Description
These are all the parts I need to do. I’m focusing on healthcare and I’ve attached the previous assignments so you’ll know the directions in which I’m going and have some context.
Part 4: Marketing (Topic 5)
Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan. Deciding who the target market is and determining their demographics, behaviors, motivation, needs, and goals is essential because the target market drives the marketing plan. This is typically done through studying research and data related to how potential customers are willing to invest their time and energy. Additionally, by deciding who potential customers are, deciphering their needs, and likes and dislikes, learning about their lifestyle, and observing how the target market behaves, creating a brand that appeals to these customers is possible.
Create a 15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer to the Marketing section of “Operations Chart” that was due in Topic 4. Based on your research and experience, your ideas may have changed and can be modified at any time during this plan.
Address the following:
1.What is your target market?
2.What is the size of your target market?
3.What resources do you believe would be required to implement your plan?
4.How will you reach your plan?
5.How does your marketing strategy seek to achieve your vision? How will you measure if the marketing strategy is achieving your vision? What are the indicators to identify this?
6.What type of leadership and innovative qualities do you plan to implement in order to execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Part 5: Financials (Topic 6)
A projected financial statement analysis seeks to forecast the impact of various implementation decisions. The pro forma financial statement can be part of the risk analysis of strategic plan. The goal of this assignment is to ensure your strategic plan is viable financially. In other words, does it create value for the firm?
Consider the cost structure and revenue streams for your strategic initiative plan. Research and data collected so far and will likely change once your product or service is commercialized. Each statement should address financial components of features, expenses, and sales of your product or service. It is typical for net income to be negative at this point. Do not assume that you have sales at this point unless you have sold your product or service.
Research the following if your plan is entrepreneurial:
- Balance sheet
- Income statement
- Statement of cash flow
- Fixed and variable expenses
- Startup expenses
- Breakeven analysis
Research the following if your plan is a market expansion plan for an existing organization, or a mergers and acquisitions plan:
- Balance sheet
- Income statement
- Statement of cash flow
- Fixed and variable expenses
- A projected budget
- Breakeven analysis
Complete the “Projected Financial Statement Analysis (Pro Forma 3-Year Financial Plan)”including the “Questions” tab, “12 Month P& L” tab, “Year 1” tab, “Year 2 P&L” tab, and “Year 3 P&L” tab. The first year is monthly and the second and third year are presented quarterly. Please note the questions in the “Questions” tab may be answered at different points in completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 6: Critical Milestones (Topic 7)
Gantt Chart
Refer to Gantt chart resources in the topic readings. Create a Gantt chart that displays 36 months, using the Office Timeline tool or any other tool to produce a Gantt chart. Be sure to include rational 1-36 months
Create a Gantt chart that outlines multiple critical milestones.
Summary
In a 250-300 word summary, address the following:
Include rationale for your Gantt chart.
Identify one critical risk you could encounter that could prevent you from meeting each of your goal/objectives.
Develop a contingency plan for the identified risk. Explain how this could maximize management efficiency and the allocation of resources. What leadership qualities are essential when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Part 7: Executive Summary and Consolidated Presentation (Topic 8)
Executive Summary
Write a 500-750 word executive summary that seeks to spark interest in potential investors/stakeholders. The goal of the executive summary is to create an opportunity for investors/stakeholders to consider the full details of your Strategic Plan and then decide to provide support.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30 slides with speaker notes that is directed towards interested investors/stakeholders (3.4). Address Parts 1-7 and include improvements from better understanding of the concepts, strategies, and instructor feedback.
Address the following:
The presentation seeks to explain how your competitive advantage is achieved through your strategic initiative plan. (1.1)
Describe why your organization’s mission and vision seek to promote the greater social good from a Christian perspective. How does your organization or perhaps even your plan accommodate an organization’s responsibilities to the greater social good, from a Christian perspective? (4.1)
Include how your plan address ethics, cooperate social responsibility, and sustainability.
Describe how your plan utilizes your leadership skills to encourage innovation within your organization. (1.4)
Include an explanation of the global and international considerations in your strategic plan.
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on solid analysis and evaluation, in
order to capitalize on achieving optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish
strategic goals. Strategic initiatives translate vision into reality. The strategic management
process enables organizations to achieve objectives through three stages: strategy formulation,
strategy implementation, and strategy evaluation.
For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an
existing organization, or a mergers and acquisitions plan that seeks to increase your
organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout
the development of your strategic plan consider your organization’s responsibility in the greater
social good from a Christian perspective and how your plan address ethics, cooperate social
responsibly and sustainability. Globalization brings both benefits and challenges in the business
sphere. Be sure to consider how globalization impacts your strategic plan and address any
international considerations if needed. Your strategic plan will be completed throughout the
course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address
instructor feedback when possible.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide
PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger, and acquisition) of Strategic
Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
© 2016. Grand Canyon University. All Rights Reserved.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External
and internal assessment tools are utilized your to ensure strategic initiative is viable. You may
find after completing your environmental scan your strategic initiative idea will change. The
environmental scan helps you develop Key Performance Indicators (KPIs), which will help focus
the application of limited resources to produce above-average returns. During your scan, address
the following:
Internal: Identify your strategic initiative using various internal assessment tools to
evaluate your organization’s strengths and weaknesses in functional areas of business
which include
•
•
•
•
•
•
•
Management
Marketing
Finance
Accounting
Productions/operations
Research and development
Management information systems
External: Identify your strategic initiative using various external assessment tools to
evaluate outside trends and events outside the control of the organization, and the
industry.
Create a 5-10 slide PowerPoint presentation that shows the results of your environmental scan.
Include the following:
•
•
•
Identify what you found in your environmental scan.
o What did you learn about the industry?
o What did you learn about your organization?
