Description
Due Date: Jun 13, 2018 23:59:59 Max Points: 75
Details:
Using the New York Times article https://www.nytimes.com/2017/04/14/business/lannett-drug-price-hike-bedrosian.html, “Defiant, Generic Drug Maker Continues to Raise Prices,” conduct further research on the pricing strategies of generic drug manufacturers. In 750-1,000 words, analyze the pricing strategies and discuss the following:
- Discuss the pricing decisions of generic drug manufacturers.
- Evaluate the impact competitors and additional economic factors have on the results of the generic drug pricing strategies. What factors contribute to the advantages and disadvantages of various pricing strategies?
- Discuss the social and financial implications of generic drug pricing decisions for various groups of stakeholders. What would be the socially optimum pricing strategy for the United States? What would be the socially optimum pricing strategy globally?
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.Case
Max Points: 75
Details:
Using the New York Times article, “Defiant, Generic Drug Maker Continues to Raise Prices,” conduct
further research on the pricing strategies of generic drug manufacturers. In 750-1,000 words, analyze
the pricing strategies and discuss the following:
1. Discuss the pricing decisions of generic drug manufacturers.
2. Evaluate the impact competitors and additional economic factors have on the results of the
generic drug pricing strategies. What factors contribute to the advantages and disadvantages of
various pricing strategies?
3. Discuss the social and financial implications of generic drug pricing decisions for various groups
of stakeholders. What would be the socially optimum pricing strategy for the United States?
What would be the socially optimum pricing strategy globally?
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student
Success Center.
https://www.nytimes.com/2017/04/14/business/lannett-drug-price-hike-bedrosian.html
NY Times Article Link
Rubric
2
1
Less than
Unsatisfactory
Satisfactory
0.00%
74.00%
70.0 %Content
15.0 %Pricing
Decision of
Generic Drug
Manufacturers
A discussion
of the pricing
decisions of
generic drug
manufacturers
is not included
A discussion
of the pricing
decisions of
generic drug
manufacturers
is incomplete
or incorrect.
3
Satisfactory
79.00%
4
Good
87.00%
5
Excellent
100.00%
A discussion of A discussion A discussion
the pricing
of the pricing of the pricing
decisions of
decisions of decisions of
generic drug generic drug generic drug
manufacturers manufacturers manufacturers
lacks detail.
is complete is extremely
and includes through and
supporting
includes
detail.
substantial
supporting
details.
15.0
An evaluation An evaluation An evaluation An evaluation An evaluation
%Competitor
and description and description and description and
and
Impact and
of the impact of the impact of the impact description of description of
Additional
of competitors of competitors of competitors the impact of the impact of
Economic
and additional and additional and additional competitors competitors
Factors on
economic
economic
economic
and additional and additional
Pricing
factors on
factors on
factors on
economic
economic
Strategies
generic drug generic drug generic drug factors on
factors on
pricing
pricing
pricing
generic drug generic drug
strategies are strategies are strategies lack pricing
pricing
not included. incomplete or detail.
strategies are strategies are
incorrect.
complete and extremely
include
through and
supporting
include
detail.
substantial
supporting
details.
10.0
A description A description A description A description A description
%Advantages
of the
of the
of the
of the
of the
and
advantages and advantages and advantages and advantages advantages
Disadvantages of disadvantages disadvantages disadvantages and
and
Various Pricing of various
of various
of various
disadvantages disadvantages
Strategies
pricing
pricing
pricing
of various
of various
strategies is
strategies is
strategies lacks pricing
pricing
not included. incomplete or detail.
strategies is strategies is
incorrect.
complete and extremely
includes
supporting
detail.
20.0 %Social and A description A description A description
Financial
of the social of the social of the social
Implications of and financial and financial and financial
Generic Drug
implications of implications of implications of
Pricing Decision generic drug generic drug generic drug
for Various
pricing for
pricing for
pricing for
Groups of
various groups various groups various groups
Stakeholders
of stakeholders of stakeholders of stakeholders
is not included. is incomplete lacks detail.
or incorrect.
