Description
Create a new product that will serve two business
(organizational) markets.
Write a 750-1,000-word paper that describes your product,
explains your strategy for entering the markets, and analyzes the potential
barriers you may encounter. Explain how you plan to ensure your product will be
successful, given your market strategy.
Include an introduction and conclusion that make relevant
connections to course objectives.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to LopesWrite. Refer
to the directions in the Student Success Center. Only Word documents can be
submitted to LopesWrite.
I am attaching the rubric and template for the paper. My thoughts are: on a product -a dog collar that buzzed or alerted every time your dog was chewing on something they weren’t supposed to, a dog collar with anti-chew censor technology. Strategy: partner with Petco and Barkbox company, barriers and strategy for success: the needs and costs for adequate research and development to ensure a safe product would need to be balanced, perhaps different strategies need to be used for different sized dogs, need to get National Veterinarian Association approval of the product. It could possibly come with a mobile app that tracks the dogs movements and sends alerts if your dog enters a part of the house that he/she shouldn’t. This is just an idea I had, if you can come up with something different- let me know.
Create a new product that will serve two business (organizational) markets.
Write a 750-1,000-word paper that describes your product, explains your strategy for entering the
markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your
product will be successful, given your market strategy.
Include an introduction and conclusion that make relevant connections to course objectives.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment to become familiar with
the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to LopesWrite. Refer to the directions in the Student
Success Center. Only Word documents can be submitted to LopesWrite.
Target-Market Strategy
1
Unsatisfactory
0.00%
100.0 %Criteria
10.0
%Introduction
and Conclusion
65.0 %TargetMarket Strategy
2
Less than
Satisfactory
65.00%
3
Satisfactory
75.00%
An introduction
An introduction
An introduction
and conclusion are and conclusion are and conclusion
not present.
present, but
are present;
connections are
cursory
not made to course connections are
objectives.
made to course
objectives.
Strategy is not
present.
Strategy is
Strategy is
incomplete or
adequately
omits some
presented.
requirements
stated in the
assignment criteria
10.0 %Thesis
Paper lacks any
Thesis and/or main Thesis and/or
Development and discernible overall claim are
main claim are
Purpose
purpose or
insufficiently
apparent and
organizing claim. developed and/or appropriate to
vague; purpose is purpose.
not clear.
4
Good
85.00%
5
Excellent
100.00%
An introduction
An introduction and
and conclusion are conclusion are
present. Relevant present. Relevant
connections are
connections are
made to course
made to course
objectives in a
objectives in a
thoughtful
thoughtful and
manner.
insightful manner.
Critical and creative
thinking is
indicated.
Strategy is
Strategy is
thoroughly
comprehensive,
presented.
accurate, and
persuasive;
definitions are
clearly stated.
Research is
adequate, timely,
and relevant, and
addresses all of the
issues stated in the
assignment criteria.
Thesis and/or
Thesis and/or main
main claim are
claim are
clear and forecast comprehensive. The
the development essence of the
of the paper. It is paper is contained
descriptive and
within the thesis.
reflective of the Thesis statement
arguments and
makes the purpose
appropriate to the of the paper clear.
purpose.
5.0 %Mechanics
of Writing
(includes
spelling,
punctuation,
grammar,
language use)
Surface errors are
pervasive enough
that they impede
communication of
meaning.
Inappropriate
word choice
and/or sentence
construction are
used.
Frequent and
Some mechanical Prose is largely
Writer is clearly in
repetitive
errors or typos
free of mechanical command of
mechanical errors are present, but errors, although a standard, written,
distract the
are not overly
few may be
academic English.
reader.
distracting to the present. The
Inconsistencies in reader. Correct writer uses a
language choice
and varied
variety of
(register) and/or sentence
effective sentence
word choice are
structure and
structures and
present. Sentence audiencefigures of speech.
structure is correct appropriate
but not varied.
language are
employed.
