Description
Research visions from organizations in industries other than your own. Find a vision statement that provides an engaging picture for the future of that organization and is detailed enough that external stakeholders can relate to it in a meaningful way. In a paper of 750-1,000 words, address the following:
- Describe the company and its vision statement.
- Discuss the attributes that make the vision meaningful.
- Explain how the vision statement is appropriate for the organization and why the vision statement is appealing to stakeholders on both a cognitive and emotional level.
- Evaluate whether or not the vision statement encourages organizational change. Provide rationale and examples to support your assessment.
- Compare and contrast this vision to that of a successful vision in your field, industry, or organization. How do the attributes for a vision in your field or industry differ from those in other fields or industries?
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.
Course Code
AMP-492
Class Code
AMP-492-O101
Criteria
Content
Percentage
70.0%
Describe Organization and Vision Statement
10.0%
Discuss Attributes Making Organizational Vision
Meaningful
10.0%
Analysis of Organizational Vision Statement
15.0%
Evaluation of Vision Statement for Support
Related to Organizational Change
15.0%
Compare and Contrast Vision Statements
15.0%
Support for Analysis, Evaluation and Comparison
of Vision
5.0%
Organization and Effectiveness
20.0%
Thesis Development and Purpose
7.0%
Argument Logic and Construction
8.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
5.0%
Format
10.0%
Paper Format (use of appropriate style for the
major and assignment)
5.0%
Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to
assignment and style)
5.0%
Total Weightage
100%
Assignment Title
Analysis of an Organizational Vision
Unsatisfactory (0.00%)
A company is not identified or described. A vision statement
belonging to a specific organization is not used.
Attributes of the vision are not discussed.
Analysis of the vision of the organization is not presented.
Evaluation of vision statement in relation to organizational
change omitted.
The vision represented in the paper is not compared and
contrasted with a successful vison in an organization in the
field or industry of the author.
No evidence is provided to support the analysis, evaluation,
or comparison presented.
Paper lacks any discernible overall purpose or organizing
claim.
Statement of purpose is not justified by the conclusion. The
conclusion does not support the claim made. Argument is
incoherent and uses noncredible sources.
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice or
sentence construction is used.
Template is not used appropriately, or documentation format
is rarely followed correctly.
Sources are not documented.
Total Points
180.0
Less than Satisfactory (65.00%)
A company is identified. An incomplete description of the
company is presented. The vision statement of the company
is partially described.
The vision is generally discussed. An argument for attributes
leading to a meaningful vision is not presented.
An incomplete analysis of the vision of the organization is
presented. The analysis does not evaluate the
appropriateness of the vison for the organization. The value
of the vison to stakeholders is not evaluated. Significant
information and rationale is needed in order to present a
complete analysis.
A partial evaluation of the vision statement is presented. The
evaluation does not determine whether or not the vision
statement encourages or supports organizational change.
A brief comparison of the vision is made to a vision from an
organization in the field or industry of the author. The
comparison does not present the similarities or differences
between the visions. An assessment of how attributes differ
between the two industries or fields is missing.
Significant evidence is needed to establish support for
analysis, evaluation, and comparison.
Thesis is insufficiently developed or vague. Purpose is not
clear.
Sufficient justification of claims is lacking. Argument lacks
consistent unity. There are obvious flaws in the logic. Some
sources have questionable credibility.
Frequent and repetitive mechanical errors distract the
reader. Inconsistencies in language choice (register) or word
choice are present. Sentence structure is correct but not
varied.
Appropriate template is used, but some elements are missing
or mistaken. A lack of control with formatting is apparent.
Documentation of sources is inconsistent or incorrect, as
appropriate to assignment and style, with numerous
formatting errors.
Satisfactory (75.00%)
A company has been identified and a general description of
the company is presented. The vision statement of the
company is summarized. More information is needed for a
complete description of the company and vision statement.
Attributes of the vision are identified. A partial argument for
how the attributes lead to a meaningful vision is presented. It
is unclear how the attributes create a meaningful vision for
the organization.
