Essay Grade

Part 1
Assignment 1
War Gaming and Disruptive Innovation Strategy
In this unit, you will submit the War Gaming and Disruptive Innovation Strategy
assignment.
This assignment incorporates learnings from Unit 1 on the competitive environment and
Unit 2 on war gaming. Write a paper that builds on your work from the discussion in this
unit and add in the concepts you read about in Bryce (2011) on competing against a free
offering, comparing platform leaders, and winning. In your analysis, remember that
well-designed war games can be powerful learning experiences that allow managers to
make reasoned decisions.
In your assignment, you must do the following:
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Discuss how war gaming would be of use if you were going to deploy a platform
innovation strategy.
Define, compare, and contrast war game theories.
Discuss which of the war game concept supports disruptive innovation.
Select any publicly traded for-profit organization, and indicate which of the war
game theories may be of use to the company. Note that the company you select here
does not have to be the one you use as your case study organization in the upcoming
assignments in the course.
Discuss the appropriateness of the industry’s environment for the war game.
You should also:
Refer back to Unit 3 and determine the type of innovation model—for example,
disruption, Blue Ocean, and imitation—you would like to use to study a company.
Refer to Unit 4 to determine which business model principles will apply to your
selected company.
Refer to Unit 5 to determine which market opportunity approach would be best for
your selected company.
Do not use the theories to evaluate a company yet, but show your understanding of
them.
Based on your selections:
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Interpret your understanding of the innovation model, business model principles,
and market opportunity approach.
Compare and contrast the innovation model, business model principles, and market
opportunity approach.
Other Requirements
Written communication: Must be free of errors, scholarly, professional, and
consistent with expectations for members of the business profession.
APA formatting: Your assignment should be formatted according to APA (6th
edition) style and formatting.
Length: At least 2,100 words.
References: Include three PRJ or PJ references, not including the assigned readings.
Font and font size: Times New Roman, 12 point.
Please review the War Gaming and Disruptive Innovati
Readings
Use the Capella University Library to complete the following required reading.
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Sheth, J. N. (2011). Impact of emerging markets on marketing: Rethinking existing
perspectives and practices. Journal of Marketing, 75(4), 166–182.
The following required readings are available full-text in the Capella University Library.
Search for each article by clicking the linked title and following the instructions in the
Library Guide.
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Adner, R., & Snow, D. C. (2010). Bold retreat: A new strategy for old
technologies. Harvard Business Review, 88(3), 76–81.
Edelman, D. C. (2010). Branding in the digital age: You’re spending your money in all
the wrong places. Harvard Business Review, 88(12), 62–69.
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2nd assignment
Selecting a Case Study Organization
In this unit, you will submit the Selecting a Case Study Organization assignment.
For this assignment, you will select a publicly traded for-profit organization that you will
use to apply the innovation model and principles you selected and analyzed in the
previous assignment. This company cannot be the same one you selected in BMGT8136.
It can be an organization from an industry that you work in or one that interests you.
In this assignment, you must:
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Identify your case study organization and the industry and environment in which it
operates.
Provide a rationale for your choice of the case study organization.
Your rationale should include a brief overview of how the organization “fits in” with the
innovation model, business model principles, market opportunity approaches, and
leadership approaches. You will conduct a more in-depth analysis and take your study a
step further in making recommendations for the company in the next assignment.
Other requirements
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Written communication: Must be free of errors, scholarly, professional, and
consistent with expectations for members of the business profession.
APA formatting: Your assignment should be formatted according to APA (6th
edition) style and format.
Length: At least one page.
References: Include one PRJ or PJ reference, not including the assigned readings.
Font and font size: Times New Roman, 12-point.
Please review the Selecting a Case Study Organization Scoring Guide to ensure that you
meet the grading criteria for this assignment.
Part 2
1st assignment
Innovative Culture and Innovative Competencies
In this unit, you will submit the Innovative Culture and Innovative Competencies
assignment.
Select a publicly traded for-profit organization and profile its:
1. Innovation competencies.
2. Culture and climate.
3. Use of alliances.
Begin your paper by describing the theory and constructs of these three areas based on
the readings and your research from Units 2, 3, and 4. Then profile how well innovation
competencies, culture, and alliances apply or do not apply to the organization you
selected. In some instances there may be gaps.
Other Requirements
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Written communication: Writing must be free of errors, scholarly, professional, and
consistent with expectations for members of the business profession.
APA formatting: Your assignment should be formatted according to APA (6th
edition) style and formatting.
Length: At least 1,800 words.