Include the external and internal assessment tools you used at the end of your
presentation as an appendix.
o How did you apply the results of your internal and external assessment
tools in your decision making process.
Describe what you learned during the process including key issues that will be
reviewed going forward.
o How does this challenge or support your original vision/concept?
o What is emerging from your learning?
2
•
Outline the preliminary strategic initiative plan.
o How have you considered the selected organizations culture within the
context of implementing your strategic initiative plan?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 3: Organizational Chart and Operations Chart (Topic 4)
Organizational structure is a factor in implementing your plan. Using a graphic organizer, create
an organization chart. Be sure the graphic organizer describes the relationships between people.
Completing the “Operations Chart,” begins to provide a plan of how strategic initiative is
executed. Be sure the “Operations Chart” is in the context of the Organization Chart.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 4: Marketing (Topic 5)
Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan
for an existing organization, or a mergers and acquisitions plan. Deciding who the target market
is and determining their demographics, behaviors, motivation, needs, and goals is essential
because the target market drives the marketing plan. This is typically done through studying
research and data related to how potential customers are willing to invest their time and energy.
Additionally, by deciding who potential customers are, deciphering their needs, and likes and
dislikes, learning about their lifestyle, and observing how the target market behaves, creating a
brand that appeals to these customers is possible.
Create a 15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer
to the Marketing section of “Operations Chart” that was due in Topic 4. Based on your research
and experience, your ideas may have changed and can be modified at any time during this plan.
Address the following:
1. What is your target market?
2. What is the size of your target market?
3. What resources do you believe would be required to implement your plan?
3
4. How will you reach your plan?
5. How does your marketing strategy seek to achieve your vision? How will you measure if
the marketing strategy is achieving your vision? What are the indicators to identify this?
6. What type of leadership and innovative qualities do you plan to implement in order to
execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 5: Financials (Topic 6)
A projected financial statement analysis seeks to forecast the impact of various implementation
decisions. The pro forma financial statement can be part of the risk analysis of strategic plan. The
goal of this assignment is to ensure your strategic plan is viable financially. In other words, does
it create value for the firm?
Consider the cost structure and revenue streams for your strategic initiative plan. Research and
data collected so far and will likely change once your product or service is commercialized. Each
statement should address financial components of features, expenses, and sales of your product
or service. It is typical for net income to be negative at this point. Do not assume that you have
sales at this point unless you have sold your product or service.
Research the following if your plan is entrepreneurial:
1.
2.
3.
4.
5.
6.
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
Startup expenses
Breakeven analysis
Research the following if your plan is a market expansion plan for an existing organization, or a
mergers and acquisitions plan:
1.
2.
3.
4.
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
4
5. A projected budget
6. Breakeven analysis
Complete the “Projected Financial Statement Analysis (Pro Forma 3-Year Financial
Plan)”including the “Questions” tab, “12 Month P& L” tab, “Year 1” tab, “Year 2 P&L” tab, and
“Year 3 P&L” tab. The first year is monthly and the second and third year are presented
quarterly. Please note the questions in the “Questions” tab may be answered at different points in
completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 6: Critical Milestones (Topic 7)
Gantt Chart
Refer to Gantt chart resources in the topic readings. Create a Gantt chart that displays 36 months,
using the Office Timeline tool or any other tool to produce a Gantt chart. Be sure to include
rational 1-36 months
Create a Gantt chart that outlines multiple critical milestones.
Summary
In a 250-300 word summary, address the following:
•
•
•
Include rationale for your Gantt chart.
Identify one critical risk you could encounter that could prevent you from meeting each
of your goal/objectives.
Develop a contingency plan for the identified risk. Explain how this could maximize
management efficiency and the allocation of resources. What leadership qualities are
essential when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 7: Executive Summary and Consolidated Presentation (Topic 8)
Executive Summary
Write a 500-750 word executive summary that seeks to spark interest in potential
investors/stakeholders. The goal of the executive summary is to create an opportunity for
5
investors/stakeholders to consider the full details of your Strategic Plan and then decide to
provide support.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30 slides with speaker notes that is
directed towards interested investors/stakeholders (3.4). Address Parts 1-7 and include
improvements from better understanding of the concepts, strategies, and instructor feedback.
Address the following:
•
•
•
•
•
The presentation seeks to explain how your competitive advantage is achieved through
your strategic initiative plan. (1.1)
Describe why your organization’s mission and vision seek to promote the greater social
good from a Christian perspective. How does your organization or perhaps even your
plan accommodate an organization’s responsibilities to the greater social good, from a
Christian perspective? (4.1)
Include how your plan address ethics, cooperate social responsibility, and sustainability.
Describe how your plan utilizes your leadership skills to encourage innovation within
your organization. (1.4)
Include an explanation of the global and international considerations in your strategic
plan.
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
6
Course Code
MGT-660
Class Code
MGT-660-O500
Criteria
Content
Percentage
100.0%
Questions
40.0%
Financials
40.0%
Language Use and Audience Awareness (includes
sentence construction, word choice, etc.)
10.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
10.0%
Total Weightage
100%
Strategic Plan Part 5: Financials
Unsatisfactory (0.00%)
No response is given for each question.
The financial components are not provided.
Inappropriate word choice and lack of variety in language use
are evident. Writer appears to be unaware of audience. Use
of primer prose indicates writer either does not apply figures
of speech or uses them inappropriately.
Slide errors are pervasive enough that they impede
communication of meaning.
80.0
Less than Satisfactory (74.00%)
A response is given to most of the questions but contains
gaps. The responses do not forecast the impact of various
implementation decisions. Subject knowledge is unclear or
inconsistent.
The financial components are not provided however subject
knowledge is unclear or inconsistent.
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
Frequent and repetitive mechanical errors distract the
reader.
