Essay Grade

Running Head: PRESSURE FOR CHANGE
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PRESSURE FOR CHANGE
Grand Canyon University
Dawn Amato
June 10, 2019
Professor Norman Healy
PRESSURE FOR CHANGE
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Introduction
Organizations are continuously experiencing challenges when it comes to maturity and
growth and are either expanding or facing closure because of the good fortune or problems that
they face. Throughout the different changes, companies identify the pressures that they face to
make the necessary changes and become successful. The need for companies to make the
required change gets done after an assessment of all the areas that need improvement. This paper
seeks to evaluate the organization’s domains of pressure with a view of coming up with solutions
for the much-needed changes.
Background of the Company
Nestle U.S Inc. started its operations in the year 1867 dealing on prepared food and
beverage. Henri Nestle founded the company in response to the need for affordable food to help
the moms who could not breastfed their babies. Within a short period, it had diversified its
operations into other products such as dairy products and pet food among others as a market
strategy to remain ahead of its competitors (Siegert, 2014). The company operates in food and
beverage industry which is one of the most competitive industries in the world. As a global,
company, Nestle has a huge task of maintaining its competitive landscape while at the same
time ensuring that it does not compromise its quality and customer expectations and standards. In
the United States, Nestle U.S Inc. operates as a subsidiary of Nestle Holdings Inc. In the food
and beverage processing industry, there is stiff competition more so in the American market.
Nestle U.S Inc. faces stiff competition from companies such Pro Food Systems and Mount
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Everetts Frozen Creations among companies operating in organic food industry.
(Hypercompetition?)
Pressures Driving the Company Changes
There is a lot of pressure facing the company and that continue to drive change to this
particular company and other related companies. One of the vital pressure currently being
experienced in this company and other related companies in the organic food industry is the
aspect concerning dieting and obesity, allergens and the increased pressure in the use of quality
ingredients (Siegert, 2014). Today, many people have become conscious about their health and
many organic food companies stand accused of the increasing levels of obesity and other food
allergens. As such, Nestle U.S Inc. continues to face pressure to ensure it utilizes quality
products that is responsive to the health and wellbeing of the population. (Category and subcategory?)
The company has been accused of having a weak organizational structure with workers
who attempt to join and form trade unions getting threatened that they will get sacked. In India,
the workers got reportedly threatened because of trying to formulate a trade union. There is a
conflict between the employees and management due to lack of training because according to the
management, the new employees should be able to learn from the existing employees (Woods,
2015).
The company is facing pressure from the external environment to tackle the waste that it
produces in a way that reduced the adverse effects of environmental pollution. Most of the waste
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from Nestle occurs due to their packaging which is considered detrimental to the environment.
Climate change has confronted the company, and there have been calls to reduce the carbon
emissions in the environment. The emissions of greenhouse gases into the environment has
haunted much food producing companies, and the companies have started adopting zero waste
policies in their efforts to become compliant and reduce the waste that gets emitted into the
environment. Another environmental aspect affecting the company is how to become culturally
sensitive such as its slow response to issues that were raised in India on the quality of their
products and whether they were safe for human consumption. The company delayed in its
response to the test results and was not culturally sensitive in their response. The company now
faces the challenge of winning back the customer trust in India and many parts of the world and
how to recover the market share that it lost as a result of its insensitivity (Siegert, 2014).
(Category/sub-category?)
Communication flow within the organization is a significant driving pressure that may
negatively affect the business (Johansen, 2014). There is also a problem of disagreement among
the top management on the balancing of authority, and the use of channels puts junior employees
at risk if they work under a racist boss who is biased because they cannot report to the top bosses
without following the proper channels. The mentioned challenges affect the viability of the
company because the company is fighting to increase its market share and must be appropriately
placed to maintain its leadership position in the organic food processing industry.
Solutions to the Organizational Pressures
Nestle Inc can train its employees in a move to ensure that the firm can handle its human
resource in an effective manner that avoids any possible future conflicts that may arise.
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Employees should also be well managed and proper policies implemented to control their
relationships and behaviors (Siegert, 2014). The management should also employ workers who
are cooperative and can effectively communicate. It is essential for the employees and top
management to interact, and the use of a centralized way of making decisions as this will ensure
that the company responds immediately whenever an issue arises. The firm should also create a
flexible structure in its organizations to give the employees a chance to communicate their
grievances to the topmost management. Also, there should be a proper use of green technology,
which will help the company reduce wasteful emissions that it releases in its environment. The
company can include a top-down management structure that operates horizontally with the
decision-making structure flexible to be able to respond in real time whenever an issue arises.
Additionally, the company should conduct an evaluation of the whole procedure from the
unloading to the production end to warrant that there is proper implementation of the
environmental techniques.