References: Include two PRJ or PJ references, not including the assigned readings.
Font and font size: Times New Roman, 12-point.
Readings
Use the Capella University Library to read the following:
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Barreto’s 2010 article, “Dynamic Capabilities: A Review of Past Research and an
Agenda for the Future,” from Journal of Management, volume 36, issue 1, pages 256–
280.
Sebestová and Rylková’s 2011 article, “Competencies and Innovation Within
Learning Organization,” from Economics & Management,volume 16, page 954–960.
Wilson and Doz’s 2011 article, “Agile Innovation: A Footprint Balancing Distance
and Immersion,” from California Management Review, volume 53, issue 2, 6–26.
2nd assignment
Selection of a Case Study Organization
In this unit, you will submit the Selection of a Case Study Organization assignment.
In the last unit of this course, you will submit a final assignment that analyzes a
company for which you will build an innovation strategy. For this unit’s assignment, you
will select a for-profit organization that captures your imagination and is different from
the organization you chose for BMGT8134. This company can be from an industry that
you work in or that interests you. In a brief description, identify your company of choice
and the industry in which it operates, and explain your rationale for selecting it. Your
rationale should include an analysis of how the organization fits with innovative models,
approaches, leadership, and the use of strategic assumptions.
Other Requirements
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Written communication: Writing must be free of errors, scholarly, professional, and
consistent with expectations for members of the business profession.
APA formatting: Your assignment should be formatted according to APA (6th
edition) style and formatting.
Length: At least 300 words.
References: Include one PRJ or PJ reference, not including the assigned readings.
Font and font size: Times New Roman, 12-point.
War Gaming and Disruptive Innovation Strategy Scoring Guide
10/10/18, 1’42 PM
War Gaming and Disruptive Innovation Strategy Scoring Guide
Due Date: Unit 5
Percentage of Course Grade: 15%.
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Select appropriate
models to promote
innovation for the
industry and
organization.
14%
Fails to list
appropriate models
to promote
innovation for the
industry and
organization.
Outlines some
appropriate models to
promote innovation for
the industry and
organization.
Selects
appropriate
models to promote
innovation for the
industry and
organization.
Selects appropriate models to
promote innovation for the
industry and organization.
Selection is appropriate at a
superior level.
Develop industry
competitive analysis.
14%
Fails to sketch
Develops a partial
industry competitive industry competitive
analysis.
analysis.
Develops industry
competitive
analysis.
Develops with superior clarity
an industry competitive
analysis.
Explain innovation
model, business
model principles,
and market
opportunity
approaches.
14%
Fails to understand
innovation model,
business model
principles, and
market opportunity
approaches.
Outlines at a basic
level innovation
model, business
model principles, and
market opportunity
approaches.
Explains
innovation model,
business model
principles, and
market opportunity
approaches.
Explains innovation model,
business model principles,
and market opportunity
approaches with exceptional
clarity and accuracy.
Compare and
contrast the
innovation model,
business model
principles, and
market opportunity
approach.
14%
Fails to distinguish
between innovation
model, business
model principles,
and market
opportunity
approach.
Outlines at a basic
level the differences
and similarities
between the
innovation model,
business model
principles, and market
opportunity approach.
Compares and
contrasts the
innovation model,
business model
principles, and
market opportunity
approach.
Compares and contrasts the
innovation model, business
model principles, and market
opportunity approach with
exceptional thoroughness,
literary support, and clarity.
Evaluate the
appropriateness of
an industry’s
environment for war
gaming.
14%
Fails to recognize
the appropriateness
of an industry’s
environment for war
gaming.
Outlines the
appropriateness of an
industry’s
environment for war
gaming.
Evaluates the
appropriateness of
an industry’s
environment for
war gaming.
Evaluates with impressive
clarity the appropriateness of
an industry’s environment for
war gaming.
Evaluate war gaming
concept(s) that best
support disruptive
innovation.
14%
Fails to list war
gaming concept(s)
that best support
disruptive
innovation.
Outlines at a basic
level war gaming
concept(s) that best
support disruptive
innovation.
Evaluates war
gaming concept(s)
that best support
disruptive
innovation.
Evaluates war gaming
concept(s) that best support
disruptive innovation.
Evaluation is exceptionally
thorough and reflects critical
thinking at a superior level.