A general analysis of the vision of the organization is
presented. The appropriateness of the vison for the
organization is unclear. The value of the vison to stakeholders
is described, but does not assess the value on the cognitive
and emotional level. Some information or rationale is needed
in order to present a complete analysis.
A general evaluation of the vision statement is presented. It is
unclear whether or not the vision statement encourages or
supports organizational change. More information or
rationale is needed for a comprehensive evaluation.
A general comparison of the vision is made to a vision from
an organization in the field or industry of the author. The
comparison presents some similarities and differences
between the visions. A general assessment of how attributes
differ between the two industries or fields is presented. More
information or rationale is need for support.
Some evidence is needed to fully establish support for the
analysis, evaluation, or comparison.
Thesis is apparent and appropriate to purpose.
Argument is orderly, but may have a few inconsistencies. The
argument presents minimal justification of claims. Argument
logically, but not thoroughly, supports the purpose. Sources
used are credible. Introduction and conclusion bracket the
thesis.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader. Correct and varied
sentence structure and audience-appropriate language are
employed.
Appropriate template is used. Formatting is correct, although
some minor errors may be present.
Sources are documented, as appropriate to assignment and
style, although some formatting errors may be present.
Good (85.00%)
A company has been identified and a description of the
company is presented. The vision statement of the company
is described. Some minor details are needed for clarification
on either the company or the vision statement.
Attributes of the vision are discussed. An argument for how
the attributes lead to a meaningful vision is presented. It is
clear how the attributes described create a meaningful vision
for the organization.
An analysis of the vision of the organization is presented. The
appropriateness of the vison for the organization is
recognized. The value of the vison to stakeholders is
presented and the appeal of the vision to stakeholders on a
cognitive and emotional level is validated. Minor detail is
needed for clarity.
An evaluation of the vision statement is presented. A good
argument is made for whether or not the vision statement
encourages organizational change. Minor detail is needed for
clarification.
A comparison of the vision is made to a vision from an
organization in the field or industry of the author. The
comparison presents the similarities and differences between
the visions. An assessment of how attributes differ between
the two industries of fields is presented. Some detail is
needed for clarity.
Adequate evidence is provided to establish support for the
analysis, evaluation, and comparison. Some minor detail is
needed for clarity.
Thesis is clear and forecasts the development of the paper.
Thesis is descriptive and reflective of the arguments and
appropriate to the purpose.
Argument shows logical progression. Techniques of
argumentation are evident. There is a smooth progression of
claims from introduction to conclusion. Most sources are
authoritative.
Prose is largely free of mechanical errors, although a few may
be present. The writer uses a variety of effective sentence
structures and figures of speech.
Appropriate template is fully used. There are virtually no
errors in formatting style.
Sources are documented, as appropriate to assignment and
style, and format is mostly correct.
Excellent (100.00%)
A company has been identified and a clear description of the
company is presented. The vision statement of the company
is thoroughly described. The description provides a clear
explanation of the company and vision statement.
Attributes of the vision are thoroughly discussed. A clear
argument for how the attributes lead to a meaningful vision is
presented. A strong explanation is presented describing how
the attributes create a meaningful and engaging vision.
An in-depth analysis of the vision of the organization is
presented. The appropriateness of the vison for the
organization is clearly established. The value of the vison to
stakeholders is clearly discussed, and how the vision appeals
to stakeholders on a cognitive and emotional level is clearly
established. The analysis demonstrates insight into the
A comprehensive evaluation of the vision statement is
presented. A clear argument is made for whether or not the
vision statement encourages organizational change.
A comprehensive comparison of the vision is made to a vision
from an organization in the field or industry of the author.
The comparison details the similarities and differences
between the visions. A well-developed assessment details
how attributes differ between the two industries. The
comparison demonstrates insight into how the needs of an
The analysis, evaluation, and comparison are well developed
Evidence is presented that demonstrates strong support for
all three.
Comments
Thesis is comprehensive and contains the essence of the
paper. Thesis statement makes the purpose of the paper
clear.
