, target market, pricing, brand value, and CSR is
included. Subject knowledge is competent.
A de
Directions: Complete the Operations Chart, based upon the strategic plan you have established for your organization. Write your
strategic initiative in the space provided and write three to five primary goals. Next, select one goal/objective from the primary
goals/objectives you listed. As you complete each row in the Year 1 column, consider the key organization functions and skills listed
in each box, and articulate your strategies related to each. Repeat the identified goal/objective for Year 2 and Year 3. Please note the
goals/objectives can be different from year to year.
Strategic Plan (Vision):
Primary Goals/Objectives:
1.
2.
3.
4.
5.
Year 1
Year 2
Year 3
Goal/Objective (How will you reach your
Goal/Objective (How will you reach your
Goal/Objectives (How will you reach your
strategic initiative?)
strategic initiative?)
strategic initiative?)
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•
•
•
•
•
•
•
•
© 2016. Grand Canyon University. All Rights Reserved.
Operational Issues (Consider problems that
Operational Issues (Consider problems that
Operational Issues (Consider problems that
might arise and the importance of contingency
planning)
might arise and the importance of contingency
planning)
might arise and the importance of contingency
planning)
•
•
•
•
•
•
•
•
•
Human Resources (How will you address
Human Resources Issues (How will you
Human Resources Issues (How will you
staffing needs and organizational growth?)
address staffing needs and organizational growth?)
address staffing needs and organizational growth?)
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•
•
•
•
•
•
•
•
Supply Chain (How and where will you
Supply Chain (How and where will you
Supply Chain (How and where will you
acquire resources?)
acquire resources?)
acquire resources?)
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•
•
•
•
•
•
•
•
Marketing (Consider 4 P’s and I’s, target
Marketing (Consider 4 P’s and I’s, target
Marketing (Consider 4 P’s and I’s, target
market, pricing, brand value, and CSR)
market, pricing, brand value, and CSR)
market, pricing, brand value, and CSR)
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•
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•
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Value Chain (How does your firm add value to
Value Chain (How does your firm add value to
Value Chain (How does your firm add value to
primary and support activities in the value chain?)
primary and support activities in the value chain?)
primary and support activities in the value chain?)
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•
•
•
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Leadership (Leadership methodology and any
Leadership (Leadership methodology and any
Leadership (Leadership methodology and any
bias you may have.)
bias you may have.)
basis you may have.)
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•
•
•
•
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•
Ethics & Sustainability (What are the
Ethics & Sustainability (What are the
Ethics & Sustainability (What are the
ethical considerations related to your identified
goal/objective)
ethical considerations related to your identified
goal/objective)
ethical considerations related to your identified
goal/objective)
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•
•
•
•
•
•
•
•
Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on solid analysis and evaluation, in
order to capitalize on achieving optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish
strategic goals. Strategic initiatives translate vision into reality. The strategic management
process enables organizations to achieve objectives through three stages: strategy formulation,
strategy implementation, and strategy evaluation.
For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an
existing organization, or a mergers and acquisitions plan that seeks to increase your
organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout
the development of your strategic plan consider your organization’s responsibility in the greater
social good from a Christian perspective and how your plan address ethics, cooperate social
responsibly and sustainability. Globalization brings both benefits and challenges in the business
sphere. Be sure to consider how globalization impacts your strategic plan and address any
international considerations if needed. Your strategic plan will be completed throughout the
course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address
instructor feedback when possible.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide
PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger, and acquisition) of Strategic
Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
© 2016. Grand Canyon University. All Rights Reserved.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External
and internal assessment tools are utilized your to ensure strategic initiative is viable. You may
find after completing your environmental scan your strategic initiative idea will change. The
environmental scan helps you develop Key Performance Indicators (KPIs), which will help focus
the application of limited resources to produce above-average returns. During your scan, address
the following:
Internal: Identify your strategic initiative using various internal assessment tools to
evaluate your organization’s strengths and weaknesses in functional areas of business
which include
•
•
•
•
•
•
•
Management
Marketing
Finance
Accounting
Productions/operations
Research and development
Management information systems
External: Identify your strategic initiative using various external assessment tools to
evaluate outside trends and events outside the control of the organization, and the
industry.
Create a 5-10 slide PowerPoint presentation that shows the results of your environmental scan.
