Description
Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using the GCU Library or an electronic database search.
Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.
Write an article review of 750-1,000 words that addresses the following:
What is the thesis (main idea) of the article?
Why is (are) the author(s) writing about the topic?
What facts are presented?
How does it relate to the other readings (especially the text) on the topic?
What are the conclusions and recommendations?
Critique the article.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
Refer to “Article Review Grading Criteria” for criteria to be used in grading.
REQUIREMENTS:
POSSIBLE
1) What is the thesis (main idea) of the article?
10
2) Why is (are) the author(s) writing about the topic?
10
3) What facts are presented?
10
4) How does it relate to the other readings (especially the
text) on the topic?
10
5) Critique the article.
15
6) What are the conclusions and recommendations?
15
7) Uses a peer-reviewed/scholarly academic reference.
5
8) Student prepares all answers and comments according
to the APA guidelines found in the GCU Style Guide,
located in the Student Success Center.
5
9) Paragraph Development and Transitions
6
Student’s work has a sophisticated construction of
paragraphs and transitions. Ideas universally progress
and relate to each other. The student is careful to use
paragraph and transition construction to guide the
reader. Paragraph structure is seamless. Individually and
collectively, paragraphs are coherent and cohesive.
10) Mechanics of Writing
7
a) Student is clearly in command of standard, written
academic English.
b) All work includes correct spelling, punctuation, and
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ACTUAL
grammar.
11) Language Use and Audience Awareness
7
a) Student used correct sentence construction, word
choice, etc.
b) Student uses a variety of sentence constructions,
figures of speech, and word choice in unique and
creative ways that are appropriate to the purpose,
discipline, and scope.
c) Assignment is within the required word count.
TOTAL
100
After the total has been added together, calculate the following: ___/100 x 10% =
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