Description
Please the attachment for detail information regarding this assignment.
Prepare a 5–7-page environmental analysis of a health care organization addressing both the external and internal environments.
Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, you must complete the assessments in the order in which they are presented.
Health care organizations have embraced strategic management and developed unique processes for their industry. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the health care industry’s dynamics. Strategic management has become the single clearest demonstration of effective leadership in health care organizations.
Health care organization leaders need to understand the external environment in which they operate and anticipate and respond to the significant shifts taking place within that environment. An organization engages in service area competitor analysis to:
- Determine the geographic service area.
- Analyze the competitors within that service area for strengths and vulnerabilities.
- Assess the impact of its strategic actions against specific competitors.
- Anticipate potential actions a competitor might take that would endanger the organization’s market position.
Analyzing competitors assists organizations in identifying their competitive advantage—the basis on which they are willing to compete. Evaluating the organization’s internal environment is also critical. This requires evaluating such functional areas as clinical operations, information systems, marketing, clinical support, human resources, financial administration, and so on. In an internal environmental analysis, leaders carefully examine each function or organizational subsystem and then develop and analyze a list of strengths and weaknesses for each. This approach has been successful in some cases; however, an internal environmental analysis alone does not adequately address strategic issues.
This assessment provides an opportunity for you to perform an environmental analysis of a health care organization. An environmental analysis enables the organization to identify current challenges and opportunities in preparation for future strategic planning and goal identification. Insightful diagnosis of a company’s external and internal environments is a prerequisite for managers to succeed in crafting a strategy that is an excellent fit within the company’s operations. These evaluations assist the organization in fostering alternative strategies and business models that culminate in leaders choosing a specific strategy.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
- Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.
- Identify key industry structural features determining the forces governing competition.
- Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
- Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in health care administration.
- Write a clear, concise, well-organized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence.
- Follow current APA formatting and style guidelines for citations and references.
- Evaluate a health care organization’s directional strategy, as reflected in its vision, mission, and values.
Overview
Prepare a 5–7-page environmental analysis of a health care organization addressing both the
external and internal environments.
Note: Each assessment in this course builds upon the work you have completed in previous
assessments. Therefore, you must complete the assessments in the order in which they are
presented.
Health care organizations have embraced strategic management and developed unique
processes for their industry. Health care leaders have found that strategic thinking, planning,
and managing strategic momentum are essential for coping with the health care industry’s
dynamics. Strategic management has become the single clearest demonstration of effective
leadership in health care organizations.
Health care organization leaders need to understand the external environment in which they
operate and anticipate and respond to the significant shifts taking place within that environment.
An organization engages in service area competitor analysis to:
•
•
•
•
Determine the geographic service area.
Analyze the competitors within that service area for strengths and vulnerabilities.
Assess the impact of its strategic actions against specific competitors.
Anticipate potential actions a competitor might take that would endanger the
organization’s market position.
Analyzing competitors assists organizations in identifying their competitive advantage—the
basis on which they are willing to compete. Evaluating the organization’s internal environment is
also critical. This requires evaluating such functional areas as clinical operations, information
systems, marketing, clinical support, human resources, financial administration, and so on. In an
internal environmental analysis, leaders carefully examine each function or organizational
subsystem and then develop and analyze a list of strengths and weaknesses for each. This
approach has been successful in some cases; however, an internal environmental analysis
alone does not adequately address strategic issues.
This assessment provides an opportunity for you to perform an environmental analysis of a
health care organization. An environmental analysis enables the organization to identify current
challenges and opportunities in preparation for future strategic planning and goal identification.
Insightful diagnosis of a company’s external and internal environments is a prerequisite for
managers to succeed in crafting a strategy that is an excellent fit within the company’s
operations. These evaluations assist the organization in fostering alternative strategies and
business models that culminate in leaders choosing a specific strategy.
By successfully completing this assessment, you will demonstrate your proficiency in the
following course competencies and assessment criteria:
•
•
Competency 1: Analyze organizational structure, design, culture, and climate in relation to
environmental forces.
• Identify key industry structural features determining the forces governing competition.
Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
•
•
Evaluate a health care organization’s directional strategy, as reflected in its vision,
mission, and values.
Competency 4: Communicate in a manner that is scholarly, professional, and consistent with
expectations for professionals in health care administration.
• Write a clear, concise, well-organized, professional, and generally error-free
environmental analysis that supports conclusions with relevant evidence.
• Follow current APA formatting and style guidelines for citations and references.
Assignment Instruction
Note: Complete the assessments in this course in the order in which they are presented. You
will make use of this analysis in the next assessment.
Preparation
To prepare for the assessment, select a health care organization. You may choose the
organization in which you currently work, an organization you would like to work for in the future,
or an organization about which you would like to learn more. You may select an organization
from any of the following sectors. You may also make your selection from a sector not listed
here that directly reflects your career plans.