Include the following:
•
•
•
Identify what you found in your environmental scan.
o What did you learn about the industry?
o What did you learn about your organization?
Include the external and internal assessment tools you used at the end of your
presentation as an appendix.
o How did you apply the results of your internal and external assessment
tools in your decision making process.
Describe what you learned during the process including key issues that will be
reviewed going forward.
o How does this challenge or support your original vision/concept?
o What is emerging from your learning?
2
•
Outline the preliminary strategic initiative plan.
o How have you considered the selected organizations culture within the
context of implementing your strategic initiative plan?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 3: Organizational Chart and Operations Chart (Topic 4)
Organizational structure is a factor in implementing your plan. Using a graphic organizer, create
an organization chart. Be sure the graphic organizer describes the relationships between people.
Completing the “Operations Chart,” begins to provide a plan of how strategic initiative is
executed. Be sure the “Operations Chart” is in the context of the Organization Chart.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 4: Marketing (Topic 5)
Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan
for an existing organization, or a mergers and acquisitions plan. Deciding who the target market
is and determining their demographics, behaviors, motivation, needs, and goals is essential
because the target market drives the marketing plan. This is typically done through studying
research and data related to how potential customers are willing to invest their time and energy.
Additionally, by deciding who potential customers are, deciphering their needs, and likes and
dislikes, learning about their lifestyle, and observing how the target market behaves, creating a
brand that appeals to these customers is possible.
Create a 15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer
to the Marketing section of “Operations Chart” that was due in Topic 4. Based on your research
and experience, your ideas may have changed and can be modified at any time during this plan.
Address the following:
1. What is your target market?
2. What is the size of your target market?
3. What resources do you believe would be required to implement your plan?
3
4. How will you reach your plan?
5. How does your marketing strategy seek to achieve your vision? How will you measure if
the marketing strategy is achieving your vision? What are the indicators to identify this?
6. What type of leadership and innovative qualities do you plan to implement in order to
execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 5: Financials (Topic 6)
A projected financial statement analysis seeks to forecast the impact of various implementation
decisions. The pro forma financial statement can be part of the risk analysis of strategic plan. The
goal of this assignment is to ensure your strategic plan is viable financially. In other words, does
it create value for the firm?
Consider the cost structure and revenue streams for your strategic initiative plan. Research and
data collected so far and will likely change once your product or service is commercialized. Each
statement should address financial components of features, expenses, and sales of your product
or service. It is typical for net income to be negative at this point. Do not assume that you have
sales at this point unless you have sold your product or service.
Research the following if your plan is entrepreneurial:
1.
2.
3.
4.
5.
6.
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
Startup expenses
Breakeven analysis
Research the following if your plan is a market expansion plan for an existing organization, or a
mergers and acquisitions plan:
1.
2.
3.
4.
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
4
5. A projected budget
6. Breakeven analysis
Complete the “Projected Financial Statement Analysis (Pro Forma 3-Year Financial
Plan)”including the “Questions” tab, “12 Month P& L” tab, “Year 1” tab, “Year 2 P&L” tab, and
“Year 3 P&L” tab. The first year is monthly and the second and third year are presented
quarterly. Please note the questions in the “Questions” tab may be answered at different points in
completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 6: Critical Milestones (Topic 7)
Gantt Chart
Refer to Gantt chart resources in the topic readings. Create a Gantt chart that displays 36 months,
using the Office Timeline tool or any other tool to produce a Gantt chart. Be sure to include
rational 1-36 months
Create a Gantt chart that outlines multiple critical milestones.
Summary
In a 250-300 word summary, address the following:
•
•
•
Include rationale for your Gantt chart.
Identify one critical risk you could encounter that could prevent you from meeting each
of your goal/objectives.
Develop a contingency plan for the identified risk. Explain how this could maximize
management efficiency and the allocation of resources. What leadership qualities are
essential when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 7: Executive Summary and Consolidated Presentation (Topic 8)
Executive Summary
Write a 500-750 word executive summary that seeks to spark interest in potential
investors/stakeholders. The goal of the executive summary is to create an opportunity for
5
investors/stakeholders to consider the full details of your Strategic Plan and then decide to
provide support.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30 slides with speaker notes that is
directed towards interested investors/stakeholders (3.4). Address Parts 1-7 and include
improvements from better understanding of the concepts, strategies, and instructor feedback.