5.0 %Paper
Template is not
Appropriate
Appropriate
Appropriate
All format elements
Format (Use of used appropriately template is used, template is used. template is fully are correct.
appropriate style or documentation but some elements Formatting is
used. There are
for the major and format is rarely
are missing or
correct, although virtually no errors
assignment)
followed
mistaken. A lack of some minor
in formatting
correctly.
control with
errors may be
style.
formatting is
present.
apparent.
5.0 %Research
No reference page Reference page is Reference page is Reference page is In-text citations and
Citations (In-text is included. No
present. Citations included and lists present and fully a reference page
citations for
citations are used. are inconsistently sources used in inclusive of all
are complete and
paraphrasing and
used.
the paper.
cited sources.
correct. The
direct quotes,
Sources are
Documentation is documentation of
and reference
appropriately
appropriate and cited sources is free
page listing and
documented,
citation style is
of error.
formatting, as
although some
usually correct.
appropriate to
errors may be
assignment and
present.
style)
100 %Total
Weightage
Running head: ASSIGNMENT TITLE HERE
Typing Template for APA Papers: A Sample of Proper Formatting for the APA 6th Edition
Student A. Sample
Grand Canyon University:
1
ASSIGNMENT TITLE HERE
2
Typing Template for APA Papers: A Sample of Proper Formatting for the APA 6th Edition
This is an electronic template for papers written in APA style (American Psychological
Association, 2010). The purpose of the template is to help the student set the margins and
spacing. Margins are set at 1 inch for top, bottom, left, and right. The type is left-justified only—
that means the left margin is straight, but the right margin is ragged. Each paragraph is indented
five spaces. It is best to use the tab key to indent. The line spacing is double throughout the
paper, even on the reference page. One space is used after punctuation at the end of sentences.
The font style used in this template is Times New Roman and the font size is 12.
First Heading
The heading above would be used if you want to have your paper divided into sections
based on content. This is the first level of heading, and it is centered and bolded with each word
of four letters or more capitalized. The heading should be a short descriptor of the section. Note
that not all papers will have headings or subheadings in them.
First Subheading
The subheading above would be used if there are several sections within the topic labeled
in a heading. The subheading is flush left and bolded, with each word of four letters or more
capitalized.
Second Subheading
APA dictates that you should avoid having only one subsection heading and subsection
within a section. In other words, use at least two subheadings under a main heading, or do not
use any at all.
When you are ready to write, and after having read these instructions completely, you can
delete these directions and start typing. The formatting should stay the same. However, one item
ASSIGNMENT TITLE HERE
3
that you will have to change is the page header, which is placed at the top of each page along
with the page number. The words included in the page header should be reflective of the title of
your paper, so that if the pages are intermixed with other papers they will be identifiable. When
using Word 2003, double click on the words in the page header. This should enable you to edit
the words. You should not have to edit the page numbers.
In addition to spacing, APA style includes a special way of citing resource articles. See
the APA manual for specifics regarding in-text citations. The APA manual also discusses the
desired tone of writing, grammar, punctuation, formatting for numbers, and a variety of other
important topics. Although the APA style rules are used in this template, the purpose of the
template is only to demonstrate spacing and the general parts of the paper. The student will need
to refer to the APA manual for other format directions. GCU has prepared an APA Style Guide
available in the Student Writing Center for additional help in correctly formatting according to
APA style.
The reference list should appear at the end of a paper (see the next page). It provides the
information necessary for a reader to locate and retrieve any source you cite in the body of the
paper. Each source you cite in the paper must appear in your reference list; likewise, each entry
in the reference list must be cited in your text. A sample reference page is included below; this
page includes examples of how to format different reference types (e.g., books, journal articles,
information from a website). The examples on the following page include examples taken
directly from the APA manual.
ASSIGNMENT TITLE HERE
4
References
American Psychological Association. (2010). Publication manual of the American Psychological
Association (6th ed.). Washington, DC: Author.
Daresh, J. C. (2004). Beginning the assistant principalship: A practical guide for new school
administrators. Thousand Oaks, CA: Corwin.
