Essay Grade

it is often imperative to use a mixture of q ualitative and quantitative

validity and reliability is more difficult with qualitative data cornpared to something like an average rating of satisfaction across respondents (a quantitative measure). Yet

the evaluator often has less abil ity to account for altern ative expla nation s because the data are more limited. Making strong conclusions about

the nu mber of observations or focus groups and even subtleties in the questions

qualitative data