Description
Please follow the rubric as a guideline in order to master this assignment. APA referencing format shold be used
HE009: Population Health Management: Develop initiatives in collaboration with public health and community-based
organizations to improve the health of the population.
Assessment Rubric
Rubric Criteria
Needs Improvement
Meets Expectations
Exceeds Expectations
Description of the priority
community or population is
present.
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Specific boundaries and
parameters define the priority
community or population.
Rationale for selecting this
community or population
provided.
Part I: Needs Analysis
Learning
Objective 1.1:
Describe the
priority community
or population.
Description of the priority
community or population is
not present or is present but
lacks clarity, definition,
and/or specific boundaries
and parameters.
Description of the priority
community or population aligns
with other elements of
the needs analysis.
Learning
Objective 1.2
Compare chosen
indicators to state
and national
levels.
Response does not include a
comparison of the indicators
or includes fewer than five
chosen indicators.
Comparison is to the state or
national data, but not both.
Response is not supported
by relevant
academic/professional
resources.
© 2020 Walden University
Response includes five chosen
indicators. Comparison to both
state and national data is
thorough and accurate.
Response includes a list of
chosen indicators with
comparison to the state or
national levels.
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Comparison includes
statistics spanning the past
five years for the priority
population.
1
Rubric Criteria
Needs Improvement
Learning
Objective 1.3
Identify
stakeholders from
the priority
population to serve
as communitybased data
resources.
Response does not include a
list of stakeholders or
response includes fewer
than three stakeholders.
Learning
Objective 1.4:
Identify the health
need to be
addressed in a
health initiative.
Identification of the need is
not present, or it is present
but is not clearly or
succinctly stated.
© 2020 Walden University
Response contains no
rational selection of
stakeholders in relation to
the priority population.
Identification of the need for
a health initiative is present
but does not fully align with
the priority community or
population.
Meets Expectations
Response is supported by
relevant academic/professional
resources.
Response contains a list of at
least three stakeholders
(individuals, organization types,
etc.) representing the priority
population from which to receive
feedback concerning perceived
health needs.
Response contains an
explanation of how the
stakeholders are relevant to the
priority population.
Identification of the need is
present and is clearly and
succinctly stated.
Identification of the need for a
health initiative fully aligns with
the priority community or
population.
Identification of the need to be
addressed is based on gaps
between indicators among
population and state/national
averages.
Exceeds Expectations
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Response lists specific, real
organization names that
have a history of serving the
priority population.
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Response includes an
explanation of the impetus
for this initiative, i.e., existing
health mandates or
community demand is
addressed.
2
Rubric Criteria
Learning
Objective 1.5:
Justify the need for
a health initiative.
Needs Improvement
Justification for a health
initiative is not present or it is
present but does not
persuasively support the
need.
Need for the health initiative
is not sufficiently supported
by data.
Learning
Objective 1.6:
Apply research
skills to obtain
reliable data for
determining a
health need.
Learning
Objective 1.7:
Describe financial
and human
resources, policies,
and programs for a
specific population.
© 2020 Walden University
Response does not include
resources, or it includes less
than five reliable data
sources.
Response is not supported
by relevant
academic/professional
resources.
Response does not describe
or describes some resource
categories (financial and
human resources, policies,
programs).
Meets Expectations
Justification for the health
initiative is present and
persuasively supports the need.
Resources that are in place for
the priority population are
described.
Needs of the priority population
that are not being met are
described.
Response references at least
five reliable data sources.
Response includes a variety of
resources, including both
quantitative and qualitative
data.
Response is supported by
relevant academic/professional
resources.
Response describes all
resource categories (financial,
human, policies, programs) with
one example for each.
Exceeds Expectations
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Response includes a brief
history of how this health
need has arisen in the
population is described.
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Data sources include
national health outcomes
indicators such as those
listed in Healthy
People 2030, BRFSS, or
YRBSS sources.
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Response includes
assessing what it means to
have strength in one or two
chosen categories but not
3
Rubric Criteria
Needs Improvement
Rubric Criteria
Needs Improvement
Part II: Planning Model for a Health Initiative
Learning
Response does not include, or
Objective 2.1:
includes either goals or
Compose goals
objectives but not both,
and objectives for a or includes an incomplete
health initiative.
number of objectives.
Learning
Objective 2.2
Select a planning
model for use with
a health initiative.
Identification and description of
a planning model is not
present, or it is present but is
unclear, incomplete and/or
inaccurate.
Response is not supported by
relevant academic/professional
resources
© 2020 Walden University
Meets Expectations
Exceeds Expectations
the others (e.g. strong
financial resources, but weak
policies).
Meets Expectations
Exceeds Expectations
Response includes the goal (at
least one) and objectives (2-3)
clearly appropriate for the health
needs of the priority population.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Description of the planning
model is clear, complete, and
accurate.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Description of the planning
model includes a rationale for
why it is an appropriate choice
for this health initiative and how
your initiative addresses each
component of the model.