Herbst-Damm, K. L., & Kulik, J. A. (2005). Volunteer support, marital status, and the survival
times of terminally ill patients. Health Psychology, 24, 225-229. doi:10.1037/02786133.24.2.225
U.S. Department of Health and Human Services, National Institutes of Health, National Heart,
Lung, and Blood Institute. (2003). Managing asthma: A guide for schools (NIH
Publication No. 02-2650). Retrieved from http://www.nhlbi.nih.gov/
health/prof/asthma/asth_sch.pdf
Purchase answer to see full
attachment
Write a 750-1,000-word paper that describes your product, explains your strategy for entering the
markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your
product will be successful, given your market strategy.
Include an introduction and conclusion that make relevant connections to course objectives.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment to become familiar with
the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to LopesWrite. Refer to the directions in the Student
Success Center. Only Word documents can be submitted to LopesWrite.
Target-Market Strategy
1
Unsatisfactory
0.00%
100.0 %Criteria
10.0
%Introduction
and Conclusion
65.0 %TargetMarket Strategy
2
Less than
Satisfactory
65.00%
3
Satisfactory
75.00%
An introduction
An introduction
An introduction
and conclusion are and conclusion are and conclusion
not present.
present, but
are present;
connections are
cursory
not made to course connections are
objectives.
made to course
objectives.
Strategy is not
present.
Strategy is
Strategy is
incomplete or
adequately
omits some
presented.
requirements
stated in the
assignment criteria
10.0 %Thesis
Paper lacks any
Thesis and/or main Thesis and/or
Development and discernible overall claim are
main claim are
Purpose
purpose or
insufficiently
apparent and
organizing claim. developed and/or appropriate to
vague; purpose is purpose.
not clear.
4
Good
85.00%
5
Excellent
100.00%
An introduction
An introduction and
and conclusion are conclusion are
present. Relevant present. Relevant
connections are
connections are
made to course
made to course
objectives in a
objectives in a
thoughtful
thoughtful and
manner.
insightful manner.
Critical and creative
thinking is
indicated.
Strategy is
Strategy is
thoroughly
comprehensive,
presented.
accurate, and
persuasive;
definitions are
clearly stated.
Research is
adequate, timely,
and relevant, and
addresses all of the
issues stated in the
assignment criteria.
Thesis and/or
Thesis and/or main
main claim are
claim are
clear and forecast comprehensive. The
the development essence of the
of the paper. It is paper is contained
descriptive and
within the thesis.
reflective of the Thesis statement
arguments and
makes the purpose
appropriate to the of the paper clear.
purpose.
5.0 %Mechanics
of Writing
(includes
spelling,
punctuation,
grammar,
language use)
Surface errors are
pervasive enough
that they impede
communication of
meaning.
Inappropriate
word choice
and/or sentence
construction are
used.
Frequent and
Some mechanical Prose is largely
Writer is clearly in
repetitive
errors or typos
free of mechanical command of
mechanical errors are present, but errors, although a standard, written,
distract the
are not overly
few may be
academic English.
reader.
distracting to the present. The
Inconsistencies in reader. Correct writer uses a
language choice
and varied
variety of
(register) and/or sentence
effective sentence
word choice are
structure and
structures and
present. Sentence audiencefigures of speech.
structure is correct appropriate
but not varied.
language are
employed.
5.0 %Paper
Template is not
Appropriate
Appropriate
Appropriate
All format elements
Format (Use of used appropriately template is used, template is used. template is fully are correct.
appropriate style or documentation but some elements Formatting is
used. There are
for the major and format is rarely
are missing or
correct, although virtually no errors
assignment)
followed
mistaken. A lack of some minor
in formatting
correctly.
control with
errors may be
style.
formatting is
present.
apparent.