Address the following:
•
•
•
•
•
The presentation seeks to explain how your competitive advantage is achieved through
your strategic initiative plan. (1.1)
Describe why your organization’s mission and vision seek to promote the greater social
good from a Christian perspective. How does your organization or perhaps even your
plan accommodate an organization’s responsibilities to the greater social good, from a
Christian perspective? (4.1)
Include how your plan address ethics, cooperate social responsibility, and sustainability.
Describe how your plan utilizes your leadership skills to encourage innovation within
your organization. (1.4)
Include an explanation of the global and international considerations in your strategic
plan.
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
6
Benchmark – Strategic
Plan Part 2: External
and Internal
Assessment
For the Strategic Plan assignment, you will work throughout the course to create a market entry
plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and
acquisitions plan that seeks to increase your organization’s competitive advantage.
Complete Part 2 of the Strategic Plan assignment according to the directions in the Part 2:
External and Internal Assessment section of the “Strategic Plan” resource.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
7
Course Code
MGT-660
Class Code
MGT-660-O500
Criteria
Content
Percentage
100.0%
Description of Environmental Scan
15.0%
External and Internal Assessment Tools
15.0%
Key Issues
15.0%
Outline
15.0%
Presentation of Content
10.0%
Layout
10.0%
Language Use and Audience Awareness (includes
sentence construction, word choice, etc.)
10.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
5.0%
Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to
assignment and style)
5.0%
Total Weightage
100%
Benchmark – Strategic Plan Part 2: External and Internal Assessment
Unsatisfactory (0.00%)
A description of what you learned about the industry and your
organization is not included.
Appendix of external and internal assessment tools is not included.
An explanation of how you applied the results of your internal and
external assessment tools is not included.
An explanation of how what you learned has challenges or supports
your original vision/concept is not included. An explanation of what
has emerged from your learning is not included.
An outline of the preliminary strategic plan is not included. In
addition, the selected organization?s culture within the context of
implementing the strategic plan is not considered.
The content lacks a clear point of view and logical sequence of
information. Includes little persuasive information. Sequencing of
ideas is unclear.
The layout is cluttered, confusing, and does not use spacing,
headings, and subheadings to enhance the readability. The text is
extremely difficult to read with long blocks of text, small point size
for fonts, and inappropriate contrasting colors. Poor use of
headings, subheadings, indentations, or bold formatting is evident.
Inappropriate word choice and lack of variety in language use are
evident. Writer appears to be unaware of audience. Use of primer
prose indicates writer either does not apply figures of speech or
uses them inappropriately.
Slide errors are pervasive enough that they impede communication
of meaning.
Sources are not documented.
100.0
Less than Satisfactory (74.00%)
A description of what you learned about the industry and
your organization is included, but lacks sufficient detail.
Subject knowledge is unclear or inconsistent.
Appendix of external and internal assessment tools is
included. An explanation of how you applied the results of
your internal and external assessment tools is included, yet
does not include sufficient detail to support claims or
findings. Subject knowledge is unclear or inconsistent.
An explanation of how what you learned has challenges or
supports your original vision/concept is included. An
explanation of what has emerged from your learning is
included, however, the explanation lacks clarity. Subject
knowledge is unclear or inconsistent.
An outline of the preliminary strategic plan is included. In
addition, the selected organization?s culture within the
context of implementing the strategic plan is considered,
however, the outline is fraught with gaps. Subject knowledge
is unclear
The content is vague in conveying a point of view and does
not create a strong sense of purpose. Includes some
persuasive information.
The layout shows some structure, but appears cluttered and
busy or distracting with large gaps of white space or a
distracting background. Overall readability is difficult due to
lengthy paragraphs, too many different fonts, dark or busy
background, overuse of bold, or lack of appropriate
indentations of text.
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
Frequent and repetitive mechanical errors distract the
reader.
Documentation of sources is inconsistent or incorrect, as
appropriate to assignment and style, with numerous
formatting errors.
Satisfactory (79.00%)
A description of what you learned about the industry and
your organization is included. Some subject knowledge is
evident.
Appendix of external and internal assessment tools is
included. An explanation of how you applied the results of
your internal and external assessment tools is included. Some
subject knowledge is evident.