Solution to Environmental Management of pressures
The company has faced a lot of backlash on its waste emissions into the environment, and
the company should take a proactive approach to the problem. Already the company has engaged
in training their employees towards conserving the environment. According to studies conducted,
the company’s use of Palm oil to make coffee was attributed to the extinction of orangutan
monkey species and negatively affecting the environment (Siegert, 2014). Engaging in corporate
social responsibility would enable the company to be accountable to the society which has
become keen on how companies manage the environment and therefore would also increase their
market share through proper and effective CSR to positively impact the environment and society.
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The company should take both a first and second order changes in its process of
becoming a global leader and increase its presence. In the first order change, the company can
make changes that reversible such as changing of the existing management structure of the
company through increasing their numbers or reducing the same. Another first order change
would be to improve the cost of its operations for a short period (Siegert, 2014). When it comes
to second order change, the company can expand its global market reach and take on new
markets. Another second-order shift that the company can undertake is the change of its
corporate culture to become active. (Active in what perspective or areas?)
In summary, the company should focus on solving its critical pressures to effect the
changes needed to better their services. Successful companies are the ones that understand that
change is necessary and change the way things are done to ensure that they obtain good results.
Nestle Ic organization must be ready to tackle its organizational and environmental pressures and
engage in CSR to repair its brand reputation and ensure that its activities are sustainable.
Dawn; great work on this first essay with comprehensive content development and
presentation. I’ve embedded comments in the essay on opportunity for minor additional depth,
development, and/or specificity, mainly on identifying the category and sub-category of the
pressures you identify, but you may need to change your ‘review’ settings on your Word
program to read them.
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References
Biswas, A. K., Tortajada, C., Biswas-Tortajada, A., Joshi, Y., Gupta, A., Porter, M. E., &
Biswas-Tortajada, A. (2015). Sustainability in Coffee Production. London: Routledge,
Taylor & Francis Group.
Johansson, J. K. (2014). Contemporary brand management.
Siegert, L. (2014). Sustainable development approaches in the food and beverage industry: A
comparison between Nestlé SA and Kraft Foods Inc.
Thompson, A., Strickland, A. J., & Gamble, J. (2015). Crafting and executing strategy: Concepts
and readings. McGraw-Hill Education.
Wood, J. F. (2015). Applied crisis communication and crisis management: Cases and exercises.
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References
PRESSURE FOR CHANGE
Predict what type of organizational changes (first-order/second-order) these pressures
may cause within the organization.
9
Course Code
AMP-492
Class Code
AMP-492-O101
Criteria
Criteria
Percentage
100.0%
Organizational and Environmental Pressures
Affecting
10.0%
Change Vision Responding to Organizational and
Environmental Pressures
20.0%
Change Model and Implementation of Vision
20.0%
Prediction of Stakeholder Resistance
10.0%
Support and Rationale for Proposed Change Plan 10.0%
Thesis Development and Purpose
7.0%
Argument Logic and Construction
8.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
5.0%
Paper Format (use of appropriate style for the
major and assignment)
5.0%
Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to
assignment and style)
5.0%
Total Weightage
100%
Assignment Title
Implementing Change
Unsatisfactory (0.00%)
Organizational and environmental pressures are not
addressed.
A change vision is not developed.
A change model Is not presented.
Stakeholder resistance is not predicted.
No evidence or rationale is provided to support the proposed
change plan.
Paper lacks any discernible overall purpose or organizing
claim.
Statement of purpose is not justified by the conclusion. The
conclusion does not support the claim made. Argument is
incoherent and uses noncredible sources.
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice or
sentence construction is used.
Template is not used appropriately, or documentation format
is rarely followed correctly.
Sources are not documented.
Total Points
200.0
Less than Satisfactory (65.00%)
At least one organizational or environmental pressure is
presented. The nature of the pressures and the effect the
pressures have on the organization are unclear. A projected
outcome for organizational viability if the pressures are not
addressed is omitted.
The change vision is incomplete, or the change vision does
not correlate with the organizational and environmental
pressures presented. The change vision does not define
organizational change, or does not support proposed decisionmaking strategies for change. Attributes that inspire and
motivate stakeholders are not utilized in the vision.
A change model is referenced. The specific steps needed to
implement the change vision are incomplete. No strategies
are clearly described.
A vague prediction for potential resistance from stakeholders
is presented. Reasons for the resistance, and when resistance
is likely to occur, are not explored. A clear strategy for
overcoming resistance is developed.
Significant evidence and rationale is needed to establish
support for all aspects of the change plan.
Thesis is insufficiently developed or vague. Purpose is not
clear.
Sufficient justification of claims is lacking. Argument lacks
consistent unity. There are obvious flaws in the logic. Some
sources have questionable credibility.