Description of the planning
model includes examples of
other initiatives in which the
model has been successfully
applied in the past.
Description of how the
objectives are SMART—
specific, measurable,
achievable, realistic, and
time bound.
4
Learning
Objective 2.3:
Identify the inputs
(i.e., resources,
stakeholders,
agencies, and
organizations) that
will address a
health initiative.
Learning
Objective 2.4:
Describe activities
utilizing each
step/phase of the
planning model.
Inputs are not present, or they
are present but are incomplete
and/or not in alignment with
other elements of the model.
Response is supported by
relevant academic/professional
resources.
Inputs include evidence of
collaboration between a public
health agency and communitybased organization.
Inputs align with the needs of
the health initiative.
Inputs include at least four
resources appropriate to the
initiative.
Activities are not present, or
they are present but may not
be assigned to all the
steps/phases of the planning
model.
Activities demonstrate a
connection to the guidance
provided by the planning model.
Activities are clearly and
succinctly described.
Activities align to the outcomes
and goal(s) of the health
initiative.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Inputs demonstrate a
comprehensive and
thoughtful array of
resources, stakeholders,
agencies, and
organizations.
Inputs include more than four
resources appropriate to the
initiative.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Activities are culturally
appropriate and are based
on documented cultural
competence practices or
national standards.
Activities demonstrate a variety
of approaches to reaching the
priority audience.
© 2020 Walden University
5
Learning
Objective 2.5:
Describe intended
outcomes of a
health initiative.
Rubric Criteria
Intended outcomes are not
present or may be present but
are not stated completely or
appropriately.
Outcomes and goals may be
present but do not align with
Inputs, Activities, or identified
community need.
Needs Improvement
Activities demonstrate
collaboration between a public
health agency and communitybased organization.
Intended outcomes of a health
initiative are present.
Short-term, intermediate-term,
and long-term outcomes clearly
state sequential desired results
of the initiative.
Outcomes describe the overall
purpose for the initiative.
Meets Expectations
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Intended outcomes consider
addressing multiple
documented risk factors
pertaining to the community
need identified.
Exceeds Expectations
Part III: Timeline for Initiating a Health Initiative
Learning
Objective 3.1:
Organize a logical
sequence of events
that should be
included in a 1-year
timeline leading to
the launch of a
health initiative.
© 2020 Walden University
A logical sequence of events
is not present, or events listed
on the timeline are
incomplete.
Some but not all of the
timeline demonstrates a
logical sequence of events.
Timeline demonstrates a
complete and logical sequence
of time-sensitive events.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Sequence of the events on the
timeline demonstrates
appropriate dependencies of
different milestones.
Collaboration with
stakeholders is evident in the
timeline.
Timeline demonstrates an
appropriate length of time
between milestones.
6
Rubric Criteria
Needs Improvement
Meets Expectations
Exceeds Expectations
Part IV: Budget Proposal for a Health Initiative
Learning
Objective 4.1:
Organize projected
expenses (what will
need to be paid for)
in a budget proposal
for a health
initiative.
List of expense on the budget
table template is missing or it
is present but is incomplete
and/or poorly stated.
List of expenses included on the
budget table template in the
budget proposal is complete.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
List of expenses included on the
budget table template is well
organized by categories to
enhance readability and
comprehension.
Learning
Objective 4.2:
Identify projected
costs for a budget
proposal.
Projected costs on the budget
table template are missing or
are incomplete or inaccurate.
Projected costs on the budget
table template are complete and
logical and align to appropriate
expenses.
Budget table template
identifies 3–4 projected
expenses that present some
risk and over which
stakeholders have less
control.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Learning
Objective 4.3:
Support a budget
proposal through
targeted
explanation.
A budget narrative is not
present or is present but does
not sufficiently address
targeted elements of the
budget proposal.
© 2020 Walden University
Budget table template
identifies 3–4 projected costs
that might fluctuate
significantly due to market
changes or through the
possibility of funding.
The budget narrative includes all Demonstrates the same level
budgeted items and appropriate of achievement as “Meets,”
rationale for targeted elements
plus the following:
of the budget proposal.
Narrative addresses some
risks that may impact
the budget and offers ideas
for overcoming these risks
should they occur.
Total of expense categories and
overall program total included.
7
Learning
Objective 4.4:
Recommend
potential funding
sources for the
health initiative.
Potential funding sources are
not present, or they are
present but do not realistically
align with the outcomes,
goal(s) and priority audience
of the health initiative.
Response is not supported by
relevant
academic/professional
resources.
Learning
Objective 4.5:
Recommend
potential community
partner
collaborations.
Rubric Criteria
Collaboration plan is not
present, or it is present, but it
does not provide an adequate
description of how a public
health agency and a
community-based
organization will collaborate
to achieve the goal(s) of the
health initiative.