Communicate in a
manner expected of
doctoral-level
composition,
including full APA
compliance and
demonstration of
Fails to
communicate in a
manner expected of
doctoral-level
composition,
including full APA
compliance and
Communicates at a
basic level in a
manner expected of
doctoral-level
composition and
includes partial APA
compliance and
Communicates in
a manner
expected of
doctoral-level
composition
including full APA
compliance and
Communicates in a manner
expected of doctoral-level
composition including full APA
compliance and
demonstration of critical
thinking skills. Communication
is exceptionally polished and
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War Gaming and Disruptive Innovation Strategy Scoring Guide
critical thinking
skills.
16%
demonstration of
critical thinking
skills.
10/10/18, 1’42 PM
demonstration of
critical thinking skills.
demonstration of
critical thinking
skills.
impressive at a superior level.
https://courserooma.capella.edu/bbcswebdav/institution/BMGT/BMGT8134/180701/Scoring_Guides/u05a1_scoring_guide.html
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10/10/18, 1’49 PM
Innovative Culture and Innovative Competencies Scoring Guide
Due Date: End of Unit 4. Percentage of Course Grade: 15%.
Note: Your instructor may also use the Writing Feedback Toolto provide feedback on your writing. In the tool, click on the
linked resources for helpful writing information.
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Compare
organizational
design models
and systems that
drive innovation
including
external
networks,
alliances, and
joint ventures.
25%
Fails to compare
organizational
design models and
systems that drive
innovation
including external
networks,
alliances, and joint
ventures.
Compares at a
basic level
organizational
design models and
systems that drive
innovation
including external
networks,
alliances, and joint
ventures.
Compares
organizational
design models
and systems
that drive
innovation
including
external
networks,
alliances, and
joint ventures.
Compares with
exceptional clarity
organizational
design models and
systems that drive
innovation
including external
networks,
alliances, and joint
ventures.
Evaluate the
concepts of
innovation
competencies,
culture, and use
of alliance by
exploring how
these concepts
interface and
comparing and
contrasting
espoused
theories of
innovation. 25%
Fails to recognize
the concepts of
innovation
competencies,
culture, and use of
alliance by
exploring how
these concepts
interface and
comparing and
contrasting
espoused theories
of innovation
strategy.
Outlines but does
not evaluate the
concepts of
innovation
competencies,
culture, and use of
alliance by
exploring how
these concepts
interface and
comparing and
contrasting
espoused theories
of innovation
strategy.
Evaluates the
concepts of
innovation
competencies,
culture, and use
of alliance by
exploring how
these concepts
interface and
comparing and
contrasting
espoused
theories of
innovation
strategy.
Evaluates with
exceptional clarity
the concepts of
innovation
competencies,
culture, and use of
alliance by
exploring how
these concepts
interface and
comparing and
contrasting
espoused theories
of innovation
strategy.
Apply the
concepts of
innovation
competencies,
culture, and
alliances to a forprofit publicly
traded company
and articulate
how, when, and
why these
Fails to identify the
concepts of
innovation
competencies,
culture, and
alliances or to
apply them to a
for-profit publicly
traded company or
to understand how,
when, and why
Outlines some of
the concepts of
innovation
competencies,
culture, and
alliances as they
relate to a for-profit
publicly traded
company and
partially explains
how, when, and
Applies the
concepts of
innovation
competencies,
culture, and
alliances to a
for-profit publicly
traded company
and articulates
how, when, and
why these
Applies the
concepts of
innovation
competencies,
culture, and
alliances to a forprofit publicly
traded company
with exceptional
clarity and
articulates how,
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10/10/18, 1’49 PM
theories were
effectively
applied or not
applied. 25%
these theories
were effectively
applied or not
applied.
why these theories
were effectively
applied or not
applied.
theories were
effectively
applied or not
applied.
when, and why
these theories
were effectively
applied or not
applied.
Communicate in
a manner
expected of
doctoral-level
composition,
including full
APA compliance
and
demonstration of
critical thinking
skills. 25%
Fails to
communicate in a
manner expected
of doctoral-level
composition;
assignment has
gaps in APA
compliance and
demonstration of
critical thinking
skills.
Communicates at a
basic level
expected of
doctoral-level
composition,
including partial
APA compliance
and demonstration
of critical thinking
skills.
Communicates
in a manner
expected of
doctoral-level
composition,
including full
APA compliance
and
demonstration of
critical thinking
skills.
Communicates
exceptionally well
in a manner
expected of
doctoral-level
composition,
including full APA
compliance and
demonstration of
exceptional critical
thinking skills.
https://courserooma.capella.edu/bbcswebdav/institution/BMGT/BMGT8136/180700/Scoring_Guides/u04a1_scoring_guide.html
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