•
•
•
•
•
•
•
•
•
Long-term care.
Mid-sized facility.
Behavioral health hospital.
Large urban hospital.
Small rural hospital.
Freestanding facility.
Telehealth organization.
Government/military.
Integrated delivery network (IDN).
Make your selection carefully. If you choose your own organization, it will be easier to obtain the
kind of information you need to complete the assessment. If you do not select your own
organization, you might want to consider a larger health care provider (for example, Cigna,
Kaiser Permanente, UnitedHealth Group, Blue Cross Blue Shield) that publishes the
organization’s directional strategy. You may also select a type of organization from the list
provided but recognize you will still be expected to gather marketing information, benchmark
data, financial summaries, et cetera.
In addition, you may wish to review the assessment instructions and scoring guide to ensure
that you understand the work you will be asked to complete.
Note: Remember that you can submit all, or a portion of, your draft analysis to Smarthinking
Tutoring for feedback before you submit the final version for this assessment. If you plan on
using this free service, be mindful of the turnaround time of 24–48 hours for receiving feedback.
Scenario
Your boss is responsible for updating the organization’s strategic plan. She has asked you to do
some of the legwork and complete an environmental analysis. This analysis will help your
organization scan the external and internal environments and identify current challenges and
opportunities that will enable it to prepare for the future.
Requirements
Analyze your selected organization’s external and internal environments.
You may use any contemporary environmental analysis tool included in the strategic
management planning process to conduct your analysis. Examples include PESTLE analysis,
Michael Porter’s 5 Forces model, Levels of Competition model, et cetera.
Remember, your analysis must address both your selected organization’s external and internal
environments. In addition, your analysis must include all of the following elements:
Environmental Analysis Requirements
The requirements, outlined below, correspond to the grading criteria in the Current
Environmental Analysis Scoring Guide, so be sure to address each point. Read the
performance-level descriptions for each criterion to see how your work will be assessed
•
•
•
•
Evaluate the organization’s directional strategy, as reflected in its vision, mission, and
values.
Identify key industry structural features determining the forces governing competition.
Write a clear, concise, well-organized, professional, and generally error-free
environmental analysis that supports conclusions with relevant evidence.
Follow current APA formatting and style guidelines for citations and references.
Document Format and Length
You may write your environmental analysis using a familiar and appropriate document format
used by health care organizations, such as a memo, business report, or white paper. Adhere to
APA style and formatting guidelines for citations and references and include a references page
at the end of your document.
Your written analysis should be 5–7 pages in length (double-spaced).
Supporting Evidence
Cite a minimum of six references to current scholarly and authoritative sources to support your
analysis. Examples include: accrediting body standards, industry standards, and government
agency reports, such as the National Academy of Medicine, et cetera. You will also want to
include organizational information.
Format your citations and references according to APA style and formatting guidelines.
Additional Requirements
Proofread your document, before you submit it, to minimize errors that could distract readers
and make it more difficult for them to focus on the substance of your analysis.
Portfolio Prompt: You may choose to save your environmental analysis to your ePortfolio.
6/5/2019
Current Environmental Analysis Scoring Guide
Current Environmental Analysis Scoring Guide
CRITERIA
NONPERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Evaluate a health
care organization’s
directional strategy,
as reflected in its
vision, mission, and
values.
Does not
evaluate a health
care
organization’s
directional
strategy, as
reflected in its
vision, mission,
and values.
Attempts to evaluate a
health care
organization’s
directional strategy, as
reflected in its vision,
mission, and values;
however, omissions
and/or errors exist.
Evaluates a
health care
organization’s
directional
strategy, as
reflected in its
vision, mission,
and values.
Evaluates a health care
organization’s directional
strategy, as reflected in its
vision, mission, and values,
including improvement
recommendations. Evaluation
includes multiple specific
examples and references to
current, scholarly, and/or
authoritative sources.
Identify key industry
structural features
determining the
forces governing
competition.
Does not identify
key industry
structural
features
determining the
forces governing
competition.
Attempts to identify key
industry structural
features determining the
forces governing
competition; however,
omissions and/or errors
exist.
Identifies key
industry
structural
features
determining the
forces governing
competition.
Analyzes key industry
structural features determining
the forces governing
competition. Analysis includes
multiple specific examples and
references to current,
scholarly, and/or authoritative
sources.
Write a clear,
concise, wellorganized,
professional, and
generally error-free
environmental
analysis that
supports
conclusions with
relevant evidence.
Does not write a
clear, concise,
well-organized,
professional, and
generally errorfree
environmental
analysis that
supports
conclusions with
relevant
evidence.
Attempts to write a
clear, concise, wellorganized, professional,
and generally error-free
environmental analysis
that supports
conclusions with
relevant evidence;
however, lapses,
omissions, and/or errors
exist.