An explanation of how what you learned has challenges or
supports your original vision/concept is included. An
explanation of what is has emerged from your learning is
included. Some subject knowledge is evident.
An outline of the preliminary strategic plan is included. In
addition, the selected organization?s culture within the
context of implementing the strategic plan is considered.
Some subject knowledge is evident.
The presentation slides are generally competent, but ideas
may show some inconsistency in organization or in their
relationships to each other.
The layout uses horizontal and vertical white space
appropriately. Sometimes the fonts are easy to read, but in a
few places the use of fonts, italics, bold, long paragraphs,
color, or busy background detracts and does not enhance
readability.
Language is appropriate to the targeted audience for the
most part.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader.
Sources are documented, as appropriate to assignment and
style, although some formatting errors may be present.
Good (87.00%)
A description of what you learned about the industry and
your organization is included. Subject knowledge is
competent.
Appendix of external and internal assessment tools is
included. An explanation of how you applied the results of
your internal and external assessment tools is included.
Detailed examples and evidence are included. Subject
knowledge is competent.
An explanation of how what you learned has challenges or
supports your original vision/concept is included. An
explanation of what has emerged from your learning is
included. Detailed examples and evidence are included.
Subject knowledge is competent.
An outline of the preliminary strategic plan is included. In
addition, the selected organization?s culture within the
context of implementing the strategic plan is considered.
Detailed examples and evidence are included. Subject
knowledge is competent.
The content is written with a logical progression of ideas and
supporting information exhibiting a unity, coherence, and
cohesiveness. Includes persuasive information from reliable
sources.
The layout background and text complement each other and
enable the content to be easily read. The fonts are easy to
read and point size varies appropriately for headings and text.
The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.
Slides are largely free of mechanical errors, although a few
may be present.
Sources are documented, as appropriate to assignment and
style, and format is mostly correct.
Excellent (100.00%)
A description of what you learned about the industry and
your organization is included. Description demonstrates
comprehensive subject knowledge and understanding.
Appendix of external and internal assessment tools is
included. An explanation of how you applied the results of
your internal and external assessment tools is included.
External and internal assessment includes relevant examples
and applicable insight and demonstrates comprehensive
subject knowledge and understanding.
An explanation of how what you learned has challenges or
supports your original vision/concept is included. An
explanation of what has emerged from your learning is
included. Key issues provide relevant examples and applicable
insight. Plan demonstrates comprehensive subject knowledge
and understanding.
An outline of the preliminary strategic plan is included. In
addition, the selected organization?s culture within the
context of implementing the strategic plan is considered. The
outline includes relevant examples and applicable insight and
demonstrates comprehensive subject knowledge and
understanding.
The content is written clearly and concisely. Ideas universally
progress and relate to each other. The project includes
motivating questions and advanced organizers. The project
gives the audience a clear sense of the main idea.
The layout is visually pleasing and contributes to the overall
message with appropriate use of headings, subheadings, and
white space. Text is appropriate in length for the target
audience and to the point. The background and colors
enhance the readability of the text.
Comments
The writer uses a variety of sentence constructions, figures of
speech, and word choice in distinctive and creative ways that
are appropriate to purpose, discipline, and scope.
Writer is clearly in control of standard, written, academic
English.
Sources are completely and correctly documented, as
appropriate to assignment and style, and format is free of
error.
Points Earned
Course Code
MGT-660
Class Code
MGT-660-O500
Criteria
Content
Percentage
100.0%
Organizational Chart: Presentation of Content
20.0%
Operations Chart: Goal/Objective
10.0%
Operations Chart: Operational Issues
10.0%
Operations Chart: Human Resources
5.0%
Operations Chart: Supply Chain
5.0%
Operations Chart: Supply Chain
10.0%
Operations Chart: Marketing
10.0%
Operations Chart: Value Chain
10.0%
Operations Chart: Leadership
5.0%
Operations Chart: Ethics & Sustainability
5.0%
Language Use and Audience Awareness (includes
sentence construction, word choice, etc.)
5.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
5.0%
Total Weightage
100%
Benchmark – Strategic Plan Part 3: Organizational Chart and Operations Chart
Unsatisfactory (0.00%)
The content lacks a clear point of view and logical sequence of information.