Satisfactory (79.00%)
A response is given to all of the questions with minimal detail
but no gaps. The level of analysis included in most of the
responses forecast the impact of various implementation
decisions. Some subject knowledge is evident.
The financial components are provided and some subject
knowledge is evident.
Language is appropriate to the targeted audience for the
most part.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader.
Good (87.00%)
A response is given to all of the questions with detail. The
level of analysis included in most of the responses forecast
the impact of various implementation decisions. Subject
knowledge is competent.
The financial components are provided and subject
knowledge is competent.
The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.
Slides are largely free of mechanical errors, although a few
may be present.
Excellent (100.00%)
A response is given to all of the questions with detail. The
level of analysis included in all of the responses forecast the
impact of various implementation decisions. Rationale
demonstrates comprehensive subject knowledge and
understanding.
The financial components are provided and demonstrates
comprehensive subject knowledge and understanding.
The writer uses a variety of sentence constructions, figures of
speech, and word choice in distinctive and creative ways that
are appropriate to purpose, discipline, and scope.
Writer is clearly in control of standard, written, academic
English.
Comments
Points Earned
Course Code
MGT-660
Class Code
MGT-660-O500
Criteria
Content
Percentage
100.0%
Gantt Chart: Presentation of Content
25.0%
Summary: Rationale
20.0%
Summary: Critical Risk
20.0%
Summary: Contingency Planning
20.0%
Language Use and Audience Awareness (includes
sentence construction, word choice, etc.)
5.0%
Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to
assignment and style)
5.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
5.0%
Total Weightage
100%
Strategic Plan Part 6: Critical Milestones
Unsatisfactory (0.00%)
Content is incomplete or omits most of the requirements
stated in the assignment criteria.
Rationale for your Gantt chart is not included.
Critical risks that could prevent you from meeting each of
your goals/objectives are not included.
A contingency plan for the identified risk is not include nor an
explanation of how this could maximize management
efficiently and the allocation of resources. Essential
leadership qualities needed to deal with identified risk are
not included.
Inappropriate word choice and lack of variety in language use
are evident. Writer appears to be unaware of audience. Use
of primer prose indicates writer either does not apply figures
of speech or uses them inappropriately.
Sources are not documented.
Slide errors are pervasive enough that they impede
communication of meaning.
80.0
Less than Satisfactory (74.00%)
The content is vague in conveying a point of view and does
not create a strong sense of purpose. Includes some
persuasive information.
Rationale for your Gantt chart is included but not cover all 36
months. The rationale is unclear or inconsistent with strategic
plan (vision).
Critical risks that could prevent you from meeting each of
your goals/objectives are included, however, do not seem to
be relevant to the success of the strategic plan.
A contingency plan is included for the identified risk with an
explanation of how this could maximize management
efficiently and the allocation of resources. Essential
leadership qualities needed to deal with identified risk are
included in the context of how to manage the identified
critical risk. Explanation do not seem to be relevant to the
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
Documentation of sources is inconsistent or incorrect, as
appropriate to assignment and style, with numerous
formatting errors.
Frequent and repetitive mechanical errors distract the
reader.
Satisfactory (79.00%)
The presentation slides are generally competent, but ideas
may show some inconsistency in organization or in their
relationships to each other.
Rationale for your Gantt chart is included. The rationale is
clear, but inconsistent with strategic plan (vision). Some
subject knowledge is evident.
Critical risks that could prevent you from meeting each of
your goals/objectives are included, and address problems
that may arise. The identified critical risks are somewhat the
most critical risks. Some subject knowledge is evident.
A contingency plan is included for the identified risk with an
explanation of how this could maximize management
efficiently and the allocation of resources. Essential
leadership qualities needed to deal with identified risk are
included in the context of how to manage the identified
critical risk. Explanation is relevant to the success of the
Language is appropriate to the targeted audience for the
most part.
Sources are documented, as appropriate to assignment and
style, although some formatting errors may be present.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader.
Good (87.00%)
The content is written with a logical progression of ideas and
supporting information exhibiting a unity, coherence, and
cohesiveness. Includes persuasive information from reliable
sources.
Rationale for your Gantt chart is included. The rationale is
clear, and most of the elements of the planning align with all
issues necessary to fully realize the strategic plan (vision).
Subject knowledge is competent.
Critical risks that could prevent you from meeting each of
your goals/objectives are included, and address problems
that may arise. The identified critical risks are the most
critical risks. Subject knowledge is competent.
A contingency plan is included for the identified risk with an
explanation of how this could maximize management
efficiently and the allocation of resources. Essential
leadership qualities needed to deal with identified risk are
included in the context of how to manage the identified
critical risk. Explanation is relevant to the success of the
The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.
Sources are documented, as appropriate to assignment and
style, and format is mostly correct.
Slides are largely free of mechanical errors, although a few
may be present.
Excellent (100.00%)
The content is written clearly and concisely. Ideas universally
progress and relate to each other. The chart reflects a level of
comprehensive strategic thought and planning in order to
minimize surprises and false starts in implementing the plan.
The rationale for your Gantt chart is included. The rationale
is clear, and the elements of the planning align with all issues
necessary to fully realize the strategic plan (vision). Subject
knowledge is competent. Rationale demonstrates
comprehensive subject knowledge and understanding.
Critical risks are included and address problems that may
arise including the importance of contingency planning. The
identified critical risks are the most critical risks. The
identified critical risks include applicable insight and
demonstrates comprehensive subject knowledge and
understanding.
A contingency plan is included for the identified risk with an
explanation of how this could maximize management
efficiently and the allocation of resources. Essential
leadership qualities needed to deal with identified risk are
included in the context of how to manage the identified
critical risk. The explanation include applicable insight and
The writer uses a variety of sentence constructions, figures of
speech, and word choice in distinctive and creative ways that
are appropriate to purpose, discipline, and scope.