Clear and convincing argument presents a persuasive claim in
a distinctive and compelling manner. All sources are
authoritative.
Writer is clearly in command of standard, written, academic
English.
All format elements are correct.
Sources are completely and correctly documented, as
appropriate to assignment and style, and format is free of
error.
Points Earned
Purchase answer to see full
attachment
AMP-492
Class Code
AMP-492-O101
Criteria
Content
Percentage
70.0%
Describe Organization and Vision Statement
10.0%
Discuss Attributes Making Organizational Vision
Meaningful
10.0%
Analysis of Organizational Vision Statement
15.0%
Evaluation of Vision Statement for Support
Related to Organizational Change
15.0%
Compare and Contrast Vision Statements
15.0%
Support for Analysis, Evaluation and Comparison
of Vision
5.0%
Organization and Effectiveness
20.0%
Thesis Development and Purpose
7.0%
Argument Logic and Construction
8.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
5.0%
Format
10.0%
Paper Format (use of appropriate style for the
major and assignment)
5.0%
Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to
assignment and style)
5.0%
Total Weightage
100%
Assignment Title
Analysis of an Organizational Vision
Unsatisfactory (0.00%)
A company is not identified or described. A vision statement
belonging to a specific organization is not used.
Attributes of the vision are not discussed.
Analysis of the vision of the organization is not presented.
Evaluation of vision statement in relation to organizational
change omitted.
The vision represented in the paper is not compared and
contrasted with a successful vison in an organization in the
field or industry of the author.
No evidence is provided to support the analysis, evaluation,
or comparison presented.
Paper lacks any discernible overall purpose or organizing
claim.
Statement of purpose is not justified by the conclusion. The
conclusion does not support the claim made. Argument is
incoherent and uses noncredible sources.
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice or
sentence construction is used.
Template is not used appropriately, or documentation format
is rarely followed correctly.
Sources are not documented.
Total Points
180.0
Less than Satisfactory (65.00%)
A company is identified. An incomplete description of the
company is presented. The vision statement of the company
is partially described.
The vision is generally discussed. An argument for attributes
leading to a meaningful vision is not presented.
An incomplete analysis of the vision of the organization is
presented. The analysis does not evaluate the
appropriateness of the vison for the organization. The value
of the vison to stakeholders is not evaluated. Significant
information and rationale is needed in order to present a
complete analysis.
A partial evaluation of the vision statement is presented. The
evaluation does not determine whether or not the vision
statement encourages or supports organizational change.
A brief comparison of the vision is made to a vision from an
organization in the field or industry of the author. The
comparison does not present the similarities or differences
between the visions. An assessment of how attributes differ
between the two industries or fields is missing.
Significant evidence is needed to establish support for
analysis, evaluation, and comparison.
Thesis is insufficiently developed or vague. Purpose is not
clear.
Sufficient justification of claims is lacking. Argument lacks
consistent unity. There are obvious flaws in the logic. Some
sources have questionable credibility.
Frequent and repetitive mechanical errors distract the
reader. Inconsistencies in language choice (register) or word
choice are present. Sentence structure is correct but not
varied.
Appropriate template is used, but some elements are missing
or mistaken. A lack of control with formatting is apparent.
Documentation of sources is inconsistent or incorrect, as
appropriate to assignment and style, with numerous
formatting errors.
Satisfactory (75.00%)
A company has been identified and a general description of
the company is presented. The vision statement of the
company is summarized. More information is needed for a
complete description of the company and vision statement.
Attributes of the vision are identified. A partial argument for
how the attributes lead to a meaningful vision is presented. It
is unclear how the attributes create a meaningful vision for
the organization.
A general analysis of the vision of the organization is
presented. The appropriateness of the vison for the
organization is unclear. The value of the vison to stakeholders
is described, but does not assess the value on the cognitive
and emotional level. Some information or rationale is needed
in order to present a complete analysis.