Writes a clear,
concise, wellorganized,
professional,
and generally
error-free
environmental
analysis that
supports
conclusions with
relevant
evidence.
Writes a clear, concise, wellorganized, professional, and
error-free environmental
analysis that supports
conclusions with compelling
and relevant evidence.
Follow current APA
formatting and style
guidelines for
citations and
references.
Does not follow
current APA
formatting and
style guidelines
for citations and
references.
Attempts to follow
current APA formatting
and style guidelines for
citations and
references; however,
omissions and/or errors
exist.
Follows current
APA formatting
and style
guidelines for
citations and
references.
Follows current APA
formatting and style guidelines
for citations and references
without omissions and/or
errors.
https://courserooma.capella.edu/bbcswebdav/institution/MHA-FP/MHA-FP5010/190400/Scoring_Guides/a01_scoring_guide.html
1/1
Purchase answer to see full
attachment
Prepare a 5–7-page environmental analysis of a health care organization addressing both the
external and internal environments.
Note: Each assessment in this course builds upon the work you have completed in previous
assessments. Therefore, you must complete the assessments in the order in which they are
presented.
Health care organizations have embraced strategic management and developed unique
processes for their industry. Health care leaders have found that strategic thinking, planning,
and managing strategic momentum are essential for coping with the health care industry’s
dynamics. Strategic management has become the single clearest demonstration of effective
leadership in health care organizations.
Health care organization leaders need to understand the external environment in which they
operate and anticipate and respond to the significant shifts taking place within that environment.
An organization engages in service area competitor analysis to:
•
•
•
•
Determine the geographic service area.
Analyze the competitors within that service area for strengths and vulnerabilities.
Assess the impact of its strategic actions against specific competitors.
Anticipate potential actions a competitor might take that would endanger the
organization’s market position.
Analyzing competitors assists organizations in identifying their competitive advantage—the
basis on which they are willing to compete. Evaluating the organization’s internal environment is
also critical. This requires evaluating such functional areas as clinical operations, information
systems, marketing, clinical support, human resources, financial administration, and so on. In an
internal environmental analysis, leaders carefully examine each function or organizational
subsystem and then develop and analyze a list of strengths and weaknesses for each. This
approach has been successful in some cases; however, an internal environmental analysis
alone does not adequately address strategic issues.
This assessment provides an opportunity for you to perform an environmental analysis of a
health care organization. An environmental analysis enables the organization to identify current
challenges and opportunities in preparation for future strategic planning and goal identification.
Insightful diagnosis of a company’s external and internal environments is a prerequisite for
managers to succeed in crafting a strategy that is an excellent fit within the company’s
operations. These evaluations assist the organization in fostering alternative strategies and
business models that culminate in leaders choosing a specific strategy.
By successfully completing this assessment, you will demonstrate your proficiency in the
following course competencies and assessment criteria:
•
•
Competency 1: Analyze organizational structure, design, culture, and climate in relation to
environmental forces.
• Identify key industry structural features determining the forces governing competition.
Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
•
•
Evaluate a health care organization’s directional strategy, as reflected in its vision,
mission, and values.
Competency 4: Communicate in a manner that is scholarly, professional, and consistent with
expectations for professionals in health care administration.
• Write a clear, concise, well-organized, professional, and generally error-free
environmental analysis that supports conclusions with relevant evidence.
• Follow current APA formatting and style guidelines for citations and references.
Assignment Instruction
Note: Complete the assessments in this course in the order in which they are presented. You
will make use of this analysis in the next assessment.
Preparation
To prepare for the assessment, select a health care organization. You may choose the
organization in which you currently work, an organization you would like to work for in the future,
or an organization about which you would like to learn more. You may select an organization
from any of the following sectors. You may also make your selection from a sector not listed
here that directly reflects your career plans.
•
•
•
•
•
•
•
•
•
Long-term care.
Mid-sized facility.
Behavioral health hospital.
Large urban hospital.
Small rural hospital.
Freestanding facility.
Telehealth organization.
Government/military.
Integrated delivery network (IDN).
Make your selection carefully. If you choose your own organization, it will be easier to obtain the
kind of information you need to complete the assessment. If you do not select your own
organization, you might want to consider a larger health care provider (for example, Cigna,
Kaiser Permanente, UnitedHealth Group, Blue Cross Blue Shield) that publishes the
organization’s directional strategy. You may also select a type of organization from the list
provided but recognize you will still be expected to gather marketing information, benchmark
data, financial summaries, et cetera.
In addition, you may wish to review the assessment instructions and scoring guide to ensure
that you understand the work you will be asked to complete.