Sources are completely and correctly documented, as
appropriate to assignment and style, and format is free of
error.
Comments
Writer is clearly in control of standard, written, academic
English.
Points Earned
Course Code
MGT-660
Class Code
MGT-660-O500
Criteria
Content
Percentage
100.0%
Executive Summary: Thesis Development and
Purpose
15.0%
Executive Summary: Argument Logic and
Construction
10.0%
Executive Summary: Mechanics of Writing
(includes spelling, punctuation, grammar,
language use)
5.0%
Consolidated Presentation: Details of Strategic
Plan 3.4: Clearly and persuasively articulate
business decisions to relevant stakeholders.
10.0%
Consolidated Presentation: Competitive
Advantage 1.1: Create strategic plans to improve
an organization?s competitive advantage.
10.0%
Consolidated Presentation: Christian Perspective
4.1: Articulate an organization?s responsibilities
to the greater social good from a Christian
perspective.
5.0%
Consolidated Presentation: Ethics, Cooperate
Social Responsibility, and Sustainability
5.0%
Consolidated Presentation: Leadership and
Innovation 1.4: Practice leadership skills
necessary for encouraging innovation within
organizations.
10.0%
Consolidated Presentation: Global and
International Considerations
5.0%
Consolidated Presentation: Presentation of
Content
5.0%
Consolidated Presentation: Layout
5.0%
Consolidated Presentation: Language Use and
Audience Awareness (includes sentence
construction, word choice, etc.)
5.0%
Consolidated Presentation: Mechanics of Writing
(includes spelling, punctuation, grammar,
language use)
5.0%
Consolidated Presentation: Documentation of
Sources (citations, footnotes, references,
bibliography, etc., as appropriate to assignment
and style)
5.0%
Total Weightage
100%
Benchmark – Strategic Plan Part 7: Executive Summary and Consolidated Plan
Unsatisfactory (0.00%)
Executive summary lacks any discernible overall purpose or
organizing claim.
Statement of purpose is not justified by the conclusion. The
conclusion does not support the claim made. Argument is
incoherent and uses noncredible sources.
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice or
sentence construction is used.
The consolidated presentation does not explain details of the
strategic plan.
An explanation of your competitive advantage is not
included.
An explanation of why your organization?s mission and vision
seek to promote the greater social good from a Christian
perspective is not included.
An explanation of how your plan intends to address ethics,
corporate social responsibility, and sustainability is not
included.
A description of how your plan utilizes your leadership skills
to encourage innovation within your organization is not
included.
An explanation of the global and international considerations
within your strategic plan is not included.
The content lacks a clear point of view and logical sequence
of information. Includes little persuasive information.
Sequencing of ideas is unclear.
The layout is cluttered, confusing, and does not use spacing,
headings, and subheadings to enhance the readability. The
text is extremely difficult to read with long blocks of text,
small point size for fonts, and inappropriate contrasting
colors. Poor use of headings, subheadings, indentations, or
bold formatting is evident.
Inappropriate word choice and lack of variety in language use
are evident. Writer appears to be unaware of audience. Use
of primer prose indicates writer either does not apply figures
of speech or uses them inappropriately.
Slide errors are pervasive enough that they impede
communication of meaning.
Sources are not documented.
130.0
Less than Satisfactory (74.00%)
Executive summary is insufficiently developed or vague.
Purpose is not clear and lacks references to every component
of the strategic plan.
Sufficient justification of claims is lacking. Argument lacks
consistent unity. There are obvious flaws in the logic. Some
sources have questionable credibility.
Frequent and repetitive mechanical errors distract the
reader. Inconsistencies in language choice (register) or word
choice are present. Sentence structure is correct but not
varied.
The consolidated presentation explains details of the
strategic plan. Speaker notes are not included and the subject
knowledge is unclear or inconsistent. The plan does not
articulate the business decisions to relevant stakeholders
clearly and persuasively.
An explanation of your competitive advantage is included.
Subject knowledge is unclear or inconsistent.
An explanation of why your organization?s mission and vision
seek to promote the greater social good from a Christian
perspective is included. An explanation of how your
organization or perhaps even your plan accommodates an
organization?s responsibilities to the grater social good, from
a Christian perspective is not included.
An explanation of how your plan intends to address ethics,
corporate social responsibility, and sustainability is included.
A description of how your plan utilizes your leadership skills
to encourage innovation within your organization is included.
An explanation of the global and international considerations
within your strategic plan is included. , but lacks any detail of
substantive value.
The content is vague in conveying a point of view and does
not create a strong sense of purpose. Includes some
persuasive information.
The layout shows some structure, but appears cluttered and
busy or distracting with large gaps of white space or a
distracting background. Overall readability is difficult due to
lengthy paragraphs, too many different fonts, dark or busy
background, overuse of bold, or lack of appropriate
indentations of text.
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
Frequent and repetitive mechanical errors distract the
reader.
Documentation of sources is inconsistent or incorrect, as
appropriate to assignment and style, with numerous
formatting errors.
Satisfactory (79.00%)
Executive summary is apparent and appropriate to purpose.
Argument is orderly, but may have a few inconsistencies. The
argument presents minimal justification of claims. Argument
logically, but not thoroughly, supports the purpose. Sources
used are credible. Introduction and conclusion bracket the
thesis.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader. Correct and varied
sentence structure and audience-appropriate language are
employed.
The consolidated presentation explains details of the
strategic plan. Speaker notes are included and some subject
knowledge is evident. The plan partly articulates the business
decisions to relevant stakeholders clearly and persuasively.
An explanation of your competitive advantage is included.
Some subject knowledge is evident.
