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1
Unsatisfactory
0.00%
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2
Less than Satisfactory
65.00%
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3
Satisfactory
75.00%
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4
Good
85.00%
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5
Excellent
100.00%
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85.0 %Content
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10.0 %Explanation of the Strategic Implications of the Product Price
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Explanation of the strategic implications is not present.
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Explanation of the strategic implications is present, but incomplete or inaccurate.
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Explanation of the strategic implications is present but cursory. Some of the research used is questionable and/or dated.
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Explanation of the strategic implications is present and thorough. Research used is scholarly, although some sources are dated.
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Explanation of the strategic implications is present thorough, and insightful. Research used is scholarly, original, and current.
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45.0 %Explanation of the Rationale for the Pricing Approach
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Explanation of the rationale for the pricing approach is not present.
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Explanation of the rationale for the pricing approach is present, but incomplete or inaccurate.
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Explanation of the rationale for the pricing approach is present but cursory. Some of the research used is questionable and/or dated.
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Explanation of the rationale for the pricing approach is present and thorough. Research used is scholarly, although some sources are dated.
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Explanation of the rationale for the pricing approach is present thorough, and insightful. Research used is scholarly, original, and current.
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30.0 %Calculation and Analysis of the Price for the Product
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Calculation and analysis is not present.
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Calculation and analysis is present, but incomplete or inaccurate.
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Calculation and analysis is present but cursory. Some of the research used is questionable and/or dated.
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Calculation and analysis is present and thorough. Research used is scholarly, although some sources are dated.
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Calculation and analysis is present thorough, and insightful. Research used is scholarly, original, and current.
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15.0 %Mechanics and Formatting
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5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)
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Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.
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Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.
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Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.
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Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.
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Writer is clearly in command of standard, written, academic English.
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5.0 %Paper Format (use of appropriate style for the major and assignment)
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Template is not used appropriately, or documentation format is rarely followed correctly.
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Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.
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Appropriate template is used. Formatting is correct, although some minor errors may be present.
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Appropriate template is fully used. There are virtually no errors in formatting style.
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All format elements are correct.
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5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)
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Sources are not documented.
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Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.
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Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.
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Sources are documented, as appropriate to assignment and style, and format is mostly correct.
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Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.
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100 %Total Weightage
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