Note: Remember that you can submit all, or a portion of, your draft analysis to Smarthinking
Tutoring for feedback before you submit the final version for this assessment. If you plan on
using this free service, be mindful of the turnaround time of 24–48 hours for receiving feedback.
Scenario
Your boss is responsible for updating the organization’s strategic plan. She has asked you to do
some of the legwork and complete an environmental analysis. This analysis will help your
organization scan the external and internal environments and identify current challenges and
opportunities that will enable it to prepare for the future.
Requirements
Analyze your selected organization’s external and internal environments.
You may use any contemporary environmental analysis tool included in the strategic
management planning process to conduct your analysis. Examples include PESTLE analysis,
Michael Porter’s 5 Forces model, Levels of Competition model, et cetera.
Remember, your analysis must address both your selected organization’s external and internal
environments. In addition, your analysis must include all of the following elements:
Environmental Analysis Requirements
The requirements, outlined below, correspond to the grading criteria in the Current
Environmental Analysis Scoring Guide, so be sure to address each point. Read the
performance-level descriptions for each criterion to see how your work will be assessed
•
•
•
•
Evaluate the organization’s directional strategy, as reflected in its vision, mission, and
values.
Identify key industry structural features determining the forces governing competition.
Write a clear, concise, well-organized, professional, and generally error-free
environmental analysis that supports conclusions with relevant evidence.
Follow current APA formatting and style guidelines for citations and references.
Document Format and Length
You may write your environmental analysis using a familiar and appropriate document format
used by health care organizations, such as a memo, business report, or white paper. Adhere to
APA style and formatting guidelines for citations and references and include a references page
at the end of your document.
Your written analysis should be 5–7 pages in length (double-spaced).
Supporting Evidence
Cite a minimum of six references to current scholarly and authoritative sources to support your
analysis. Examples include: accrediting body standards, industry standards, and government
agency reports, such as the National Academy of Medicine, et cetera. You will also want to
include organizational information.
Format your citations and references according to APA style and formatting guidelines.
Additional Requirements
Proofread your document, before you submit it, to minimize errors that could distract readers
and make it more difficult for them to focus on the substance of your analysis.
Portfolio Prompt: You may choose to save your environmental analysis to your ePortfolio.
6/5/2019
Current Environmental Analysis Scoring Guide
Current Environmental Analysis Scoring Guide
CRITERIA
NONPERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Evaluate a health
care organization’s
directional strategy,
as reflected in its
vision, mission, and
values.
Does not
evaluate a health
care
organization’s
directional
strategy, as
reflected in its
vision, mission,
and values.
Attempts to evaluate a
health care
organization’s
directional strategy, as
reflected in its vision,
mission, and values;
however, omissions
and/or errors exist.
Evaluates a
health care
organization’s
directional
strategy, as
reflected in its
vision, mission,
and values.
Evaluates a health care
organization’s directional
strategy, as reflected in its
vision, mission, and values,
including improvement
recommendations. Evaluation
includes multiple specific
examples and references to
current, scholarly, and/or
authoritative sources.
Identify key industry
structural features
determining the
forces governing
competition.
Does not identify
key industry
structural
features
determining the
forces governing
competition.
Attempts to identify key
industry structural
features determining the
forces governing
competition; however,
omissions and/or errors
exist.
Identifies key
industry
structural
features
determining the
forces governing
competition.
Analyzes key industry
structural features determining
the forces governing
competition. Analysis includes
multiple specific examples and
references to current,
scholarly, and/or authoritative
sources.
Write a clear,
concise, wellorganized,
professional, and
generally error-free
environmental
analysis that
supports
conclusions with
relevant evidence.
Does not write a
clear, concise,
well-organized,
professional, and
generally errorfree
environmental
analysis that
supports
conclusions with
relevant
evidence.
Attempts to write a
clear, concise, wellorganized, professional,
and generally error-free
environmental analysis
that supports
conclusions with
relevant evidence;
however, lapses,
omissions, and/or errors
exist.
Writes a clear,
concise, wellorganized,
professional,
and generally
error-free
environmental
analysis that
supports
conclusions with
relevant
evidence.
Writes a clear, concise, wellorganized, professional, and
error-free environmental
analysis that supports
conclusions with compelling
and relevant evidence.
Follow current APA
formatting and style
guidelines for
citations and
references.
Does not follow
current APA
formatting and
style guidelines
for citations and
references.
Attempts to follow
current APA formatting
and style guidelines for
citations and
references; however,
omissions and/or errors
exist.
Follows current
APA formatting
and style
guidelines for
citations and
references.
Follows current APA
formatting and style guidelines
for citations and references
without omissions and/or
errors.
https://courserooma.capella.edu/bbcswebdav/institution/MHA-FP/MHA-FP5010/190400/Scoring_Guides/a01_scoring_guide.html
1/1
Purchase answer to see full
attachment
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