An explanation of why your organization?s mission and vision
seek to promote the greater social good from a Christian
perspective is included. An explanation of how your
organization or perhaps even your plan accommodates an
organization?s responsibilities to the grater social good, from
a Christian perspective is included with limited detail
An explanation of how your plan intends to address ethics,
corporate social responsibility, and sustainability is included
with limited detail.
A description of how your plan utilizes your leadership skills
to encourage innovation within your organization is included
with limited detail,
An explanation of the global and international considerations
within your strategic plan is included with limited detail.
The presentation slides are generally competent, but ideas
may show some inconsistency in organization or in their
relationships to each other.
The layout uses horizontal and vertical white space
appropriately. Sometimes the fonts are easy to read, but in a
few places the use of fonts, italics, bold, long paragraphs,
color, or busy background detracts and does not enhance
readability.
Language is appropriate to the targeted audience for the
most part.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader.
Sources are documented, as appropriate to assignment and
style, although some formatting errors may be present.
Good (87.00%)
Executive summary is clear and forecasts the development of
the paper. Thesis is descriptive and reflective of the
arguments and appropriate to the purpose.
Argument shows logical progressions. Techniques of
argumentation are evident. There is a smooth progression of
claims from introduction to conclusion. Most sources are
authoritative.
Prose is largely free of mechanical errors, although a few may
be present. The writer uses a variety of effective sentence
structures and figures of speech.
The consolidated presentation explains details of the
strategic plan. Speaker notes are included and subject
knowledge is competent. The plan articulates the business
decisions to relevant stakeholders.
An explanation of your competitive advantage is included.
Detailed examples and evidence are included. Subject
knowledge is competent.
An explanation of why your organization?s mission and vision
seek to promote the greater social good from a Christian
perspective is included. An explanation of how your
organization or perhaps even your plan accommodates an
organization?s responsibilities to the grater social good, from
a Christian perspective is included with detail that
An explanation of how your plan intends to address ethics,
corporate social responsibility, and sustainability is
Strategic Plan Assignment
The ability to think strategically and make choices based on solid analysis and evaluation, in
order to capitalize on achieving optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish
strategic goals. Strategic initiatives translate vision into reality. The strategic management
process enables organizations to achieve objectives through three stages: strategy formulation,
strategy implementation, and strategy evaluation.
For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an
existing organization, or a mergers and acquisitions plan that seeks to increase your
organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout
the development of your strategic plan consider your organization’s responsibility in the greater
social good from a Christian perspective and how your plan address ethics, cooperate social
responsibly and sustainability. Globalization brings both benefits and challenges in the business
sphere. Be sure to consider how globalization impacts your strategic plan and address any
international considerations if needed. Your strategic plan will be completed throughout the
course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address
instructor feedback when possible.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide
PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger, and acquisition) of Strategic
Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
© 2016. Grand Canyon University. All Rights Reserved.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External
and internal assessment tools are utilized your to ensure strategic initiative is viable. You may
find after completing your environmental scan your strategic initiative idea will change. The
environmental scan helps you develop Key Performance Indicators (KPIs), which will help focus
the application of limited resources to produce above-average returns. During your scan, address
the following:
Internal: Identify your strategic initiative using various internal assessment tools to
evaluate your organization’s strengths and weaknesses in functional areas of business
which include
•
•
•
•
•
•
•
Management
Marketing
Finance
Accounting
Productions/operations
Research and development
Management information systems
External: Identify your strategic initiative using various external assessment tools to
evaluate outside trends and events outside the control of the organization, and the
industry.
Create a 5-10 slide PowerPoint presentation that shows the results of your environmental scan.
Include the following:
•
•
•
Identify what you found in your environmental scan.
o What did you learn about the industry?
o What did you learn about your organization?
Include the external and internal assessment tools you used at the end of your
presentation as an appendix.
o How did you apply the results of your internal and external assessment
tools in your decision making process.
Describe what you learned during the process including key issues that will be
reviewed going forward.
o How does this challenge or support your original vision/concept?
o What is emerging from your learning?
2
•
Outline the preliminary strategic initiative plan.
o How have you considered the selected organizations culture within the
context of implementing your strategic initiative plan?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 3: Organizational Chart and Operations Chart (Topic 4)
Organizational structure is a factor in implementing your plan. Using a graphic organizer, create
an organization chart. Be sure the graphic organizer describes the relationships between people.
Completing the “Operations Chart,” begins to provide a plan of how strategic initiative is
executed. Be sure the “Operations Chart” is in the context of the Organization Chart.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 4: Marketing (Topic 5)
Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan
for an existing organization, or a mergers and acquisitions plan. Deciding who the target market
is and determining their demographics, behaviors, motivation, needs, and goals is essential
because the target market drives the marketing plan. This is typically done through studying
research and data related to how potential customers are willing to invest their time and energy.
Additionally, by deciding who potential customers are, deciphering their needs, and likes and
dislikes, learning about their lifestyle, and observing how the target market behaves, creating a
brand that appeals to these customers is possible.
Create a 15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer
to the Marketing section of “Operations Chart” that was due in Topic 4. Based on your research
and experience, your ideas may have changed and can be modified at any time during this plan.
Address the following:
1. What is your target market?
2. What is the size of your target market?
3. What resources do you believe would be required to implement your plan?
3
4. How will you reach your plan?
5. How does your marketing strategy seek to achieve your vision? How will you measure if
the marketing strategy is achieving your vision? What are the indicators to identify this?
6. What type of leadership and innovative qualities do you plan to implement in order to
execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 5: Financials (Topic 6)
A projected financial statement analysis seeks to forecast the impact of various implementation
decisions. The pro forma financial statement can be part of the risk analysis of strategic plan. The
goal of this assignment is to ensure your strategic plan is viable financially. In other words, does
it create value for the firm?