Needs Improvement
Potential funding sources
realistically might have an
interest in the outcomes,
goal(s) and priority audience of
the health initiative.
Rationale is provided for why
these funding sources are a
good match to the initiative.
Response is supported by
relevant academic/professional
resources.
Collaboration plan identifies and
describes the public health
agency and the communitybased organization.
Collaboration plan aligns with
the needs of the health
initiative.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Narrative offers a “pitch” that
stakeholders might offer to a
potential funding source.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Collaboration plan describes
opportunities and barriers that
might impact this
collaboration.
Collaboration plan explains how
these organizations will work
together to achieve the goal(s)
of the health initiative.
Meets Expectations
Exceeds Expectations
Part V: Logic Model for a Health Initiative
Learning
Objective 5.1:
© 2020 Walden University
Inputs in the logic model
graphic are not present or are
present but are not placed in
Inputs are present in the logic
model graphic and are in
Demonstrates the same level
of achievement as “Meets,”
plus the following:
8
Logic model
graphically reflects
the resources,
stakeholders,
agencies, and
organizations
(inputs) that will
address a health
initiative.
Learning
Objective 5.2:
Logic model
graphically reflects
specific activities
intended to achieve
desired outcomes of
a health initiative.
the appropriate sequential
order or category.
Activities are not present in
the logic model graphic or
they are present but not
placed in the appropriate
sequential order or category.
Activities are present in the logic
model graphic and are in
alignment with the rest of the
model.
Learning
Objective 5.3:
Logic model
graphically reflects
intended outcomes
and goal(s) of a
health initiative.
Intended outcomes and
goal(s) are not present in the
logic model graphic or they
are present but are not placed
in the appropriate sequential
order or category.
Intended outcomes are present
in the logic model and are
placed in the appropriate
sequential order or category.
© 2020 Walden University
alignment with the rest of the
model.
Inputs in the graphic
demonstrate a logical “if-then”
sequence in the logic model.
Outcomes and goals are
present in the logic model but
do not align with Inputs and
Activities.
Activities in the graphic
demonstrate a logical “if-then”
sequence in the logic model.
Outcomes and goals are
present in the logic model and
align with Inputs and Activities.
Logic model graphic includes
an additional label that
conveys the relationship of
the inputs to steps/phases in
the planning model for each
logic model entry.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Logic model graphic includes
an additional label that
conveys the relationship of
the activities to steps/phases
in the planning model for
each logic model entry.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Logic model graphic includes
an additional label that
conveys the relationship of
outcomes to steps/phases in
the planning model for each
logic model entry.
9
This Assessment requires submission of three (3) files. Save your files as
follows:
•
•
•
Save the written narrative from Part I-5 and the Logic File as
HE009_Narrative_firstinitial_lastname (for example,
HE009_Narrative_J_Smith).
Save the completed budget template as
HE009_Budget_firstinitial_lastname (for example,
HE009_Budget_J_Smith).
Save the completed timeline template as
HE009_Timeline_firstinitial_lastname (for example,
HE009_Timeline_J_Smith).
When you are ready to upload your completed Assessment, use
the Assessment tab on the top navigation menu.
Important Note: As a student taking this Competency, you agree that you
may be required to submit your Assessment for textual similarity review to
Turnitin.com for the detection of plagiarism. All submitted Assessment
materials will be included as source documents in the Turnitin.com reference
database solely for the purpose of detecting plagiarism of such materials. Use
of the Turnitin.com service is subject to the Usage Policy posted on the
Turnitin.com site.
This assessment has five parts. Click each of the items below for more
information on this Assessment.
Part 1: Needs Analysis
For this Assessment, you will first select a priority population on which to
focus. The population could be defined by geographic boundaries, such as a
city, town, or neighborhood, or by demographics within the community, such
as senior citizens, infants and toddlers, children, teens, men, or women. You
may also define the community by locale, such as urban, rural, or suburban.
The population can be further narrowed by race/ethnicity, socioeconomic
status, gender or sexual orientation, or specific situations: pregnant women,
children at risk for obesity, senior citizens living below the poverty line, victims
of domestic abuse, veterans, etc. It is suggested that you select a population
in which you have an interest or are familiar. Keep in mind the availability of
data for the population you select. The more narrow the population or
geographic area, the more difficult to find data. The more broad, however, the
more difficult it might be to determine meaningful trends.
Once you select the priority population, you must determine how you will
collect information and data regarding the authentic health needs of that
population. Keep in mind that a needs analysis is taken to ensure that an
initiative is based on clear evidence and is, in fact, needed. Consider: What
existing health regulations or policies might prompt an initiative for this
population? What are the population’s greatest health needs? What initiatives
already exist addressing the needs? What financial and human capital are
available to this population? In what ways might the population be
underserved? What organizations and health programs serve this population?