A description
of the social
and financial
implications
of generic
drug pricing
for various
groups of
stakeholders
is complete
and includes
supporting
detail.
10.0 %Socially A description A description A description
Optimum Pricing of socially
of socially
of socially
Strategies for the optimum
optimum
optimum
United States and pricing
pricing
pricing
other Countries strategies for strategies for strategies for
the United
the United
the United
States and
States and
States and
other countries other countries other countries
is not included. is incomplete lacks detail.
or incorrect.
A description
of socially
optimum
pricing
strategies for
the United
States and
other
countries is
complete and
includes
supporting
detail.
20.0
%Organization
and Effectiveness
7.0 %Thesis
Paper lacks
Thesis is
Thesis is
Development and any discernible insufficiently apparent and
Purpose
overall purpose developed or appropriate to
or organizing vague. Purpose purpose.
claim.
is not clear.
through and
includes
substantial
supporting
details.
A description
of the social
and financial
implications of
generic drug
pricing for
various groups
of
stakeholders is
extremely
through and
includes
substantial
supporting
details.
A description
of socially
optimum
pricing
strategies for
the United
States and
other countries
is extremely
through and
includes
substantial
supporting
details.
Thesis is clear Thesis is
and forecasts comprehensive
the
and contains
development the essence of
of the paper. the paper.
Thesis is
Thesis
descriptive statement
and reflective makes the
of the
arguments
purpose of the
and
paper clear.
appropriate to
the purpose.
8.0 %Argument Statement of Sufficient
Argument is Argument
Clear and
Logic and
purpose is not justification of orderly, but
shows logical convincing
Construction
justified by the claims is
may have a few progressions. argument that
conclusion.
lacking.
inconsistencies. Techniques of presents a
The conclusion Argument
The argument argumentation persuasive
does not
lacks
presents
are evident. claim in a
support the
consistent
minimal
There is a
distinctive and
claim made. unity. There justification of smooth
compelling
Argument is are obvious
claims.
progression of manner. All
incoherent and flaws in the
Argument
claims from sources are
uses
logic. Some logically, but introduction authoritative.
noncredible
sources have not thoroughly, to conclusion.
sources.
questionable supports the
Most sources
credibility.
purpose.
are
Sources used authoritative.
are credible.
Introduction
and conclusion
bracket the
thesis.
5.0 %Mechanics Surface errors Frequent and Some
Prose is
Writer is
of Writing
are pervasive repetitive
mechanical
largely free of clearly in
(includes
enough that
mechanical
errors or typos mechanical command of
spelling,
they impede errors distract are present, but errors,
standard,
punctuation,
communication the reader.
they are not
although a
written,
grammar,
of meaning.
Inconsistencies overly
few may be academic
language use)
Inappropriate in language
distracting to present. The English.
word choice or choice
the reader.
writer uses a
sentence
(register) or Correct and
variety of
construction is word choice varied sentence effective
used.
are present.
structure and sentence
Sentence
audiencestructures and
structure is
appropriate
figures of
correct but not language are speech.
varied.
employed.
10.0 %Format
5.0 %Paper
Template is not Appropriate Appropriate
Appropriate All format
Format (use of used
template is
template is
template is elements are
appropriate style appropriately used, but some used.
fully used.
correct.
for the major
or
elements are Formatting is There are
and assignment) documentation missing or
correct,
virtually no
format is rarely mistaken. A although some errors in
followed
correctly.
lack of control minor errors formatting
with
may be present. style.
formatting is
apparent.
5.0
Sources are not Documentation Sources are
Sources are Sources are
%Documentation documented. of sources is documented, as documented, completely
of Sources
inconsistent or appropriate to as appropriate and correctly
(citations,
incorrect, as assignment and to assignment documented,
footnotes,
appropriate to style, although and style, and as appropriate
references,
assignment
some
format is
to assignment
bibliography,
and style, with formatting
mostly
and style, and
etc., as
numerous
errors may be correct.
format is free
appropriate to
formatting
present.
of error.
assignment and
errors.
style)
100 %Total
Weightage
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