Consider the cost structure and revenue streams for your strategic initiative plan. Research and
data collected so far and will likely change once your product or service is commercialized. Each
statement should address financial components of features, expenses, and sales of your product
or service. It is typical for net income to be negative at this point. Do not assume that you have
sales at this point unless you have sold your product or service.
Research the following if your plan is entrepreneurial:
1.
2.
3.
4.
5.
6.
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
Startup expenses
Breakeven analysis
Research the following if your plan is a market expansion plan for an existing organization, or a
mergers and acquisitions plan:
1.
2.
3.
4.
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
4
5. A projected budget
6. Breakeven analysis
Complete the “Projected Financial Statement Analysis (Pro Forma 3-Year Financial
Plan)”including the “Questions” tab, “12 Month P& L” tab, “Year 1” tab, “Year 2 P&L” tab, and
“Year 3 P&L” tab. The first year is monthly and the second and third year are presented
quarterly. Please note the questions in the “Questions” tab may be answered at different points in
completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 6: Critical Milestones (Topic 7)
Gantt Chart
Refer to Gantt chart resources in the topic readings. Create a Gantt chart that displays 36 months,
using the Office Timeline tool or any other tool to produce a Gantt chart. Be sure to include
rational 1-36 months
Create a Gantt chart that outlines multiple critical milestones.
Summary
In a 250-300 word summary, address the following:
•
•
•
Include rationale for your Gantt chart.
Identify one critical risk you could encounter that could prevent you from meeting each
of your goal/objectives.
Develop a contingency plan for the identified risk. Explain how this could maximize
management efficiency and the allocation of resources. What leadership qualities are
essential when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Part 7: Executive Summary and Consolidated Presentation (Topic 8)
Executive Summary
Write a 500-750 word executive summary that seeks to spark interest in potential
investors/stakeholders. The goal of the executive summary is to create an opportunity for
5
investors/stakeholders to consider the full details of your Strategic Plan and then decide to
provide support.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30 slides with speaker notes that is
directed towards interested investors/stakeholders (3.4). Address Parts 1-7 and include
improvements from better understanding of the concepts, strategies, and instructor feedback.
Address the following:
•
•
•
•
•
The presentation seeks to explain how your competitive advantage is achieved through
your strategic initiative plan. (1.1)
Describe why your organization’s mission and vision seek to promote the greater social
good from a Christian perspective. How does your organization or perhaps even your
plan accommodate an organization’s responsibilities to the greater social good, from a
Christian perspective? (4.1)
Include how your plan address ethics, cooperate social responsibility, and sustainability.
Describe how your plan utilizes your leadership skills to encourage innovation within
your organization. (1.4)
Include an explanation of the global and international considerations in your strategic
plan.
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical
Support articles for assistance.
6
Course Code
MGT-660
Class Code
MGT-660-O500
Criteria
Content
Percentage
100.0%
Questions
40.0%
Financials
40.0%
Language Use and Audience Awareness (includes
sentence construction, word choice, etc.)
10.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
10.0%
Total Weightage
100%
Strategic Plan Part 5: Financials
Unsatisfactory (0.00%)
No response is given for each question.
The financial components are not provided.
Inappropriate word choice and lack of variety in language use
are evident. Writer appears to be unaware of audience. Use
of primer prose indicates writer either does not apply figures
of speech or uses them inappropriately.
Slide errors are pervasive enough that they impede
communication of meaning.
80.0
Less than Satisfactory (74.00%)
A response is given to most of the questions but contains
gaps. The responses do not forecast the impact of various
implementation decisions. Subject knowledge is unclear or
inconsistent.
The financial components are not provided however subject
knowledge is unclear or inconsistent.
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
Frequent and repetitive mechanical errors distract the
reader.
Satisfactory (79.00%)
A response is given to all of the questions with minimal detail
but no gaps. The level of analysis included in most of the
responses forecast the impact of various implementation
decisions. Some subject knowledge is evident.
The financial components are provided and some subject
knowledge is evident.
Language is appropriate to the targeted audience for the
most part.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader.
Good (87.00%)
A response is given to all of the questions with detail. The
level of analysis included in most of the responses forecast
the impact of various implementation decisions. Subject
knowledge is competent.
The financial components are provided and subject
knowledge is competent.
The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.
Slides are largely free of mechanical errors, although a few
may be present.
Excellent (100.00%)
A response is given to all of the questions with detail. The
level of analysis included in all of the responses forecast the
impact of various implementation decisions. Rationale
demonstrates comprehensive subject knowledge and
understanding.
The financial components are provided and demonstrates
comprehensive subject knowledge and understanding.
The writer uses a variety of sentence constructions, figures of
speech, and word choice in distinctive and creative ways that
are appropriate to purpose, discipline, and scope.
Writer is clearly in control of standard, written, academic
English.
Comments
Points Earned
Course Code
MGT-660
Class Code
MGT-660-O500
Criteria
Content
Percentage
100.0%
Gantt Chart: Presentation of Content
25.0%
Summary: Rationale
20.0%
Summary: Critical Risk
20.0%
Summary: Contingency Planning
20.0%
Language Use and Audience Awareness (includes
sentence construction, word choice, etc.)
5.0%
Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to
assignment and style)
5.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
5.0%
Total Weightage
100%
Strategic Plan Part 6: Critical Milestones
Unsatisfactory (0.00%)
Content is incomplete or omits most of the requirements
stated in the assignment criteria.
Rationale for your Gantt chart is not included.
Critical risks that could prevent you from meeting each of
your goals/objectives are not included.
A contingency plan for the identified risk is not include nor an
explanation of how this could maximize management
efficiently and the allocation of resources. Essential
leadership qualities needed to deal with identified risk are
not included.