What initiatives have been successful and not successful in the past?
Consider these approaches to information and data collection:
•
•
•
•
•
Start with public health agencies. These are often the best source for local
and targeted information, and public health staff can also point you toward
sources of the statistical information that you need.
Check individual states and towns for community health statistics. Speak
to members of the community and ask questions. Qualitative as well as
quantitative data is valuable, and information gained can further focus your
efforts. Review media and research.
Speak to community organizations. For example, United Way, local senior
centers, after-school programs, veterans’ services, baby clinics, maternal
and child health services, support groups, or whatever organizations are
involved with the selected population.
Locate the statistics that can help pinpoint and verify needs, and provide
the persuasive quantitative data you will need to inform an initiative.
Look at resources listed in this Competency and other online resources.
In a 2-page needs analysis, briefly describe the results of your research.
Include the following:
•
•
•
•
A description of the priority population or community.
A list of at least five chosen indicators (statistics that you have found) and
comparison to the state or national levels (Note: It may be helpful for you
to organize this information in a table first.)
A list of at least three stakeholders (individuals, organizations, etc.)
representing the priority population that you wish to receive feedback from
concerning their perceived health needs, including an explanation of how
the stakeholders are relevant to the priority population.
Identification of the health need you wish to address based on gaps
between indicators among your priority population and state/national
averages.
•
•
•
A data-based rationale for selecting this need.
A brief description of at least five sources you used to verify this need.
Descriptions of existing financial and human resources, policies, and
programs in place for this population.
Part 2: Planning Model for a Health Initiative
You will now focus on a planning model that aligns to the health need you
have identified and wish to address. A planning model is a comprehensive
framework for creating a health initiative (also called a health program) and, in
particular, guides the goals, specific objectives, and theoretical considerations
of the initiative.
Many different planning models are applied in healthcare. Most address
common elements such as engagement of the community, prioritization of
health issues, and development of a goal or vision. When selecting a planning
model for a health initiative it is important to select one that best provides a
strong correlation between the model and identified health needs. Refer to the
Jellybean Diagram included with this Assessment as an example of a model
in population health that demonstrates the relationships between community
partners, and all who could be involved in health program planning.
In a 3- to 4-page narrative, describe the planning model of your initiative as
follows:
•
•
•
List the goal (at least one) and objectives (2–3) of your initiative based on
the identified health need of your priority population.
With the intended goal(s) of your health initiative in mind,
select one planning model that provides a direct correlation between the
model and initiative objectives. Identify and describe the planning model
you have selected. Provide a rationale for choosing this model. Why is it
most effective for your program?
Describe specific aspects of your initiative including:
o Inputs: What resources will go into the program?
▪ Include collaboration between a public health agency and
community-based organization.
▪ Include at least four additional resources as appropriate to
your initiative, such as other stakeholders or partners, staffing
time, money, volunteer availability, equipment, technologies,
etc.
o Activities: What are the events or actions that will take place?
▪ What will actually be done? These can include: early planning
and assessment activities, training sessions, phone campaign,
o
media outreach, community meetings, presentations at city
council meetings, and local events (such as, a health fair or
fundraiser[s] for a specific issue).
Outcomes: What are the intended outcomes of the initiative?
▪ These include short-term, intermediate, and long-term
outcomes.
Part 3: Timeline for Initiating a Health Initiative
Assume that your health initiative has been approved. With the planning you
have already accomplished, consider a 1-year timeline for initiating the
program. Ask yourself: For this initiative to launch in 1 year (the typical
timeline for grants and evaluations), what activities need to happen by when?
Create a timeline of your activities for launching your health initiative using the
Timeline Template provided.
Save this file as HE009_Timeline_firstinitial_lastname (for example,
HE009_Timeline_J_Smith).
Part 4: Budget Proposal for a Health Initiative
A well-thought out budget proposal is a critical part of getting any health
initiative approved. Create a budget proposal for your health initiative using
the Budget Template provided.
In addition, create a 2-page budget narrative as follows:
•
•
•
Explain each category and item. This might include donations that might
be covering some costs.
Describe potential funding sources for the health initiative. Consider local
corporate sponsors, community organizations, special interest groups, or
any other place that you might realistically go looking for money.
Describe any community partner collaboration (i.e., financial, gifts, or
bartering) for this initiative that includes at least one public health agency
and a community-based organization.
Save this file as HE009_Budget_firstinitial_lastname (for example,
HE009_Budget_J_Smith).
Part 5: Logic Model for a Health Initiative
The logic model summarizes the program that has been designed. Create a
logic model graphic using the template provided. Your “Logic Model Graphic”
should reflect all core aspects of your initiative as described in Part 2.
Save this file as HE009_Narrative_firstinitial_lastname (for example,
HE009_Narrative_J_Smith).