5.0 %Research
No reference page Reference page is Reference page is Reference page is In-text citations and
Citations (In-text is included. No
present. Citations included and lists present and fully a reference page
citations for
citations are used. are inconsistently sources used in inclusive of all
are complete and
paraphrasing and
used.
the paper.
cited sources.
correct. The
direct quotes,
Sources are
Documentation is documentation of
and reference
appropriately
appropriate and cited sources is free
page listing and
documented,
citation style is
of error.
formatting, as
although some
usually correct.
appropriate to
errors may be
assignment and
present.
style)
100 %Total
Weightage
Running head: ASSIGNMENT TITLE HERE
Typing Template for APA Papers: A Sample of Proper Formatting for the APA 6th Edition
Student A. Sample
Grand Canyon University:
1
ASSIGNMENT TITLE HERE
2
Typing Template for APA Papers: A Sample of Proper Formatting for the APA 6th Edition
This is an electronic template for papers written in APA style (American Psychological
Association, 2010). The purpose of the template is to help the student set the margins and
spacing. Margins are set at 1 inch for top, bottom, left, and right. The type is left-justified only—
that means the left margin is straight, but the right margin is ragged. Each paragraph is indented
five spaces. It is best to use the tab key to indent. The line spacing is double throughout the
paper, even on the reference page. One space is used after punctuation at the end of sentences.
The font style used in this template is Times New Roman and the font size is 12.
First Heading
The heading above would be used if you want to have your paper divided into sections
based on content. This is the first level of heading, and it is centered and bolded with each word
of four letters or more capitalized. The heading should be a short descriptor of the section. Note
that not all papers will have headings or subheadings in them.
First Subheading
The subheading above would be used if there are several sections within the topic labeled
in a heading. The subheading is flush left and bolded, with each word of four letters or more
capitalized.
Second Subheading
APA dictates that you should avoid having only one subsection heading and subsection
within a section. In other words, use at least two subheadings under a main heading, or do not
use any at all.
When you are ready to write, and after having read these instructions completely, you can
delete these directions and start typing. The formatting should stay the same. However, one item
ASSIGNMENT TITLE HERE
3
that you will have to change is the page header, which is placed at the top of each page along
with the page number. The words included in the page header should be reflective of the title of
your paper, so that if the pages are intermixed with other papers they will be identifiable. When
using Word 2003, double click on the words in the page header. This should enable you to edit
the words. You should not have to edit the page numbers.
In addition to spacing, APA style includes a special way of citing resource articles. See
the APA manual for specifics regarding in-text citations. The APA manual also discusses the
desired tone of writing, grammar, punctuation, formatting for numbers, and a variety of other
important topics. Although the APA style rules are used in this template, the purpose of the
template is only to demonstrate spacing and the general parts of the paper. The student will need
to refer to the APA manual for other format directions. GCU has prepared an APA Style Guide
available in the Student Writing Center for additional help in correctly formatting according to
APA style.
The reference list should appear at the end of a paper (see the next page). It provides the
information necessary for a reader to locate and retrieve any source you cite in the body of the
paper. Each source you cite in the paper must appear in your reference list; likewise, each entry
in the reference list must be cited in your text. A sample reference page is included below; this
page includes examples of how to format different reference types (e.g., books, journal articles,
information from a website). The examples on the following page include examples taken
directly from the APA manual.
ASSIGNMENT TITLE HERE
4
References
American Psychological Association. (2010). Publication manual of the American Psychological
Association (6th ed.). Washington, DC: Author.
Daresh, J. C. (2004). Beginning the assistant principalship: A practical guide for new school
administrators. Thousand Oaks, CA: Corwin.
Herbst-Damm, K. L., & Kulik, J. A. (2005). Volunteer support, marital status, and the survival
times of terminally ill patients. Health Psychology, 24, 225-229. doi:10.1037/02786133.24.2.225
U.S. Department of Health and Human Services, National Institutes of Health, National Heart,
Lung, and Blood Institute. (2003). Managing asthma: A guide for schools (NIH
Publication No. 02-2650). Retrieved from http://www.nhlbi.nih.gov/
health/prof/asthma/asth_sch.pdf
Purchase answer to see full
attachment
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