Inappropriate word choice and lack of variety in language use
are evident. Writer appears to be unaware of audience. Use
of primer prose indicates writer either does not apply figures
of speech or uses them inappropriately.
Sources are not documented.
Slide errors are pervasive enough that they impede
communication of meaning.
80.0
Less than Satisfactory (74.00%)
The content is vague in conveying a point of view and does
not create a strong sense of purpose. Includes some
persuasive information.
Rationale for your Gantt chart is included but not cover all 36
months. The rationale is unclear or inconsistent with strategic
plan (vision).
Critical risks that could prevent you from meeting each of
your goals/objectives are included, however, do not seem to
be relevant to the success of the strategic plan.
A contingency plan is included for the identified risk with an
explanation of how this could maximize management
efficiently and the allocation of resources. Essential
leadership qualities needed to deal with identified risk are
included in the context of how to manage the identified
critical risk. Explanation do not seem to be relevant to the
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
Documentation of sources is inconsistent or incorrect, as
appropriate to assignment and style, with numerous
formatting errors.
Frequent and repetitive mechanical errors distract the
reader.
Satisfactory (79.00%)
The presentation slides are generally competent, but ideas
may show some inconsistency in organization or in their
relationships to each other.
Rationale for your Gantt chart is included. The rationale is
clear, but inconsistent with strategic plan (vision). Some
subject knowledge is evident.
Critical risks that could prevent you from meeting each of
your goals/objectives are included, and address problems
that may arise. The identified critical risks are somewhat the
most critical risks. Some subject knowledge is evident.
A contingency plan is included for the identified risk with an
explanation of how this could maximize management
efficiently and the allocation of resources. Essential
leadership qualities needed to deal with identified risk are
included in the context of how to manage the identified
critical risk. Explanation is relevant to the success of the
Language is appropriate to the targeted audience for the
most part.
Sources are documented, as appropriate to assignment and
style, although some formatting errors may be present.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader.
Good (87.00%)
The content is written with a logical progression of ideas and
supporting information exhibiting a unity, coherence, and
cohesiveness. Includes persuasive information from reliable
sources.
Rationale for your Gantt chart is included. The rationale is
clear, and most of the elements of the planning align with all
issues necessary to fully realize the strategic plan (vision).
Subject knowledge is competent.
Critical risks that could prevent you from meeting each of
your goals/objectives are included, and address problems
that may arise. The identified critical risks are the most
critical risks. Subject knowledge is competent.
A contingency plan is included for the identified risk with an
explanation of how this could maximize management
efficiently and the allocation of resources. Essential
leadership qualities needed to deal with identified risk are
included in the context of how to manage the identified
critical risk. Explanation is relevant to the success of the
The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.
Sources are documented, as appropriate to assignment and
style, and format is mostly correct.
Slides are largely free of mechanical errors, although a few
may be present.
Excellent (100.00%)
The content is written clearly and concisely. Ideas universally
progress and relate to each other. The chart reflects a level of
comprehensive strategic thought and planning in order to
minimize surprises and false starts in implementing the plan.
The rationale for your Gantt chart is included. The rationale
is clear, and the elements of the planning align with all issues
necessary to fully realize the strategic plan (vision). Subject
knowledge is competent. Rationale demonstrates
comprehensive subject knowledge and understanding.
Critical risks are included and address problems that may
arise including the importance of contingency planning. The
identified critical risks are the most critical risks. The
identified critical risks include applicable insight and
demonstrates comprehensive subject knowledge and
understanding.
A contingency plan is included for the identified risk with an
explanation of how this could maximize management
efficiently and the allocation of resources. Essential
leadership qualities needed to deal with identified risk are
included in the context of how to manage the identified
critical risk. The explanation include applicable insight and
The writer uses a variety of sentence constructions, figures of
speech, and word choice in distinctive and creative ways that
are appropriate to purpose, discipline, and scope.
Sources are completely and correctly documented, as
appropriate to assignment and style, and format is free of
error.
Comments
Writer is clearly in control of standard, written, academic
English.
Points Earned
Course Code
MGT-660
Class Code
MGT-660-O500
Criteria
Content
Percentage
100.0%
Executive Summary: Thesis Development and
Purpose
15.0%
Executive Summary: Argument Logic and
Construction
10.0%
Executive Summary: Mechanics of Writing
(includes spelling, punctuation, grammar,
language use)
5.0%
Consolidated Presentation: Details of Strategic
Plan 3.4: Clearly and persuasively articulate
business decisions to relevant stakeholders.
10.0%
Consolidated Presentation: Competitive
Advantage 1.1: Create strategic plans to improve
an organization?s competitive advantage.
10.0%
Consolidated Presentation: Christian Perspective
4.1: Articulate an organization?s responsibilities
to the greater social good from a Christian
perspective.
5.0%
Consolidated Presentation: Ethics, Cooperate
Social Responsibility, and Sustainability
5.0%
Consolidated Presentation: Leadership and
Innovation 1.4: Practice leadership skills
necessary for encouraging innovation within
organizations.
10.0%
Consolidated Presentation: Global and
International Considerations
5.0%
Consolidated Presentation: Presentation of
Content
5.0%
Consolidated Presentation: Layout
5.0%
Consolidated Presentation: Language Use and
Audience Awareness (includes sentence
construction, word choice, etc.)
5.0%
Consolidated Presentation: Mechanics of Writing
(includes spelling, punctuation, grammar,
language use)
5.0%
Consolidated Presentation: Documentation of
Sources (citations, footnotes, references,
bibliography, etc., as appropriate to assignment
and style)
5.0%
Total Weightage
100%
Benchmark – Strategic Plan Part 7: Executive Summary and Consolidated Plan
Unsatisfactory (0.00%)
Executive summary lacks any discernible overall purpose or
organizing claim.