Purchase answer to see full
attachment
organizations to improve the health of the population.
Assessment Rubric
Rubric Criteria
Needs Improvement
Meets Expectations
Exceeds Expectations
Description of the priority
community or population is
present.
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Specific boundaries and
parameters define the priority
community or population.
Rationale for selecting this
community or population
provided.
Part I: Needs Analysis
Learning
Objective 1.1:
Describe the
priority community
or population.
Description of the priority
community or population is
not present or is present but
lacks clarity, definition,
and/or specific boundaries
and parameters.
Description of the priority
community or population aligns
with other elements of
the needs analysis.
Learning
Objective 1.2
Compare chosen
indicators to state
and national
levels.
Response does not include a
comparison of the indicators
or includes fewer than five
chosen indicators.
Comparison is to the state or
national data, but not both.
Response is not supported
by relevant
academic/professional
resources.
© 2020 Walden University
Response includes five chosen
indicators. Comparison to both
state and national data is
thorough and accurate.
Response includes a list of
chosen indicators with
comparison to the state or
national levels.
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Comparison includes
statistics spanning the past
five years for the priority
population.
1
Rubric Criteria
Needs Improvement
Learning
Objective 1.3
Identify
stakeholders from
the priority
population to serve
as communitybased data
resources.
Response does not include a
list of stakeholders or
response includes fewer
than three stakeholders.
Learning
Objective 1.4:
Identify the health
need to be
addressed in a
health initiative.
Identification of the need is
not present, or it is present
but is not clearly or
succinctly stated.
© 2020 Walden University
Response contains no
rational selection of
stakeholders in relation to
the priority population.
Identification of the need for
a health initiative is present
but does not fully align with
the priority community or
population.
Meets Expectations
Response is supported by
relevant academic/professional
resources.
Response contains a list of at
least three stakeholders
(individuals, organization types,
etc.) representing the priority
population from which to receive
feedback concerning perceived
health needs.
Response contains an
explanation of how the
stakeholders are relevant to the
priority population.
Identification of the need is
present and is clearly and
succinctly stated.
Identification of the need for a
health initiative fully aligns with
the priority community or
population.
Identification of the need to be
addressed is based on gaps
between indicators among
population and state/national
averages.
Exceeds Expectations
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Response lists specific, real
organization names that
have a history of serving the
priority population.
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Response includes an
explanation of the impetus
for this initiative, i.e., existing
health mandates or
community demand is
addressed.
2
Rubric Criteria
Learning
Objective 1.5:
Justify the need for
a health initiative.
Needs Improvement
Justification for a health
initiative is not present or it is
present but does not
persuasively support the
need.
Need for the health initiative
is not sufficiently supported
by data.
Learning
Objective 1.6:
Apply research
skills to obtain
reliable data for
determining a
health need.
Learning
Objective 1.7:
Describe financial
and human
resources, policies,
and programs for a
specific population.
© 2020 Walden University
Response does not include
resources, or it includes less
than five reliable data
sources.
Response is not supported
by relevant
academic/professional
resources.
Response does not describe
or describes some resource
categories (financial and
human resources, policies,
programs).
Meets Expectations
Justification for the health
initiative is present and
persuasively supports the need.
Resources that are in place for
the priority population are
described.
Needs of the priority population
that are not being met are
described.
Response references at least
five reliable data sources.
Response includes a variety of
resources, including both
quantitative and qualitative
data.
Response is supported by
relevant academic/professional
resources.
Response describes all
resource categories (financial,
human, policies, programs) with
one example for each.
Exceeds Expectations
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Response includes a brief
history of how this health
need has arisen in the
population is described.
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Data sources include
national health outcomes
indicators such as those
listed in Healthy
People 2030, BRFSS, or
YRBSS sources.
Demonstrates the same
level of achievement as
“Meets,” plus the following:
Response includes
assessing what it means to
have strength in one or two
chosen categories but not
3
Rubric Criteria
Needs Improvement
Rubric Criteria
Needs Improvement
Part II: Planning Model for a Health Initiative
Learning
Response does not include, or
Objective 2.1:
includes either goals or
Compose goals
objectives but not both,
and objectives for a or includes an incomplete
health initiative.
number of objectives.
Learning
Objective 2.2
Select a planning
model for use with
a health initiative.
Identification and description of
a planning model is not
present, or it is present but is
unclear, incomplete and/or
inaccurate.
Response is not supported by
relevant academic/professional
resources
© 2020 Walden University
Meets Expectations
Exceeds Expectations
the others (e.g. strong
financial resources, but weak
policies).
Meets Expectations
Exceeds Expectations
Response includes the goal (at
least one) and objectives (2-3)
clearly appropriate for the health
needs of the priority population.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Description of the planning
model is clear, complete, and
accurate.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Description of the planning
model includes a rationale for
why it is an appropriate choice
for this health initiative and how
your initiative addresses each
component of the model.