A general evaluation of the vision statement is presented. It is
unclear whether or not the vision statement encourages or
supports organizational change. More information or
rationale is needed for a comprehensive evaluation.
A general comparison of the vision is made to a vision from
an organization in the field or industry of the author. The
comparison presents some similarities and differences
between the visions. A general assessment of how attributes
differ between the two industries or fields is presented. More
information or rationale is need for support.
Some evidence is needed to fully establish support for the
analysis, evaluation, or comparison.
Thesis is apparent and appropriate to purpose.
Argument is orderly, but may have a few inconsistencies. The
argument presents minimal justification of claims. Argument
logically, but not thoroughly, supports the purpose. Sources
used are credible. Introduction and conclusion bracket the
thesis.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader. Correct and varied
sentence structure and audience-appropriate language are
employed.
Appropriate template is used. Formatting is correct, although
some minor errors may be present.
Sources are documented, as appropriate to assignment and
style, although some formatting errors may be present.
Good (85.00%)
A company has been identified and a description of the
company is presented. The vision statement of the company
is described. Some minor details are needed for clarification
on either the company or the vision statement.
Attributes of the vision are discussed. An argument for how
the attributes lead to a meaningful vision is presented. It is
clear how the attributes described create a meaningful vision
for the organization.
An analysis of the vision of the organization is presented. The
appropriateness of the vison for the organization is
recognized. The value of the vison to stakeholders is
presented and the appeal of the vision to stakeholders on a
cognitive and emotional level is validated. Minor detail is
needed for clarity.
An evaluation of the vision statement is presented. A good
argument is made for whether or not the vision statement
encourages organizational change. Minor detail is needed for
clarification.
A comparison of the vision is made to a vision from an
organization in the field or industry of the author. The
comparison presents the similarities and differences between
the visions. An assessment of how attributes differ between
the two industries of fields is presented. Some detail is
needed for clarity.
Adequate evidence is provided to establish support for the
analysis, evaluation, and comparison. Some minor detail is
needed for clarity.
Thesis is clear and forecasts the development of the paper.
Thesis is descriptive and reflective of the arguments and
appropriate to the purpose.
Argument shows logical progression. Techniques of
argumentation are evident. There is a smooth progression of
claims from introduction to conclusion. Most sources are
authoritative.
Prose is largely free of mechanical errors, although a few may
be present. The writer uses a variety of effective sentence
structures and figures of speech.
Appropriate template is fully used. There are virtually no
errors in formatting style.
Sources are documented, as appropriate to assignment and
style, and format is mostly correct.
Excellent (100.00%)
A company has been identified and a clear description of the
company is presented. The vision statement of the company
is thoroughly described. The description provides a clear
explanation of the company and vision statement.
Attributes of the vision are thoroughly discussed. A clear
argument for how the attributes lead to a meaningful vision is
presented. A strong explanation is presented describing how
the attributes create a meaningful and engaging vision.
An in-depth analysis of the vision of the organization is
presented. The appropriateness of the vison for the
organization is clearly established. The value of the vison to
stakeholders is clearly discussed, and how the vision appeals
to stakeholders on a cognitive and emotional level is clearly
established. The analysis demonstrates insight into the
A comprehensive evaluation of the vision statement is
presented. A clear argument is made for whether or not the
vision statement encourages organizational change.
A comprehensive comparison of the vision is made to a vision
from an organization in the field or industry of the author.
The comparison details the similarities and differences
between the visions. A well-developed assessment details
how attributes differ between the two industries. The
comparison demonstrates insight into how the needs of an
The analysis, evaluation, and comparison are well developed
Evidence is presented that demonstrates strong support for
all three.
Comments
Thesis is comprehensive and contains the essence of the
paper. Thesis statement makes the purpose of the paper
clear.
Clear and convincing argument presents a persuasive claim in
a distinctive and compelling manner. All sources are
authoritative.
Writer is clearly in command of standard, written, academic
English.
All format elements are correct.
Sources are completely and correctly documented, as
appropriate to assignment and style, and format is free of
error.
Points Earned
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