Essay Grade

qualitative studies Lend to use small samples and care must be used

although both qualitative

qualitative data

the nu mber of observations or focus groups and even subtleties in the questions

the evaluator often has less abil ity to account for altern ative expla nation s because the data are more limited. Making strong conclusions about

validity and reliability is more difficult with qualitative data cornpared to something like an average rating of satisfaction across respondents (a quantitative measure). Yet

it is often imperative to use a mixture of q ualitative and quantitative