Description of the planning
model includes examples of
other initiatives in which the
model has been successfully
applied in the past.
Description of how the
objectives are SMART—
specific, measurable,
achievable, realistic, and
time bound.
4
Learning
Objective 2.3:
Identify the inputs
(i.e., resources,
stakeholders,
agencies, and
organizations) that
will address a
health initiative.
Learning
Objective 2.4:
Describe activities
utilizing each
step/phase of the
planning model.
Inputs are not present, or they
are present but are incomplete
and/or not in alignment with
other elements of the model.
Response is supported by
relevant academic/professional
resources.
Inputs include evidence of
collaboration between a public
health agency and communitybased organization.
Inputs align with the needs of
the health initiative.
Inputs include at least four
resources appropriate to the
initiative.
Activities are not present, or
they are present but may not
be assigned to all the
steps/phases of the planning
model.
Activities demonstrate a
connection to the guidance
provided by the planning model.
Activities are clearly and
succinctly described.
Activities align to the outcomes
and goal(s) of the health
initiative.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Inputs demonstrate a
comprehensive and
thoughtful array of
resources, stakeholders,
agencies, and
organizations.
Inputs include more than four
resources appropriate to the
initiative.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Activities are culturally
appropriate and are based
on documented cultural
competence practices or
national standards.
Activities demonstrate a variety
of approaches to reaching the
priority audience.
© 2020 Walden University
5
Learning
Objective 2.5:
Describe intended
outcomes of a
health initiative.
Rubric Criteria
Intended outcomes are not
present or may be present but
are not stated completely or
appropriately.
Outcomes and goals may be
present but do not align with
Inputs, Activities, or identified
community need.
Needs Improvement
Activities demonstrate
collaboration between a public
health agency and communitybased organization.
Intended outcomes of a health
initiative are present.
Short-term, intermediate-term,
and long-term outcomes clearly
state sequential desired results
of the initiative.
Outcomes describe the overall
purpose for the initiative.
Meets Expectations
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Intended outcomes consider
addressing multiple
documented risk factors
pertaining to the community
need identified.
Exceeds Expectations
Part III: Timeline for Initiating a Health Initiative
Learning
Objective 3.1:
Organize a logical
sequence of events
that should be
included in a 1-year
timeline leading to
the launch of a
health initiative.
© 2020 Walden University
A logical sequence of events
is not present, or events listed
on the timeline are
incomplete.
Some but not all of the
timeline demonstrates a
logical sequence of events.
Timeline demonstrates a
complete and logical sequence
of time-sensitive events.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Sequence of the events on the
timeline demonstrates
appropriate dependencies of
different milestones.
Collaboration with
stakeholders is evident in the
timeline.
Timeline demonstrates an
appropriate length of time
between milestones.
6
Rubric Criteria
Needs Improvement
Meets Expectations
Exceeds Expectations
Part IV: Budget Proposal for a Health Initiative
Learning
Objective 4.1:
Organize projected
expenses (what will
need to be paid for)
in a budget proposal
for a health
initiative.
List of expense on the budget
table template is missing or it
is present but is incomplete
and/or poorly stated.
List of expenses included on the
budget table template in the
budget proposal is complete.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
List of expenses included on the
budget table template is well
organized by categories to
enhance readability and
comprehension.
Learning
Objective 4.2:
Identify projected
costs for a budget
proposal.
Projected costs on the budget
table template are missing or
are incomplete or inaccurate.
Projected costs on the budget
table template are complete and
logical and align to appropriate
expenses.
Budget table template
identifies 3–4 projected
expenses that present some
risk and over which
stakeholders have less
control.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Learning
Objective 4.3:
Support a budget
proposal through
targeted
explanation.
A budget narrative is not
present or is present but does
not sufficiently address
targeted elements of the
budget proposal.
© 2020 Walden University
Budget table template
identifies 3–4 projected costs
that might fluctuate
significantly due to market
changes or through the
possibility of funding.
The budget narrative includes all Demonstrates the same level
budgeted items and appropriate of achievement as “Meets,”
rationale for targeted elements
plus the following:
of the budget proposal.
Narrative addresses some
risks that may impact
the budget and offers ideas
for overcoming these risks
should they occur.
Total of expense categories and
overall program total included.
7
Learning
Objective 4.4:
Recommend
potential funding
sources for the
health initiative.
Potential funding sources are
not present, or they are
present but do not realistically
align with the outcomes,
goal(s) and priority audience
of the health initiative.
Response is not supported by
relevant
academic/professional
resources.
Learning
Objective 4.5:
Recommend
potential community
partner
collaborations.
Rubric Criteria
Collaboration plan is not
present, or it is present, but it
does not provide an adequate
description of how a public
health agency and a
community-based
organization will collaborate
to achieve the goal(s) of the
health initiative.