Frequent and repetitive mechanical errors distract the
reader. Inconsistencies in language choice (register) or word
choice are present. Sentence structure is correct but not
varied.
Appropriate template is used, but some elements are missing
or mistaken. A lack of control with formatting is apparent.
Documentation of sources is inconsistent or incorrect, as
appropriate to assignment and style, with numerous
formatting errors.
Satisfactory (75.00%)
Organizational and environmental pressures affecting the
organization are summarized. The effect of these pressures
on the organization is unclear. A vague prediction for
organizational viability if the pressures are not addressed is
presented.
The change vision generally correlates with the organizational
and environmental pressures presented, but a more in-depth
explanation is needed for clarity. The change vision vaguely
defines organizational change. It is unclear if the vision
supports the proposed decision-making strategies for change.
Attributes that inspire and motivate stakeholders are
A change model is presented, and general steps needed to
implement the change vision are summarized. One or two
key strategies are presented for implementing the change
vision. It is unclear if the model and proposed strategies
would be effective in implementing the change vision.
A general prediction for potential resistance from
stakeholders is presented. General reasons for the resistance,
at when resistance is likely to occur, are explored. A vague
strategy for overcoming resistance is developed.
Rationale is offered for some of the major aspects of the
change plan. It is unclear if many of the proposed strategies
or ideas support the change plan. More evidence is needed to
fully establish support for change plan.
Thesis is apparent and appropriate to purpose.
Argument is orderly, but may have a few inconsistencies. The
argument presents minimal justification of claims. Argument
logically, but not thoroughly, supports the purpose. Sources
used are credible. Introduction and conclusion bracket the
thesis.
Appropriate template is used. Formatting is correct, although
some minor errors may be present.
Appropriate template is used. Formatting is correct, although
some minor errors may be present.
Sources are documented, as appropriate to assignment and
style, although some formatting errors may be present.
Good (85.00%)
Organizational and environmental pressures affecting the
organization are discussed. The effect of these pressures on
the organization is discussed. A prediction for organizational
viability if the pressures are not addressed is presented.
The change vision correlates with the organizational and
environmental pressures presented. The change vision
defines organizational change. The vision supports the
proposed decision-making strategies for change. Attributes
that inspire and motivate stakeholders are utilized in the
vision. Some detail is needed for clarity.
A change model is developed. The steps needed to
implement the change vision are outlined along with
strategies for the implementation of each step. The change
model and proposed strategies support the implementation
of the change vision.
A prediction for potential resistance from stakeholders is
presented. Key reasons for the resistance, and when
resistance is likely to occur, are explored. A strategy for
overcoming resistance is developed. Sound reasoning is used
in the prediction.
Acceptable evidence is provided to establish support the
change plan. Some minor detail is needed for clarity.
Thesis is clear and forecasts the development of the paper.
Thesis is descriptive and reflective of the arguments and
appropriate to the purpose.
Argument shows logical progression. Techniques of
argumentation are evident. There is a smooth progression of
claims from introduction to conclusion. Most sources are
authoritative.
Appropriate template is fully used. There are virtually no
errors in formatting style.
Appropriate template is fully used. There are virtually no
errors in formatting style.
Sources are documented, as appropriate to assignment and
style, and format is mostly correct.
Excellent (100.00%)
Comments
Key organizational and environmental pressures affecting the
organization are determined. The effect of these pressures on
the organization is thoroughly discussed. A well-developed
prediction for organizational viability if the pressures are not
addressed is presented. The author demonstrates insight into
how organizational and environmental pressures affect
The change vision strongly correlates with the organizational
and environmental pressures presented. The change vision
clearly defines and embraces organizational change. The
vision clearly supports the proposed decision-making
strategies for change. Attributes that inspire and motivate
stakeholders are utilized in the vision. The attributes of the
A well-developed change model is presented. The steps
needed to implement the change vision are clearly described.
Strong strategies for the implementation of each step are
proposed. The change model and proposed strategies are
effective and support the implementation of the change
vision.
A sound prediction for potential resistance from stakeholders
is presented. Motives for the stakeholder resistance, and
when resistance is likely to occur, are thoroughly
investigated. A well-developed strategy for overcoming
resistance is developed. Strong reasoning is used in the
prediction. The prediction demonstrates an understanding of
Strong evidence is provided to establish support for the
change plan. The evidence provided demonstrates an
understanding of theory and concepts relevant to
organizational change.
Thesis is comprehensive and contains the essence of the
paper. Thesis statement makes the purpose of the paper
clear.
Clear and convincing argument presents a persuasive claim in
a distinctive and compelling manner. All sources are
authoritative.
All format elements are correct.
All format elements are correct.
Sources are completely and correctly documented, as
appropriate to assignment and style, and format is free of
error.
Points Earned

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