Includes little persuasive information. Sequencing of ideas is unclear.
Goals/objectives are not included.
Operational issues are not included and do not address problems that may
arise, including the importance of contingency planning.
A description of how you will address staffing needs and organizational growth
is not addressed.
A description of how and where you will acquire resources is not included.
A description of how and where you will acquire resources is not included.
A description of your marketing plan that considers the 4 P?s and I?s, target
market, pricing, brand value, and CSR is not included.
A description of how your firm adds value to primary and support activities in
the value chain is not included.
A description of your leadership methodology and any bias you may have is
not included.
A description of the ethical considerations related to your goals/objectives in
not included.
Inappropriate word choice and lack of variety in language use are evident.
Writer appears to be unaware of audience. Use of primer prose indicates
writer either does not apply figures of speech or uses them inappropriately.
Slide errors are pervasive enough that they impede communication of
meaning.
100.0
Less than Satisfactory (74.00%)
The content is vague in conveying a point of view and does
not create a strong sense of purpose. Includes some
persuasive information.
Goals/objectives are included. The goals/objectives are not
measurable and are unclear or inconsistent with strategic
plan (vision).
Operational issues are included and address problems that
may arise, including the importance of contingency planning
yet, are only marginally addressed. Subject knowledge is
unclear or inconsistent.
A description of how you will address staffing needs and
organizational growth is addressed, yet are only marginally
addressed. Subject knowledge is unclear or inconsistent.
A description of how and where you will acquire resources is
included, but lacks sufficient detail to include specific
suppliers. Subject knowledge is unclear or inconsistent.
A description of how and where you will acquire resources is
included, but lacks sufficient detail to include specific
suppliers. Subject knowledge is unclear or inconsistent.
A description of your marketing plan that considers the 4 P?s
and I?s, target market, pricing, brand value, and CSR is
included, but with insufficient detail. Subject knowledge is
unclear or inconsistent
A description of how your firm adds value to primary and, or
support activities in the value chain is marginally included.
Subject knowledge is unclear or inconsistent.
A description of your leadership methodology and any bias
you may have is only marginally included. Subject knowledge
is unclear or inconsistent.
A description of the ethical considerations related to your
goals/objectives in only marginally included. Subject
knowledge is unclear or inconsistent.
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
Frequent and repetitive mechanical errors distract the
reader.
Satisfactory (79.00%)
The presentation slides are generally competent, but ideas
may show some inconsistency in organization or in their
relationships to each other.
Goals/objectives are included. The goals/objectives are
measurable, clear, but inconsistent with strategic plan
(vision). Some subject knowledge is evident.
Operational issues are included and address problems that
may arise, including the importance of contingency planning.
Some subject knowledge is evident.
A description of how you will address staffing needs and
organizational growth is addressed. Some subject knowledge
is evident.
A description of how and where you will acquire resources is
included. Some subject knowledge is evident.
A description of how and where you will acquire resources is
included. Some subject knowledge is evident.
A description of your marketing plan that considers the 4 P?s
and I?s, target market, pricing, brand value, and CSR is
included. Some subject knowledge is evident.
A description of how your firm adds value to primary and, or
support activities in the value chain is included. Some subject
knowledge is evident.
A description of your leadership methodology and any bias
you may have is included. Some subject knowledge is evident.
A description of the ethical considerations related to your
goals/objectives in included. Some subject knowledge is
evident.
Language is appropriate to the targeted audience for the
most part.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader.
Good (87.00%)
The content is written with a logical progression of ideas and
supporting information exhibiting a unity, coherence, and
cohesiveness. Includes persuasive information from reliable
sources.
Goals/objectives are included. The goals/objectives are
measurable, clear, and consistent with strategic plan (vision).
Subject knowledge is competent.
Operational issues are included and address problems that
may arise, including the importance of contingency planning.
Subject knowledge is competent.
A description of how you will address staffing needs and
organizational growth is addressed. Subject knowledge is
competent.
A description of how and where you will acquire resources is
included. Subject knowledge is competent.
A description of how and where you will acquire resources is
included. Subject knowledge is competent.
A description of your marketing plan that considers the 4 P?s
and I?s, target market, pricing, brand value, and CSR is
included. Subject knowledge is competent.
A de
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