Needs Improvement
Potential funding sources
realistically might have an
interest in the outcomes,
goal(s) and priority audience of
the health initiative.
Rationale is provided for why
these funding sources are a
good match to the initiative.
Response is supported by
relevant academic/professional
resources.
Collaboration plan identifies and
describes the public health
agency and the communitybased organization.
Collaboration plan aligns with
the needs of the health
initiative.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Narrative offers a “pitch” that
stakeholders might offer to a
potential funding source.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Collaboration plan describes
opportunities and barriers that
might impact this
collaboration.
Collaboration plan explains how
these organizations will work
together to achieve the goal(s)
of the health initiative.
Meets Expectations
Exceeds Expectations
Part V: Logic Model for a Health Initiative
Learning
Objective 5.1:
© 2020 Walden University
Inputs in the logic model
graphic are not present or are
present but are not placed in
Inputs are present in the logic
model graphic and are in
Demonstrates the same level
of achievement as “Meets,”
plus the following:
8
Logic model
graphically reflects
the resources,
stakeholders,
agencies, and
organizations
(inputs) that will
address a health
initiative.
Learning
Objective 5.2:
Logic model
graphically reflects
specific activities
intended to achieve
desired outcomes of
a health initiative.
the appropriate sequential
order or category.
Activities are not present in
the logic model graphic or
they are present but not
placed in the appropriate
sequential order or category.
Activities are present in the logic
model graphic and are in
alignment with the rest of the
model.
Learning
Objective 5.3:
Logic model
graphically reflects
intended outcomes
and goal(s) of a
health initiative.
Intended outcomes and
goal(s) are not present in the
logic model graphic or they
are present but are not placed
in the appropriate sequential
order or category.
Intended outcomes are present
in the logic model and are
placed in the appropriate
sequential order or category.
© 2020 Walden University
alignment with the rest of the
model.
Inputs in the graphic
demonstrate a logical “if-then”
sequence in the logic model.
Outcomes and goals are
present in the logic model but
do not align with Inputs and
Activities.
Activities in the graphic
demonstrate a logical “if-then”
sequence in the logic model.
Outcomes and goals are
present in the logic model and
align with Inputs and Activities.
Logic model graphic includes
an additional label that
conveys the relationship of
the inputs to steps/phases in
the planning model for each
logic model entry.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Logic model graphic includes
an additional label that
conveys the relationship of
the activities to steps/phases
in the planning model for
each logic model entry.
Demonstrates the same level
of achievement as “Meets,”
plus the following:
Logic model graphic includes
an additional label that
conveys the relationship of
outcomes to steps/phases in
the planning model for each
logic model entry.
9
This Assessment requires submission of three (3) files. Save your files as
follows:
•
•
•
Save the written narrative from Part I-5 and the Logic File as
HE009_Narrative_firstinitial_lastname (for example,
HE009_Narrative_J_Smith).
Save the completed budget template as
HE009_Budget_firstinitial_lastname (for example,
HE009_Budget_J_Smith).
Save the completed timeline template as
HE009_Timeline_firstinitial_lastname (for example,
HE009_Timeline_J_Smith).
When you are ready to upload your completed Assessment, use
the Assessment tab on the top navigation menu.
Important Note: As a student taking this Competency, you agree that you
may be required to submit your Assessment for textual similarity review to
Turnitin.com for the detection of plagiarism. All submitted Assessment
materials will be included as source documents in the Turnitin.com reference
database solely for the purpose of detecting plagiarism of such materials. Use
of the Turnitin.com service is subject to the Usage Policy posted on the
Turnitin.com site.
This assessment has five parts. Click each of the items below for more
information on this Assessment.
Part 1: Needs Analysis
For this Assessment, you will first select a priority population on which to
focus. The population could be defined by geographic boundaries, such as a
city, town, or neighborhood, or by demographics within the community, such
as senior citizens, infants and toddlers, children, teens, men, or women. You
may also define the community by locale, such as urban, rural, or suburban.
The population can be further narrowed by race/ethnicity, socioeconomic
status, gender or sexual orientation, or specific situations: pregnant women,
children at risk for obesity, senior citizens living below the poverty line, victims
of domestic abuse, veterans, etc. It is suggested that you select a population
in which you have an interest or are familiar. Keep in mind the availability of
data for the population you select. The more narrow the population or
geographic area, the more difficult to find data. The more broad, however, the
more difficult it might be to determine meaningful trends.
Once you select the priority population, you must determine how you will
collect information and data regarding the authentic health needs of that
population. Keep in mind that a needs analysis is taken to ensure that an
initiative is based on clear evidence and is, in fact, needed. Consider: What
existing health regulations or policies might prompt an initiative for this
population? What are the population’s greatest health needs? What initiatives
already exist addressing the needs? What financial and human capital are
available to this population? In what ways might the population be
underserved? What organizations and health programs serve this population?