Statement of purpose is not justified by the conclusion. The
conclusion does not support the claim made. Argument is
incoherent and uses noncredible sources.
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice or
sentence construction is used.
The consolidated presentation does not explain details of the
strategic plan.
An explanation of your competitive advantage is not
included.
An explanation of why your organization?s mission and vision
seek to promote the greater social good from a Christian
perspective is not included.
An explanation of how your plan intends to address ethics,
corporate social responsibility, and sustainability is not
included.
A description of how your plan utilizes your leadership skills
to encourage innovation within your organization is not
included.
An explanation of the global and international considerations
within your strategic plan is not included.
The content lacks a clear point of view and logical sequence
of information. Includes little persuasive information.
Sequencing of ideas is unclear.
The layout is cluttered, confusing, and does not use spacing,
headings, and subheadings to enhance the readability. The
text is extremely difficult to read with long blocks of text,
small point size for fonts, and inappropriate contrasting
colors. Poor use of headings, subheadings, indentations, or
bold formatting is evident.
Inappropriate word choice and lack of variety in language use
are evident. Writer appears to be unaware of audience. Use
of primer prose indicates writer either does not apply figures
of speech or uses them inappropriately.
Slide errors are pervasive enough that they impede
communication of meaning.
Sources are not documented.
130.0
Less than Satisfactory (74.00%)
Executive summary is insufficiently developed or vague.
Purpose is not clear and lacks references to every component
of the strategic plan.
Sufficient justification of claims is lacking. Argument lacks
consistent unity. There are obvious flaws in the logic. Some
sources have questionable credibility.
Frequent and repetitive mechanical errors distract the
reader. Inconsistencies in language choice (register) or word
choice are present. Sentence structure is correct but not
varied.
The consolidated presentation explains details of the
strategic plan. Speaker notes are not included and the subject
knowledge is unclear or inconsistent. The plan does not
articulate the business decisions to relevant stakeholders
clearly and persuasively.
An explanation of your competitive advantage is included.
Subject knowledge is unclear or inconsistent.
An explanation of why your organization?s mission and vision
seek to promote the greater social good from a Christian
perspective is included. An explanation of how your
organization or perhaps even your plan accommodates an
organization?s responsibilities to the grater social good, from
a Christian perspective is not included.
An explanation of how your plan intends to address ethics,
corporate social responsibility, and sustainability is included.
A description of how your plan utilizes your leadership skills
to encourage innovation within your organization is included.
An explanation of the global and international considerations
within your strategic plan is included. , but lacks any detail of
substantive value.
The content is vague in conveying a point of view and does
not create a strong sense of purpose. Includes some
persuasive information.
The layout shows some structure, but appears cluttered and
busy or distracting with large gaps of white space or a
distracting background. Overall readability is difficult due to
lengthy paragraphs, too many different fonts, dark or busy
background, overuse of bold, or lack of appropriate
indentations of text.
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
Frequent and repetitive mechanical errors distract the
reader.
Documentation of sources is inconsistent or incorrect, as
appropriate to assignment and style, with numerous
formatting errors.
Satisfactory (79.00%)
Executive summary is apparent and appropriate to purpose.
Argument is orderly, but may have a few inconsistencies. The
argument presents minimal justification of claims. Argument
logically, but not thoroughly, supports the purpose. Sources
used are credible. Introduction and conclusion bracket the
thesis.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader. Correct and varied
sentence structure and audience-appropriate language are
employed.
The consolidated presentation explains details of the
strategic plan. Speaker notes are included and some subject
knowledge is evident. The plan partly articulates the business
decisions to relevant stakeholders clearly and persuasively.
An explanation of your competitive advantage is included.
Some subject knowledge is evident.
An explanation of why your organization?s mission and vision
seek to promote the greater social good from a Christian
perspective is included. An explanation of how your
organization or perhaps even your plan accommodates an
organization?s responsibilities to the grater social good, from
a Christian perspective is included with limited detail
An explanation of how your plan intends to address ethics,
corporate social responsibility, and sustainability is included
with limited detail.
A description of how your plan utilizes your leadership skills
to encourage innovation within your organization is included
with limited detail,
An explanation of the global and international considerations
within your strategic plan is included with limited detail.
The presentation slides are generally competent, but ideas
may show some inconsistency in organization or in their
relationships to each other.
The layout uses horizontal and vertical white space
appropriately. Sometimes the fonts are easy to read, but in a
few places the use of fonts, italics, bold, long paragraphs,
color, or busy background detracts and does not enhance
readability.
Language is appropriate to the targeted audience for the
most part.
Some mechanical errors or typos are present, but they are
not overly distracting to the reader.
Sources are documented, as appropriate to assignment and
style, although some formatting errors may be present.
Good (87.00%)
Executive summary is clear and forecasts the development of
the paper. Thesis is descriptive and reflective of the
arguments and appropriate to the purpose.
Argument shows logical progressions. Techniques of
argumentation are evident. There is a smooth progression of
claims from introduction to conclusion. Most sources are
authoritative.
Prose is largely free of mechanical errors, although a few may
be present. The writer uses a variety of effective sentence
structures and figures of speech.
The consolidated presentation explains details of the
strategic plan. Speaker notes are included and subject
knowledge is competent. The plan articulates the business
decisions to relevant stakeholders.
An explanation of your competitive advantage is included.
Detailed examples and evidence are included. Subject
knowledge is competent.
An explanation of why your organization?s mission and vision
seek to promote the greater social good from a Christian
perspective is included. An explanation of how your
organization or perhaps even your plan accommodates an
organization?s responsibilities to the grater social good, from
a Christian perspective is included with detail that
An explanation of how your plan intends to address ethics,
corporate social responsibility, and sustainability is
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