What initiatives have been successful and not successful in the past?
Consider these approaches to information and data collection:
•
•
•
•
•
Start with public health agencies. These are often the best source for local
and targeted information, and public health staff can also point you toward
sources of the statistical information that you need.
Check individual states and towns for community health statistics. Speak
to members of the community and ask questions. Qualitative as well as
quantitative data is valuable, and information gained can further focus your
efforts. Review media and research.
Speak to community organizations. For example, United Way, local senior
centers, after-school programs, veterans’ services, baby clinics, maternal
and child health services, support groups, or whatever organizations are
involved with the selected population.
Locate the statistics that can help pinpoint and verify needs, and provide
the persuasive quantitative data you will need to inform an initiative.
Look at resources listed in this Competency and other online resources.
In a 2-page needs analysis, briefly describe the results of your research.
Include the following:
•
•
•
•
A description of the priority population or community.
A list of at least five chosen indicators (statistics that you have found) and
comparison to the state or national levels (Note: It may be helpful for you
to organize this information in a table first.)
A list of at least three stakeholders (individuals, organizations, etc.)
representing the priority population that you wish to receive feedback from
concerning their perceived health needs, including an explanation of how
the stakeholders are relevant to the priority population.
Identification of the health need you wish to address based on gaps
between indicators among your priority population and state/national
averages.
•
•
•
A data-based rationale for selecting this need.
A brief description of at least five sources you used to verify this need.
Descriptions of existing financial and human resources, policies, and
programs in place for this population.
Part 2: Planning Model for a Health Initiative
You will now focus on a planning model that aligns to the health need you
have identified and wish to address. A planning model is a comprehensive
framework for creating a health initiative (also called a health program) and, in
particular, guides the goals, specific objectives, and theoretical considerations
of the initiative.
Many different planning models are applied in healthcare. Most address
common elements such as engagement of the community, prioritization of
health issues, and development of a goal or vision. When selecting a planning
model for a health initiative it is important to select one that best provides a
strong correlation between the model and identified health needs. Refer to the
Jellybean Diagram included with this Assessment as an example of a model
in population health that demonstrates the relationships between community
partners, and all who could be involved in health program planning.
In a 3- to 4-page narrative, describe the planning model of your initiative as
follows:
•
•
•
List the goal (at least one) and objectives (2–3) of your initiative based on
the identified health need of your priority population.
With the intended goal(s) of your health initiative in mind,
select one planning model that provides a direct correlation between the
model and initiative objectives. Identify and describe the planning model
you have selected. Provide a rationale for choosing this model. Why is it
most effective for your program?
Describe specific aspects of your initiative including:
o Inputs: What resources will go into the program?
▪ Include collaboration between a public health agency and
community-based organization.
▪ Include at least four additional resources as appropriate to
your initiative, such as other stakeholders or partners, staffing
time, money, volunteer availability, equipment, technologies,
etc.
o Activities: What are the events or actions that will take place?
▪ What will actually be done? These can include: early planning
and assessment activities, training sessions, phone campaign,
o
media outreach, community meetings, presentations at city
council meetings, and local events (such as, a health fair or
fundraiser[s] for a specific issue).
Outcomes: What are the intended outcomes of the initiative?
▪ These include short-term, intermediate, and long-term
outcomes.
Part 3: Timeline for Initiating a Health Initiative
Assume that your health initiative has been approved. With the planning you
have already accomplished, consider a 1-year timeline for initiating the
program. Ask yourself: For this initiative to launch in 1 year (the typical
timeline for grants and evaluations), what activities need to happen by when?
Create a timeline of your activities for launching your health initiative using the
Timeline Template provided.
Save this file as HE009_Timeline_firstinitial_lastname (for example,
HE009_Timeline_J_Smith).
Part 4: Budget Proposal for a Health Initiative
A well-thought out budget proposal is a critical part of getting any health
initiative approved. Create a budget proposal for your health initiative using
the Budget Template provided.
In addition, create a 2-page budget narrative as follows:
•
•
•
Explain each category and item. This might include donations that might
be covering some costs.
Describe potential funding sources for the health initiative. Consider local
corporate sponsors, community organizations, special interest groups, or
any other place that you might realistically go looking for money.
Describe any community partner collaboration (i.e., financial, gifts, or
bartering) for this initiative that includes at least one public health agency
and a community-based organization.
Save this file as HE009_Budget_firstinitial_lastname (for example,
HE009_Budget_J_Smith).
Part 5: Logic Model for a Health Initiative
The logic model summarizes the program that has been designed. Create a
logic model graphic using the template provided. Your “Logic Model Graphic”
should reflect all core aspects of your initiative as described in Part 2.
Save this file as HE009_Narrative_firstinitial_lastname (for example,
HE009_Narrative_J_Smith).
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